11th Annual Shorty Awards Categories


See below for official categories. The early entry deadline is November 29th, 2018.

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

From the 10th Annual Shorty Awards Best Overall Instagram Presence

This award honors the best brand presence on Instagram. Objectives may include promotion of brand style and personality, crowd-sourcing, or launching a new product or service. Unlike Best use of Instagram, this award honors year-round presence.

See previous winners and honorees here.

Finalists

finalist
gold
I LOVE NEW YORK - Instagram Presence - I LOVE NEW YORK, GLOW
After conducting extensive consumer research, we found that New York State's endless array of unique attractions and destinations, ranging from award-winning beaches to fairytale-like castles, had particular appeal for family travelers. Our core objective was to reach and engage family travel decision makers on social media using compelling visu...
finalist
silver
13 Reasons Why
For teens, the loudest, most impactful conversations happen on Instagram. We launched a multi-layered strategy tailor-made for our target's favorite place to socialize, complete with exclusives from Instagram royalty, an authentic in-world feel, and a secret Finstagram with a surprise twist.
finalist
audience
@meetkvell on Instagram
We started @meetkvell with the mission to build a community on Instagram that celebrates emerging artists from around the world.
finalist
Away
Away is a global lifestyle brand designing thoughtful objects for modern travel—it started with a single Carry-On and now includes an expanding line of travel essentials.They aren't just talking about luggage, but about what you can do with your suitcase and where it can take you.Having launched only two years ago, Away has reached hundreds of t...
finalist
How Chambord Reignited Their Brand Through Instagram
#Foodporn and pretty drinks are a cluttered space on Instagram. For Chambord, a French raspberry liqueur that makes every cocktail even more magnifique, we needed to find a way to stand out in consumers' feeds. Without a media budget, we needed to find a way to break through, educate our audience on how and when they could use Chambord, and grow...

Nominees

@InkMaster Instagram
Our objective is to use Instagram, the tattoo community's main platform, to showcase the art from our show and to expand our audience. We aim to bring Ink Master fans, art enthusiasts and tattoo lovers together in one space. We want to not only highlight the beautiful tattoos from our show and our artists, but also foster conversation and give a voice to...
@TheCheckdown
The Checkdown is a social-driven football-focused digital and social media property focused exclusively on "social news," delivering a steady stream of stories that fans are, or will be, talking about right now.Leveraging NFL owned social assets and access to NFL Network, Clubs and Players – and relevant conversations around those entities – the property ...
@TiffanyAndCo on Instagram
The @TiffanyAndCo Instagram brings to life Tiffany's dynamic, modern world through a mix of legendary jewelry stories and creative conversations about style, art and pop culture. We strive to generate and inspire meaningful conversations through layered storytelling, from luxurious to spontaneous, that continues to highlight the richness of our brand. W...
@UnderArmour
At Under Armour, our mission is simple: to make you better.For the past 21 years, we have been breaking barriers in the field of performance apparel, footwear and accessories. Founded in 1996 with a single sweat-wicking t-shirt that eventually changed the sports apparel industry, Under Armour was founded on a vision to inspire you with performance solutio...
Barnes & Noble
Our mission for Barnes & Noble's Instagram presence is to connect the book experts at B&N to the community of book lovers on social media with wit and relatability and in a timely spirit, while evoking the inimitable magic that happens in our stores across the country.
Bath & Body Works
Bath & Body Works is one of the largest beauty brands in the US & home to legendary fragrances everyone knows & loves (Cucumber Melon, anyone?). Instagram serves as the platform for in-depth product storytelling & mindset-relevant conversations. We strive to bring an element of the store experience & our products to the Feeds of our passionate & highly-en...
Best Use of Instagram
The objective of the IBM Instagram account is to showcase the global scale of our technology, people and places to reshape perceptions of IBM. We strive for drive meaningful interactions among our key audience segments through low-cost, high-impact content. Our key KPIs are Engagement Rate, Audience Engagement (comments), Brand Engagement (replies--yes ...
Define Your Beard
To drive awareness of the SheaMoisture Men's Beard Collection and promote a culture of brotherhood & self-care, we launched our "Movember" #DefineYourBeard campaign -- a visual campaign of male solidarity promoting the importance of men's health.
Museum of Ice Cream
Museum of Ice Cream was started on the premise of creating a safe and inclusive space under the theme of a universal and beloved treat: ice cream. Ice cream is a transportive pleasure that is unifying and universally savored. A product of our current global environment, one riddled and oversaturated with news of tragedy and misfortune, Museum of Ice Crea...
NYC & Company
True York City is an integrated campaign designed to attract Travelers: those who come here for a deeper exploration of the city, staying longer and spending more on local businesses. At a moment in time where NYC is facing its largest tourist influx ever (60mm+ in 2018), and is awash in the generic chain businesses catering to them, we aimed instead to ...
Nickelodeon - Best Overall Instagram Presence
The Nickelodeon Instagram account aims to be the embodiment of the young spirit by looking at social media through the lens of FUN! In 2017 we took this one step further by infusing bright colors, recognizable talent, and intriguing prompts to create thumb-stopping content that encouraged fan interaction.
Norwegian Cruise Line – Instagram Community Growth
At Norwegian, we believe social media is a strong channel for driving demand, however in order to do so we must first create engaging & inspiring content. Instagram is an ideal social media channel for publishing inspirational content, given its nature & focus on imagery. In addition, Instagram continues to be one of the fastest growing social media platf...
Regal Cinemas
As the industry leader in movie going experiences, ranging from supporting new films to the newest movie technology (4DX, recliners etc.), the Regal Instagram accounts aims to be the go-to source for all things entertainment – being first responders to breaking news, pop culture and on top of social media trends. In 2017 we took our commitment to enterta...
Sigma Beauty Reaches 3 Million Follower Milestone
As one of the original and reigning social media beauty brands, Sigma Beauty strives to both connect with its community of millions of beauty-obsessed followers and be a go-to resource for those new to beauty. In 2017, the brand celebrated a significant milestone: reaching 3 million followers on Instagram. Since Sigma rose to fame on social media in 2009,...
TRL
When MTV aimed to relaunch TRL—an iconic television program known for creating some of the most iconic moments in pop culture—the goal wasn't merely to make MTV an afternoon programming destination. With the goal of once again creating a home base for who's next in the worlds of music, film, television and more, we had to completely rethink how TRL engage...
WWE on Instagram
From the instant the bell rings to the moment the curtain closes, WWE's official Instagram page strives to provide the most comprehensive coverage possible for every single WWE live event. The goals of WWE's Instagram page are to inform, entertain and engage with WWE fans through an assortment of Instagram-exclusive content, such as exclusive photos, vide...
WeWork Instagram
The overarching goal for 2017 was not only to build our brand awareness, but to also celebrate the world of design and our unique contribution to it. We wanted to inspire, inform, and differentiate our Instagram feed by emphasizing the strength of our community and the creativity that stems from members in our locations around the globe. We also wanted to...
Welcome to JUMANJI on Instagram
Establish and build, from the ground up, an impactful brand presence on Instagram by fully leveraging the platform's unique tools and features, creating content optimized specifically for Instagram and maximizing the cast's massive presence through a strategic orchestrated approach to debuting materials.

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Snapchat, Instagram, Twitch, TikTok, and the rest of the social web.

The Shorty Social Good Awards will be held November 15, 2018 in New York City