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Special Project

Special Project
From the 11th Annual Shorty Awards

Hyundai Instagram

Entered in Instagram Presence


Our objective was to create a digital showroom for Hyundai by redefining the aesthetic of the channel to correctly reflect the full line of vehicles offered and drive people to click the link in bio to learn more. Hyundai has been making high-quality vehicles for decades, but people don't always have that perception. We needed an Instagram feed that matched the quality of the Hyundai lineup.

Strategy and Execution

Instagram is an aspirational platform. People scour image after image to find their next ideal meal, destination, or activity. We leaned into that behaviour and curated a feed that highlights not just vehicles, but the places people can go. By tagging the places where we photographed our vehicles, we created a road trip guide that followers could use. Each location spoke to the capabilities of each vehicle and used the aspirational power of Instagram to transport viewers into the driver's seat. From the lights of the Neon Museum in Las Vegas to the tree-lined shore of Vancouver, Canada, we showed every follower that a Hyundai can take you anywhere.


By the end of the year, the feed was full of beautiful, aspirational vehicle photos that flowed from one to the next.

Instagram Story views grew 331% YoY

Average organic impressions per post increased 51% YoY

Net sentiment increased 5% YoY


Entrant Company / Organization Name

INNOCEAN USA, Hyundai Motor America


Entry Credits