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Special Project

Special Project
From the 11th Annual Shorty Awards

@Harvard on Instagram

Entered in Instagram Presence


@Harvard on Instagram highlights the University's mission and vibrancy through stories about teaching, learning, and research. Our goals are to help to foster a culture of inclusion within the campus community, show how students, faculty, and alumni are making an impact in the world, and share relatable and relevant stories to our global audiences.

Strategy and Execution

Our digital, editorial, and creative teams collaborated to share hundreds of photos and dozens of Stories on @Harvard's Instagram this year with the goal of highlighting the diversity of experiences within the University and the impact our students are making in the world.

Our focus on student stories sparked two major campaigns:

#MyHarvardStory: This campaign highlighted the transformative experience of Harvard through stories and photos submitted by students and alumni. Using Instagram posts on the @Harvard account, the series featured first-hand quotes from students and alumni reflecting on Harvard's diverse community, opportunities Harvard afforded them, and how Harvard has changed them.

#HarvardUnwind: In this series, we interviewed students taking a break around campus with questions like, "What's the most important thing you brought with you from home?" and "As a kid, what did you want to be when you grew up?" We asked questions big and small to share stories from the people that make up Harvard, showing a lighter side of campus.

We've also produced and shared Harvard-themed Stickers, available in Instagram Stories, that have been viewed millions of times. Our Instagram Stories have featured crowdsourced videos from students and announced major speakers for Commencement.


Our @Harvard Instagram recently reached a major milestone, surpassing 1 million followers. Our #HarvardUnwind and #MyHarvardStory posts have reached hundreds of thousands of people with average engagements above 18,000 per post. Stickers have been viewed by millions of people: one Commencement-themed sticker even reached 3.8 million views, with Instagram Stories being a huge driver of discovery.


Entrant Company / Organization Name

Harvard Public Affairs & Communications (HPAC)


Entry Credits