THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Brand Awareness Campaign Campaign by Diverse-Owned Businesses Global Campaign Integrated Campaign Launch Campaign Local Campaign Multi-Platform Campaign Rebrand Campaign Regional Campaign Social Good Campaign

Content and Media

Blog & Micro-blog Brand Voice Branded Content Branded Series Contest or Promotion Copywriting Email & Newsletter Filter/Lens Meme, GIF, & Emojis Micro-Site Single Post or Activation Use of Viral Content User-Generated Content

Design

Animation Art Direction Audio & Music Brand Identity Brand Redesign Generative AI Graphic Art Images Website/App

Industry

Auto Beauty Business to Business Consumer Brand Education Entertainment Financial Services Fitness, Health, & Wellness Food & Beverage Gaming Government & Politics Hospitality Insurance Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Influencer & Celebrity Partnership

Instagram Partnership Multi-Platform Partnership Other Platform Partnership TikTok Partnership X Partnership YouTube Partnership

Overall Presence

Facebook Presence Instagram Presence LinkedIn Presence Multi-Platform Presence Other Platform Presence TikTok Presence X Presence YouTube Presence

Platforms & Technology

Artificial Intelligence Extended Reality Facebook Immersive Instagram Interactive Content LinkedIn Other Platform TikTok X (formerly Twitter) YouTube

Podcast

Art & Culture Podcast Branded Podcast Business Podcast NEW! Health & Wellness Podcast Lifestyle & Entertainment Podcast News & Politics Podcast Other Podcast Genres Podcast Mini Series Sports Podcast Technology and Education Podcast True Crime & Documentary Podcast

Strategy & Engagement

Brand Partnership Call to Action Community Management Creative Use of Technology CTV/OTT Data & Insights Earned Media Event & Experiential Gamification Humor Innovative Media Buying Strategy Integration with Traditional Media Internal Communications LGBTQ Community Engagement Micro-Influencer Strategy Multicultural Community Engagement Music & Dance On a Shoestring Organic Promotion Paid & Amplification Physical and Digital Convergence Public Service Announcement Real Time Response SEO & SEM Social Commerce Storytelling

Video

Comedy Video Documentary Feature Film NEW! Featurette or Behind The Scenes Video Instructional Video Live Video Long Form Video Medium-Length Video Music Video Product Feature Video Short Form Video Unboxing Video Vertical Video Video Ad Video Series

From the 10th Annual Shorty Awards Best Overall Instagram Presence

This award honors the best brand presence on Instagram. Objectives may include promotion of brand style and personality, crowd-sourcing, or launching a new product or service. Unlike Best use of Instagram, this award honors year-round presence.

See previous winners and honorees here.

Winner

Instagram Presence
winner
Content is King: #GoPro
As the world's most versatile camera, storytelling through a unique point-of-view is the at the hea…

Finalists

Instagram Presence
finalist
gold honor
I LOVE NEW YORK - Instagram Presence - I LOVE NEW YORK, GLOW
After conducting extensive consumer research, we found that New York State's endless array of uniqu…
Instagram Presence
finalist
silver honor
13 Reasons Why
For teens, the loudest, most impactful conversations happen on Instagram. We launched a multi-layer…
Instagram Presence
finalist
audience honor
@meetkvell on Instagram
We started @meetkvell with the mission to build a community on Instagram that celebrates emerging a…
Instagram Presence
finalist
Away
Away is a global lifestyle brand designing thoughtful objects for modern travel—it started with a s…
Instagram Presence
finalist
How Chambord Reignited Their Brand Through Instagram
#Foodporn and pretty drinks are a cluttered space on Instagram. For Chambord, a French raspberry li…

Nominees

Instagram Presence
@InkMaster Instagram
Our objective is to use Instagram, the tattoo community's main platform, to showcase the art from o…
Instagram Presence
@TheCheckdown
The Checkdown is a social-driven football-focused digital and social media property focused exclusi…
Instagram Presence
@TiffanyAndCo on Instagram
The @TiffanyAndCo Instagram brings to life Tiffany's dynamic, modern world through a mix of legen…
Instagram Presence
@UnderArmour
At Under Armour, our mission is simple: to make you better.For the past 21 years, we have been brea…
Instagram Presence
Barnes & Noble
Our mission for Barnes & Noble's Instagram presence is to connect the book experts at B&N to the co…
Instagram Presence
Bath & Body Works
Bath & Body Works is one of the largest beauty brands in the US & home to legendary fragrances ever…
Instagram Presence
Best Use of Instagram
The objective of the IBM Instagram account is to showcase the global scale of our technology, peop…
Instagram Presence
Define Your Beard
To drive awareness of the SheaMoisture Men's Beard Collection and promote a culture of brotherhood …
Instagram Presence
Museum of Ice Cream
Museum of Ice Cream was started on the premise of creating a safe and inclusive space under the the…
Instagram Presence
NYC & Company
True York City is an integrated campaign designed to attract Travelers: those who come here for a …
Instagram Presence
Nickelodeon - Best Overall Instagram Presence
The Nickelodeon Instagram account aims to be the embodiment of the young spirit by looking at socia…
Instagram Presence
Norwegian Cruise Line – Instagram Community Growth
At Norwegian, we believe social media is a strong channel for driving demand, however in order to d…
Instagram Presence
Regal Cinemas
As the industry leader in movie going experiences, ranging from supporting new films to the newest …
Instagram Presence
Sigma Beauty Reaches 3 Million Follower Milestone
As one of the original and reigning social media beauty brands, Sigma Beauty strives to both connec…
Instagram Presence
TRL
When MTV aimed to relaunch TRL—an iconic television program known for creating some of the most ico…
Instagram Presence
WWE on Instagram
From the instant the bell rings to the moment the curtain closes, WWE's official Instagram page str…
Instagram Presence
WeWork Instagram
The overarching goal for 2017 was not only to build our brand awareness, but to also celebrate the …
Instagram Presence
Welcome to JUMANJI on Instagram
Establish and build, from the ground up, an impactful brand presence on Instagram by fully leveragi…