THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Special Project

Special Project NEW!
From the 12th Annual Shorty Awards

MLB Instagram

Entered in Instagram Presence

About this entry

Our goal was to make our fans feel like a human, not a robot, was running the account. We know that MLB superfans already follow us, so our objective this season was to bring in the casual and even non-baseball fans. To do this, we felt we needed to reinvent the game a little bit and make sure our content stood out from what people would expect a league account to produce. Filled with movie quotes, song lyrics and the occasional pop-culture meme, we exceeded even our own expectations.

Why does this entry deserve to win?

 

 

Results

MLB IG has the highest engagement rate of any of the sports league accounts at 2.7%, nearly double the next best sports league at 1.4%. (Statistics from Crowdtangle)

Entrant Company / Organization Name

Major League Baseball

Links

Entry Credits