13th Annual Shorty Awards Categories

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media and digital channels, campaigns, websites and applications.

By Campaign
By Design
By Industry
By Overall Presence
Campaign by Platform
Content and Media
Influencer & Celebrity Brand Partnership
Strategy & Engagement
Video by Platform
Video Content
Virtual
Websites & Apps
Of the Year

From the 11th Annual Shorty Awards Best Overall Instagram Presence

This award honors the best brand presence on Instagram. Objectives may include promotion of brand style and personality, crowd-sourcing, or launching a new product or service. Unlike Best use of Instagram, this award honors year-round presence.

See previous winners and honorees here.

Winner

Instagram Presence
winner
The #GoPro Community
2018 was all about celebrating the GoPro Family. The community we have built through social media continues to grow, fueling passions and creativity worldwide, with Instagram as our hub. And in 2018, by focusing on growth, community and quality, the GoPro Instagram grew to 15 million followers and secured its position as a leader in sharing advent…

Finalists

Instagram Presence
finalist
gold
NFL Throwback on Instagram
Our goal was to bring to life the history of the NFL in a way suited for Instagram and unite football fans of all ages.Prior to this season, no one had ever mined the expansive NFL archive specifically for social content or presented NFL history in a form optimized for social platforms. So, with fans' attention increasingly turning to social platf…
Instagram Presence
finalist
gold
The Daily Show Instagram
As the #1 most most socially engaged show in all of late night, @TheDailyShow is churning out content as fast as the news cycle it follows. In addition to delivering show highlights and Between the Scenes exclusives, @TheDailyShow's Instagram connects with its fans by delivering sharp, insightful commentary on breaking news in the form of rapid re…
Instagram Presence
finalist
silver
The Real Gushers Makes Memes
The Real Gushers Instagram page is an amalgamation of our passion for our brand and our love for our fans. Without one, you cannot have the other. Gushers aspires to unleash what is unique inside, and we've applied this aspiration to our Instagram strategy. Our brand is rooted in the unexpected: a burst of fun in every bite. In the current competi…
Instagram Presence
finalist
Away, Best Overall Instagram Presence
Away is global lifestyle brand designing thoughtful products to make travel more seamless. Since launching in 2016 with a single suitcase, Away has become a global business that offers a wide range of travel goods that make people's experience of travel more enjoyable and inspire them to explore more.Jen Rubio, co-founder and Chief Brand Officer, …
Instagram Presence
finalist
audience
Meijer Instagram
On Instagram, our objective is to inspire customers with fun, unexpected creative that builds our brand. Instagram is a place where we can be playful with images and copy. Our hope is that each post causes customers to pause when scrolling through their feed. Compelling visuals are the primary goal, but we create them with the customer lens in fo…

Nominees

Instagram Presence
#DCmoments City Guides
Our #DCmoments City Guides were designed as a unique digital amenity allowing existing and prospective guests to uncover the distinctive beauty and cultures woven throughout each of our iconic city hotel locations. Motivated primarily by our guest-centric focus, our #DCmoments City Guides were established as an innovative extension to our guests' hotel expe…
Instagram Presence
@Harvard on Instagram
@Harvard on Instagram highlights the University's mission and vibrancy through stories about teaching, learning, and research. Our goals are to help to foster a culture of inclusion within the campus community, show how students, faculty, and alumni are making an impact in the world, and share relatable and relevant stories to our global audiences.
Instagram Presence
Brewers On Tap
AB InBev loves beer. But the beer community sees them as a corporate behemoth swallowing up passionate craft brands and killing their soul. That's a major perception problem we needed to change.
Instagram Presence
Creating a Leading Wellness Brand on Social with Herbalife
Instagram Presence
Differin Instagram Social Content
Our communications objective was to drive quality (educated & compliant) trial of Differin Gel.
Instagram Presence
Discover Los Angeles
To promote Los Angeles as the premier destination for leisure travel by creating engaging social media content that resonates with our target markets domestically and around the world.
Instagram Presence
GOODY INSTAGRAM
As America's favorite 112-year-old US based hair company, Goody defines the term 'heritage brand'.Founded in 1907 by the concept of 'bedazzling' ladies' hair combs, Goody has maintained its reputation as a global leader in the hair accessories and styling tools industry and as a life-long nostalgic go-to staple in girls and women's daily hair routines.Offer…
Instagram Presence
Hyundai Instagram
Our objective was to create a digital showroom for Hyundai by redefining the aesthetic of the channel to correctly reflect the full line of vehicles offered and drive people to click the link in bio to learn more. Hyundai has been making high-quality vehicles for decades, but people don't always have that perception. We needed an Instagram feed that matched…
Instagram Presence
Kidding: Say It With A Smile
Hello friends, welcome to the world of Kidding. The new SHOWTIME original series starring Jim Carrey illustrates the emotional journey of Jeff Pickles. For 30 years, Mr. Pickles has been a beacon of kindness and wisdom for America, but when his family life starts to unravel, Jeff's guiding principles are tested. Approach/Objectives To mirror the Pickles Pla…
Instagram Presence
Mixing Food + Personality: Taste of Home’s Visual Approach to Connecting with Foodies
Taste of Home's mission is to provide a fulfilling experience for our millions of food-loving devoted readers and to simplify their everyday lives.Instagram may be a visual-based platform, but it's ultimately about choice. It starts as what the user chooses to post on their own, but the power of Instagram shines when a user chooses to engage—to connect. As …
Instagram Presence
Patriot Act with Hasan Minhaj
From the jump, the goal of the Patriot Act Instagram was to strike a balance between promoting the show and connecting with fans through original content created with a distinct voice. The set and graphics of the show are beautiful, polished, and purposeful. To balance this, we keep the tone of our Instagram more "real" and organic in style to provide for s…
Instagram Presence
Shake Shack App Redesign
In December 2018, Shake Shack relaunched the Shack App, in collaboration with development agency Fuzz, with a redesigned guest check out experience and a new look and feel that specifically address convenience and personalization. Released just under two years ago, the Shack App started as a way to offer our guests a more seamless Shake Shack experience by …
Instagram Presence
Steve TV Show Instagram Presense
Steve Harvey's daytime talk show shifted the focus of digital and social media this season to creating the best and most engaging experience for viewers both online and on air. The goal for Instagram this season is engagement and audience growth, and our content seeks to complement the show experience and drive loyalty to the STEVE TV show brand.
Instagram Presence
W Hotels Instagram
Born from the bold attitude and 24/7 culture of New York City, W Hotels has disrupted and redefined the hospitality scene for nearly two decades. Trailblazing its way around the globe, with over 50 hotels, W is defying expectations and breaking the norms of traditional luxury wherever the iconic W sign lands. With a mission to fuel guests' lust for life, W …
Instagram Presence
WWE on Instagram
From the instant the bell rings to the moment the curtain closes, WWE's official Instagram page strives to provide the most comprehensive coverage possible for every single WWE live event. The goals of WWE's Instagram page are to inform, entertain and engage with WWE fans by using every tool specific to the Instagram platform, telling stories each week in t…
Instagram Presence
iHeartRadio
In 2018, iHeartRadio set out to differentiate themselves from their competitors when it came to Instagram strategy. By implementing a grid focused strategy, iHeartRadio wanted to increase their engagement, their following, and their visibility among musicians in the industry.

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, Snapchat, and the rest of the social web.

winners have been announced. follow us to see who won!