12th Annual Shorty Awards Categories

The final deadline to vote for your favorite nominee or to enter your brand or organization was on Thursday, February 20th, 2020.


Honoring the most notable and viral influencers and creators from 2020. See below for official categories.

Brands & Organizations

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

From the 10th Annual Shorty Awards

WeWork Instagram

Entered in Instagram Presence

About this entry

The overarching goal for 2017 was not only to build our brand awareness, but to also celebrate the world of design and our unique contribution to it. We wanted to inspire, inform, and differentiate our Instagram feed by emphasizing the strength of our community and the creativity that stems from members in our locations around the globe. We also wanted to grow our following by 100% to reach a broader and more engaged audience.

Why does this entry deserve to win?


We successfully increased our follower growth by 129% in 2017, which allowed us to tap into communities around the world and has encouraged our followers to tell us their stories through UGC. By achieving our growth goal, our average engagement rate has also increased to 1.4% from 1.9%.


Video for WeWork Instagram

Produced by



Entry Credits

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, and the rest of the social web.

the 12th annual shorty awards will take place on may 3rd.