THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Brand Awareness Campaign Campaign by Diverse-Owned Businesses Global Campaign Integrated Campaign Launch Campaign Local Campaign Multi-Platform Campaign Rebrand Campaign Regional Campaign Social Good Campaign

Content and Media

Blog & Micro-blog Brand Voice Branded Content Branded Series Contest or Promotion Copywriting Email & Newsletter Filter/Lens Meme, GIF, & Emojis Micro-Site Single Post or Activation Use of Viral Content User-Generated Content

Design

Animation Art Direction Audio & Music Brand Identity Brand Redesign Generative AI Graphic Art Images Website/App

Industry

Auto Beauty Business to Business Consumer Brand Education Entertainment Financial Services Fitness, Health, & Wellness Food & Beverage Gaming Government & Politics Hospitality Insurance Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Influencer & Celebrity Partnership

Instagram Partnership Multi-Platform Partnership Other Platform Partnership TikTok Partnership X Partnership YouTube Partnership

Overall Presence

Facebook Presence Instagram Presence LinkedIn Presence Multi-Platform Presence Other Platform Presence TikTok Presence X Presence YouTube Presence

Platforms & Technology

Artificial Intelligence Extended Reality Facebook Immersive Instagram Interactive Content LinkedIn Other Platform TikTok X (formerly Twitter) YouTube

Podcast

Art & Culture Podcast Branded Podcast Business Podcast NEW! Health & Wellness Podcast Lifestyle & Entertainment Podcast News & Politics Podcast Other Podcast Genres Podcast Mini Series Sports Podcast Technology and Education Podcast True Crime & Documentary Podcast

Strategy & Engagement

Brand Partnership Call to Action Community Management Creative Use of Technology CTV/OTT Data & Insights Earned Media Event & Experiential Gamification Humor Innovative Media Buying Strategy Integration with Traditional Media Internal Communications LGBTQ Community Engagement Micro-Influencer Strategy Multicultural Community Engagement Music & Dance On a Shoestring Organic Promotion Paid & Amplification Physical and Digital Convergence Public Service Announcement Real Time Response SEO & SEM Social Commerce Storytelling

Video

Comedy Video Documentary Feature Film NEW! Featurette or Behind The Scenes Video Instructional Video Live Video Long Form Video Medium-Length Video Music Video Product Feature Video Short Form Video Unboxing Video Vertical Video Video Ad Video Series

From the 11th Annual Shorty Awards Best Overall Instagram Presence

This award honors the best brand presence on Instagram. Objectives may include promotion of brand style and personality, crowd-sourcing, or launching a new product or service. Unlike Best use of Instagram, this award honors year-round presence.

See previous winners and honorees here.

Winner

Instagram Presence
winner
The #GoPro Community
2018 was all about celebrating the GoPro Family. The community we have built through social media c…

Finalists

Instagram Presence
finalist
gold honor
NFL Throwback on Instagram
Our goal was to bring to life the history of the NFL in a way suited for Instagram and unite footba…
Instagram Presence
finalist
gold honor
The Daily Show Instagram
As the #1 most most socially engaged show in all of late night, @TheDailyShow is churning out conte…
Instagram Presence
finalist
silver honor
The Real Gushers Makes Memes
The Real Gushers Instagram page is an amalgamation of our passion for our brand and our love for ou…
Instagram Presence
finalist
Away, Best Overall Instagram Presence
Away is global lifestyle brand designing thoughtful products to make travel more seamless. Since la…
Instagram Presence
finalist
audience honor
Meijer Instagram
On Instagram, our objective is to inspire customers with fun, unexpected creative that builds our …

Nominees

Instagram Presence
#DCmoments City Guides
Our #DCmoments City Guides were designed as a unique digital amenity allowing existing and prospect…
Instagram Presence
@Harvard on Instagram
@Harvard on Instagram highlights the University's mission and vibrancy through stories about teach…
Instagram Presence
Brewers On Tap
AB InBev loves beer. But the beer community sees them as a corporate behemoth swallowing up passion…
Instagram Presence
Creating a Leading Wellness Brand on Social with Herbalife
Instagram Presence
Differin Instagram Social Content
Our communications objective was to drive quality (educated & compliant) trial of Differin Gel.
Instagram Presence
Discover Los Angeles
To promote Los Angeles as the premier destination for leisure travel by creating engaging social me…
Instagram Presence
GOODY INSTAGRAM
As America's favorite 112-year-old US based hair company, Goody defines the term 'heritage brand'.F…
Instagram Presence
Hyundai Instagram
Our objective was to create a digital showroom for Hyundai by redefining the aesthetic of the chann…
Instagram Presence
Kidding: Say It With A Smile
Hello friends, welcome to the world of Kidding. The new SHOWTIME original series starring Jim Carre…
Instagram Presence
Mixing Food + Personality: Taste of Home’s Visual Approach to Connecting with Foodies
Taste of Home's mission is to provide a fulfilling experience for our millions of food-loving devot…
Instagram Presence
Patriot Act with Hasan Minhaj
From the jump, the goal of the Patriot Act Instagram was to strike a balance between promoting the …
Instagram Presence
Shake Shack App Redesign
In December 2018, Shake Shack relaunched the Shack App, in collaboration with development agency Fu…
Instagram Presence
Steve TV Show Instagram Presense
Steve Harvey's daytime talk show shifted the focus of digital and social media this season to creat…
Instagram Presence
W Hotels Instagram
Born from the bold attitude and 24/7 culture of New York City, W Hotels has disrupted and redefined…
Instagram Presence
WWE on Instagram
From the instant the bell rings to the moment the curtain closes, WWE's official Instagram page str…
Instagram Presence
iHeartRadio
In 2018, iHeartRadio set out to differentiate themselves from their competitors when it came to Ins…