THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Special Project

Special Project NEW!
From the 11th Annual Shorty Awards

The Daily Show Instagram

Gold Distinction in Instagram Presence

About this entry

As the #1 most most socially engaged show in all of late night, @TheDailyShow is churning out content as fast as the news cycle it follows. In addition to delivering show highlights and Between the Scenes exclusives, @TheDailyShow's Instagram connects with its fans by delivering sharp, insightful commentary on breaking news in the form of rapid response jokes, original videos, memes, GIFs and more.

Why does this entry deserve to win?

@TheDailyShow's digital strategy on Instagram is two-pronged: 1) create clips, images, and gifs of the funniest, most compelling and shareable moments from the show 2) respond to breaking news with smart, funny, insightful content. The Daily Show is no longer just a 22-minute television show, it's a 24/7 content creation machine.

Results

In 2018, @TheDailyShow gained over 1.3 million new followers, garnering over 59 million video views and 21 million engagements, making it the most socially engaged show in all of late night.

Media

Video for The Daily Show Instagram

Entrant Company / Organization Name

The Daily Show, Comedy Central

Links

Entry Credits