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From the 12th Annual Shorty Awards

WWE on Instagram

Entered in Instagram Presence


From the instant the bell rings to the moment the curtain closes, WWE's official Instagram page strives to provide comprehensive coverage for all WWE live events. The primary goal of WWE's Instagram page is to inform, entertain and engage with fans worldwide by using tools specific to the social platform, telling our stories in the most colorful and interactive way possible.

With a scroll through WWE's Instagram feed or a tap into one of our creative Instagram Stories, viewers can immediately catch up with news, multimedia and historical content for both current and former talent. There are also backstage photos and videos posted during every Raw, SmackDown Live, NXT and pay-per-view, making WWE fans feel like "insiders" from the palm of their hand.

Strategy and Execution

WWE has social media producers stationed at more than 500 live events each year, which allows for the kind of exclusive access to WWE talent and in-ring action that you can't find anywhere else. In an evolving landscape where consumers multi-task on mobile devices while watching WWE programming, our Social Team turns Instagram into an essential second-screen component for their viewing experience.

Even with up to 10,000 miles of separation between WWE’s live event and point of digital publication, our Social Team members stay connected and focused on the goal of serving up best-in-class content on Instagram. The live coverage on Instagram throughout each event includes match results, photos, video highlights and exclusive Superstar interviews conducted backstage by our digital host.

At WWE’s Advanced Media Group offices, passionate editors provide fans with breaking news in visual form, craft vibrant slideshows featuring talent, and keep WWE fans engaged through highly-produced Instagram Stories multiple times a week. Much of the graphic and video content posted to WWE's Instagram page cannot be accessed elsewhere, which creates a "catch it here or you'll miss it" appeal.

On a daily basis, our content editors develop a variety of ideas — infographics, polls, collages, Q&As and even digital Superstar posters — then our design and video teams make those ideas come to life. The production that goes into each WWE Instagram Story is a remarkable feat of teamwork, with the social, content, graphics and video teams (typically in groups of 4 or 5 editors) working cooperatively to weave together a compelling series of slides. Ensuring that users tap through an entire Instagram Story is a tough task, but WWE's team has consistently answered the challenge, regularly topping 5 million views per Story and over 700,000 average views per slide.



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