THE SHORTY SOCIAL GOOD AWARDS ARE OPEN FOR ENTRIES! ENTER NOW

4th Annual Shorty Social Good Awards Categories


See below for official categories. The early entry deadline is on June 26th, 2019 at 11:59pm ET.

From the 11th Annual Shorty Awards

Brewers On Tap

Finalist in Mobile Campaign

Entered in Instagram Presence

About this entry

AB InBev loves beer. But the beer community sees them as a corporate behemoth swallowing up passionate craft brands and killing their soul. That's a major perception problem we needed to change.

Why does this entry deserve to win?

AB InBev invests and supports their beer brands like no other– allowing them to scale, produce with great consistency and expand their product lines. However, using numbers and stats to battle an emotional negative perception felt like exactly what a soulless corporation would do. We had to show our passion. And what better way to do that than to introduce skeptics to the heart and soul of the AB InBev community around the globe— our brewers.

We put a face to the AB InBev family that's real, raw, and passionate as hell about beer — plus we got them responsibly sauced along the way. We dubbed the series Brewers On Tap– launching on Instagram TV and followed up with over 40 unique pieces of content rolling out on all major social channels.

Results

Our video campaign reached 5.5 million views on Facebook and over 2 million on Twitter — crushing engagement benchmarks in a month. Engagement on Facebook increased 420%. And in total, we caught 35.7 million impressions and a pretty good buzz.

Media

Video for Brewers On Tap

Produced by

Barbarian, ABI

Link

Entry Credits

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, and the rest of the social web.

The Shorty Social good awards early deadline is on june 26, 2019.