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Special Project

Special Project
From the 11th Annual Shorty Awards

WWE on Instagram

Entered in Instagram Presence


From the instant the bell rings to the moment the curtain closes, WWE's official Instagram page strives to provide the most comprehensive coverage possible for every single WWE live event. The goals of WWE's Instagram page are to inform, entertain and engage with WWE fans by using every tool specific to the Instagram platform, telling stories each week in the most colorful and interactive way possible.

With a scroll through WWE's Instagram feed or a tap into one of our Instagram Stories, WWE fans can immediately catch up with the latest news, multimedia and birthdays surrounding both our current and former talent. There are also backstage photos and videos posted during every Raw, SmackDown Live and pay-per-view, making WWE fans feel like "insiders" from the palm of their hand when they access our Instagram page from their smartphones.

Strategy and Execution

WWE has social media producers stationed at every WWE event – both televised and non-televised – which allows for the kind of exclusive access to WWE talent and in-ring action that you can't find anywhere else.

Back at WWE Headquarters, passionate editors provide up-to-the-minute news and results in photo form, craft vibrant slideshows featuring talent, and keep WWE fans engaged through highly-produced Instagram Stories multiple times a week. Much of the content posted to WWE's Instagram cannot be accessed elsewhere, which creates a "catch it here or you'll miss it" appeal.

The production that goes into each WWE Instagram Story is a remarkable feat of teamwork, with the social, content, graphics and video teams (typically in groups of 4 or 5 editors) working cooperatively to weave together a compelling series of slides. Keeping WWE fans tapping through an entire Instagram Story is a tough task, especially as video elements have become shorter and faster in execution across social media, but WWE's team has done just that on a consistent basis, with upwards of 4 million views per Story and almost 400,000 average views per slide.



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