13th Annual Shorty Awards Categories

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media and digital channels, campaigns, websites and applications. The regular deadline is on February 4th, 2020.

From the 10th Annual Shorty Awards

WeWork Instagram

Entered in Instagram Presence

About this entry

The overarching goal for 2017 was not only to build our brand awareness, but to also celebrate the world of design and our unique contribution to it. We wanted to inspire, inform, and differentiate our Instagram feed by emphasizing the strength of our community and the creativity that stems from members in our locations around the globe. We also wanted to grow our following by 100% to reach a broader and more engaged audience.

Why does this entry deserve to win?


We successfully increased our follower growth by 129% in 2017, which allowed us to tap into communities around the world and has encouraged our followers to tell us their stories through UGC. By achieving our growth goal, our average engagement rate has also increased to 1.4% from 1.9%.


Video for WeWork Instagram

Produced by



Entry Credits

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, Snapchat, and the rest of the social web.

the Regular entry deadline is on February 4th, 2021.