Waste-Ed’s mission is to create caring, engaging, high-quality, sharable Instagram content about how we can change the world by cleaning up our act. With a focus on environmental sustainability, we set out to stand out from the sea of digital Debby Downers and empower our growing audience to make lasting change in the way we all live, from the little steps you can take every day, to eco-warriors out there making waves and calling out big corporations that are ignoring the facts.
Stay positive: All of our content provides solutions in addition to showing the damage we cause our planet, often through the prism of leading by example. We’re inclusive, and we don’t shame people who are starting small to make a difference. We seek to stand out from meme saturation by posting bright, powerful, high-quality visual content that makes people think, and we maintain a sense of humor. We engage with our community to inspire thoughtful conversation and “we’re-in-this-together” vibes.
Waste-Ed’s Instagram community grew sevenfold in 6 months, 100% organically. Our engagement is through the roof. We’re often featured in top hashtags; even Kylie Jenner’s taken notice!