THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Brand Awareness Campaign NEW! Campaign by Diverse-Owned Businesses NEW! Global Campaign Integrated Campaign Launch Campaign NEW! Local Campaign Mobile Campaign Multi-Platform Campaign Rebrand Campaign NEW! Regional Campaign NEW! Social Good Campaign

Content and Media

Blog & Micro-blog Branded Content Branded Series Clapback Contest or Promotion Data Visualization Email NEW! Emojis Filter/Lens Hashtag Meme & GIFs NEW! Micro-site NEW! Native Advertising Single Post or Activation User-Generated Content Voice

Design

Animation Art Direction Brand Identity Brand Redesign Graphic Art Images Sound NEW! UX/UI Visual Effects

Industry

Auto Beauty Business to Business Consumer Brand Education Entertainment Family and Parenting Financial Services Fitness, Health, & Wellness Food & Beverage Gaming Government & Politics Hospitality Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Influencer & Celebrity Partnership

Emerging Platform Partnership Facebook Partnership Instagram Partnership Multi-Platform Partnership TikTok Partnership Twitter Patnership YouTube Partnership

Metaverse

Artificial Intelligence Extended Reality NEW! Immersive Interactive Content NEW! NFTs NEW!

Overall Presence

Facebook Presence Instagram Presence Instant Message Presence NEW! LinkedIn Presence Multi-Platform Presence Other Platform Presence NEW! TikTok Presence Twitter Presence YouTube Presence

Single Platform

Facebook Instagram LinkedIn Other Platform NEW! TikTok Twitter YouTube

Strategy & Engagement

Brand Partnership NEW! Call to Action Chatbots Community Management Creative Use of Technology Customer Service Earned Media NEW! Employee Engagement Event & Experiential NEW! Fundraising Gamification Globalization Humor Innovative Media Buying Strategy NEW! Insights & Trends Integration with Live Television LGBTQ Community Engagement Localization Micro-Influencer Strategy Multicultural Community Engagement Music & Dance On a Shoestring NEW! Organic Promotion Paid & Amplification Physical and Digital Convergence Public Service Announcement Real Time Response Search NEW! Shopping Storytelling Takeovers

Podcast

Art & Culture Podcast NEW! Branded Podcast Comedy Podcast NEW! News & Politics Podcast NEW! Other Podcast Genres NEW! Podcast Mini Series Science & Technology Podcast NEW! Sports & Health Podcast NEW! True Crime & Documentary Podcast NEW!

Video

360 Video Animal Video NEW! Comedy Video Dance Video NEW! Featurette or Behind The Scenes Video NEW! Instructional Video Live Event Coverage Live Video Long Form Video Medium-Length Video Product Feature Video NEW! Short Form Video Stories Unboxing Video NEW! Vertical Video Video Ad Video Series NEW!

From the 11th Annual Shorty Awards Best Overall Instagram Presence

This award honors the best brand presence on Instagram. Objectives may include promotion of brand style and personality, crowd-sourcing, or launching a new product or service. Unlike Best use of Instagram, this award honors year-round presence.

See previous winners and honorees here.

Winner

Instagram Presence
winner
The #GoPro Community
2018 was all about celebrating the GoPro Family. The community we have built through social media c…

Finalists

Instagram Presence
finalist
gold honor
NFL Throwback on Instagram
Our goal was to bring to life the history of the NFL in a way suited for Instagram and unite footba…
Instagram Presence
finalist
gold honor
The Daily Show Instagram
As the #1 most most socially engaged show in all of late night, @TheDailyShow is churning out conte…
Instagram Presence
finalist
silver honor
The Real Gushers Makes Memes
The Real Gushers Instagram page is an amalgamation of our passion for our brand and our love for ou…
Instagram Presence
finalist
Away, Best Overall Instagram Presence
Away is global lifestyle brand designing thoughtful products to make travel more seamless. Since la…
Instagram Presence
finalist
audience honor
Meijer Instagram
On Instagram, our objective is to inspire customers with fun, unexpected creative that builds our …

Nominees

Instagram Presence
#DCmoments City Guides
Our #DCmoments City Guides were designed as a unique digital amenity allowing existing and prospect…
Instagram Presence
@Harvard on Instagram
@Harvard on Instagram highlights the University's mission and vibrancy through stories about teach…
Instagram Presence
finalist
Away, Best Overall Instagram Presence
Away is global lifestyle brand designing thoughtful products to make travel more seamless. Since la…
Instagram Presence
Brewers On Tap
AB InBev loves beer. But the beer community sees them as a corporate behemoth swallowing up passion…
Instagram Presence
Creating a Leading Wellness Brand on Social with Herbalife
Instagram Presence
Differin Instagram Social Content
Our communications objective was to drive quality (educated & compliant) trial of Differin Gel.
Instagram Presence
Discover Los Angeles
To promote Los Angeles as the premier destination for leisure travel by creating engaging social me…
Instagram Presence
GOODY INSTAGRAM
As America's favorite 112-year-old US based hair company, Goody defines the term 'heritage brand'.F…
Instagram Presence
Hyundai Instagram
Our objective was to create a digital showroom for Hyundai by redefining the aesthetic of the chann…
Instagram Presence
Kidding: Say It With A Smile
Hello friends, welcome to the world of Kidding. The new SHOWTIME original series starring Jim Carre…
Instagram Presence
finalist
audience honor
Meijer Instagram
On Instagram, our objective is to inspire customers with fun, unexpected creative that builds our …
Instagram Presence
Mixing Food + Personality: Taste of Home’s Visual Approach to Connecting with Foodies
Taste of Home's mission is to provide a fulfilling experience for our millions of food-loving devot…
Instagram Presence
finalist
gold honor
NFL Throwback on Instagram
Our goal was to bring to life the history of the NFL in a way suited for Instagram and unite footba…
Instagram Presence
Patriot Act with Hasan Minhaj
From the jump, the goal of the Patriot Act Instagram was to strike a balance between promoting the …
Instagram Presence
Shake Shack App Redesign
In December 2018, Shake Shack relaunched the Shack App, in collaboration with development agency Fu…
Instagram Presence
Steve TV Show Instagram Presense
Steve Harvey's daytime talk show shifted the focus of digital and social media this season to creat…
Instagram Presence
winner
The #GoPro Community
2018 was all about celebrating the GoPro Family. The community we have built through social media c…
Instagram Presence
finalist
gold honor
The Daily Show Instagram
As the #1 most most socially engaged show in all of late night, @TheDailyShow is churning out conte…
Instagram Presence
finalist
silver honor
The Real Gushers Makes Memes
The Real Gushers Instagram page is an amalgamation of our passion for our brand and our love for ou…
Instagram Presence
W Hotels Instagram
Born from the bold attitude and 24/7 culture of New York City, W Hotels has disrupted and redefined…
Instagram Presence
WWE on Instagram
From the instant the bell rings to the moment the curtain closes, WWE's official Instagram page str…
Instagram Presence
iHeartRadio
In 2018, iHeartRadio set out to differentiate themselves from their competitors when it came to Ins…