THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Special Project

Special Project NEW!

From the 10th Annual Shorty Awards Best Overall Instagram Presence

This award honors the best brand presence on Instagram. Objectives may include promotion of brand style and personality, crowd-sourcing, or launching a new product or service. Unlike Best use of Instagram, this award honors year-round presence.

See previous winners and honorees here.

Nominees

finalist
silver honor
13 Reasons Why
For teens, the loudest, most impactful conversations happen on Instagram. We launched a multi-layer…
@InkMaster Instagram
Our objective is to use Instagram, the tattoo community's main platform, to showcase the art from o…
@TheCheckdown
The Checkdown is a social-driven football-focused digital and social media property focused exclusi…
@TiffanyAndCo on Instagram
The @TiffanyAndCo Instagram brings to life Tiffany's dynamic, modern world through a mix of legen…
@UnderArmour
At Under Armour, our mission is simple: to make you better.For the past 21 years, we have been brea…
finalist
audience honor
@meetkvell on Instagram
We started @meetkvell with the mission to build a community on Instagram that celebrates emerging a…
finalist
Away
Away is a global lifestyle brand designing thoughtful objects for modern travel—it started with a s…
Barnes & Noble
Our mission for Barnes & Noble's Instagram presence is to connect the book experts at B&N to the co…
Bath & Body Works
Bath & Body Works is one of the largest beauty brands in the US & home to legendary fragrances ever…
Best Use of Instagram
The objective of the IBM Instagram account is to showcase the global scale of our technology, peop…
winner
Content is King: #GoPro
As the world's most versatile camera, storytelling through a unique point-of-view is the at the hea…
Define Your Beard
To drive awareness of the SheaMoisture Men's Beard Collection and promote a culture of brotherhood …
finalist
How Chambord Reignited Their Brand Through Instagram
#Foodporn and pretty drinks are a cluttered space on Instagram. For Chambord, a French raspberry li…
finalist
gold honor
I LOVE NEW YORK - Instagram Presence - I LOVE NEW YORK, GLOW
After conducting extensive consumer research, we found that New York State's endless array of uniqu…
Museum of Ice Cream
Museum of Ice Cream was started on the premise of creating a safe and inclusive space under the the…
NYC & Company
True York City is an integrated campaign designed to attract Travelers: those who come here for a …
Nickelodeon - Best Overall Instagram Presence
The Nickelodeon Instagram account aims to be the embodiment of the young spirit by looking at socia…
Norwegian Cruise Line – Instagram Community Growth
At Norwegian, we believe social media is a strong channel for driving demand, however in order to d…
Regal Cinemas
As the industry leader in movie going experiences, ranging from supporting new films to the newest …
Sigma Beauty Reaches 3 Million Follower Milestone
As one of the original and reigning social media beauty brands, Sigma Beauty strives to both connec…
TRL
When MTV aimed to relaunch TRL—an iconic television program known for creating some of the most ico…
WWE on Instagram
From the instant the bell rings to the moment the curtain closes, WWE's official Instagram page str…
WeWork Instagram
The overarching goal for 2017 was not only to build our brand awareness, but to also celebrate the …
Welcome to JUMANJI on Instagram
Establish and build, from the ground up, an impactful brand presence on Instagram by fully leveragi…