CONGRATULATIONS BRAND & ORGANIZATIONS WINNERS! see the list

11th Annual Shorty Awards Categories


See below for official categories. Entries close and voting ends on February 21st, 2019 at 11:59pm ET.

Brands & Organizations

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

Brewers On Tap

Finalist in Mobile Campaign

Entered in Instagram Presence

Objective

AB InBev loves beer. But the beer community sees them as a corporate behemoth swallowing up passionate craft brands and killing their soul. That's a major perception problem we needed to change.

Strategy

AB InBev invests and supports their beer brands like no other– allowing them to scale, produce with great consistency and expand their product lines. However, using numbers and stats to battle an emotional negative perception felt like exactly what a soulless corporation would do. We had to show our passion. And what better way to do that than to introduce skeptics to the heart and soul of the AB InBev community around the globe— our brewers.

We put a face to the AB InBev family that's real, raw, and passionate as hell about beer — plus we got them responsibly sauced along the way. We dubbed the series Brewers On Tap– launching on Instagram TV and followed up with over 40 unique pieces of content rolling out on all major social channels.

Results

Our video campaign reached 5.5 million views on Facebook and over 2 million on Twitter — crushing engagement benchmarks in a month. Engagement on Facebook increased 420%. And in total, we caught 35.7 million impressions and a pretty good buzz.

Media

Video for Brewers On Tap

Produced by

Barbarian, ABI

Link

Entry Credits

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, and the rest of the social web.

The 11th annual shorty awards will be held may 5, 2019 in nyc.