THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Brand Awareness Campaign Campaign by Diverse-Owned Businesses Global Campaign Integrated Campaign Launch Campaign Local Campaign Multi-Platform Campaign Rebrand Campaign Regional Campaign Social Good Campaign

Content and Media

Blog & Micro-blog Brand Voice Branded Content Branded Series Contest or Promotion Copywriting Email & Newsletter Filter/Lens Meme, GIF, & Emojis Micro-Site Single Post or Activation Use of Viral Content User-Generated Content

Design

Animation Art Direction Audio & Music Brand Identity Brand Redesign Generative AI Graphic Art Images Website/App

Industry

Auto Beauty Business to Business Consumer Brand Education Entertainment Financial Services Fitness, Health, & Wellness Food & Beverage Gaming Government & Politics Hospitality Insurance Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Influencer & Celebrity Partnership

Instagram Partnership Multi-Platform Partnership Other Platform Partnership TikTok Partnership X Partnership YouTube Partnership

Overall Presence

Facebook Presence Instagram Presence LinkedIn Presence Multi-Platform Presence Other Platform Presence TikTok Presence X Presence YouTube Presence

Platforms & Technology

Artificial Intelligence Extended Reality Facebook Immersive Instagram Interactive Content LinkedIn Other Platform TikTok X (formerly Twitter) YouTube

Podcast

Art & Culture Podcast Branded Podcast Business Podcast NEW! Health & Wellness Podcast Lifestyle & Entertainment Podcast News & Politics Podcast Other Podcast Genres Podcast Mini Series Sports Podcast Technology and Education Podcast True Crime & Documentary Podcast

Strategy & Engagement

Brand Partnership Call to Action Community Management Creative Use of Technology CTV/OTT Data & Insights Earned Media Event & Experiential Gamification Humor Innovative Media Buying Strategy Integration with Traditional Media Internal Communications LGBTQ Community Engagement Micro-Influencer Strategy Multicultural Community Engagement Music & Dance On a Shoestring Organic Promotion Paid & Amplification Physical and Digital Convergence Public Service Announcement Real Time Response SEO & SEM Social Commerce Storytelling

Video

Comedy Video Documentary Feature Film NEW! Featurette or Behind The Scenes Video Instructional Video Live Video Long Form Video Medium-Length Video Music Video Product Feature Video Short Form Video Unboxing Video Vertical Video Video Ad Video Series

From the 12th Annual Shorty Awards Best use of Instagram

This award honors the best use of Instagram for a campaign, post or project. Describe how you integrated Instagram into your campaign, how it enhanced your message and how it met or exceeded your goals and objectives.

See previous winners and honorees here.

Winner

Instagram
winner
Google #teampixel Advocacy Program
Entry Title: #teampixel is a community of unique content creators who have generated over 37K piece…

Finalists

Instagram
finalist
#DCmoments Food Guides
Our #DCmoments Food Guides were designed as a unique digital amenity allowing existing and prospect…
Instagram
finalist
Fortify Rights/Doha Debates Rohingya Instagram Fellows
In the world’s largest refugee camp, Doha Debates and human rights organization Fortify Rights are …
Instagram
finalist
Giving Tuesday Filter
To develop a creative way to tell the story of the brand’s mission and foundation in an engaging an…
Instagram
finalist
audience honor
Hyundai Iron Man Comic Strip
For Marvel’s 80th anniversary, we wanted to celebrate the Hyundai Kona Iron Man Edition in a big wa…
Instagram
finalist
SpongeBob SquarePants x Kyrie Irving x Nike
In celebration of the 20thAnniversary of SpongeBob SquarePants, Nickelodeon partnered with SpongeBo…
Instagram
finalist
Top Photographer Challenge with Nigel Barker
Adorama first premiered the series “Top Photographer with Nigel Barker” in 2017, debuting the reali…

Nominees

Instagram
A Fazenda
The reality show A Fazenda is in its 11th edition and has already established itself as the main Re…
Instagram
American Gods: Worship New Media
In American Gods, new and old deities live among us. In the real world, you're likely to be spendin…
Instagram
Busch Cooler Stocking
Our objective was to make Busch Beer stand out during the holiday season, when most consumers’ atte…
Instagram
Canadian Tire’s “Own the Water” Campaign
To kick off summer 2019, Canadian Tire launched a social media-led campaign with an integrated appr…
Instagram
Cat Footwear + Lola Red - 2019 CODE Launch
Cat Footwear, producer of rugged casual shoes and boots, came to Lola Red to drive awareness for th…
Instagram
Gears 5, Fractured. Ayzenberg x Xbox.
Our objective heading towards the launch of Gears 5 was to pique curiosity among the gaming mass; e…
Instagram
M Live: Friends, Family, and Followers
Marriott International's real-time command center, M Live, wanted to attract a NextGen audience by …
Instagram
Revenge Of The Bio Spiders
Our goal was to promote the redesigned Civic Hatchback as a bold, exciting vehicle that stood out f…
Instagram
The House of Creed - Aventus Cologne Launch
For the launch of Aventus Cologne, ICP wanted to achieve the following objectives: Reach a ne…
Instagram
The Macallan Edition No. 5: The Art & Science of Whisky
This summer, The Macallan launched Edition No. 5, the fifth bottle in its annual limited edition se…
Instagram
Two Truths & A Lie: Katie Sturino x Stitch Fix
In November 2019, Stitch Fix launched its second installment of the Katie Sturino x Stitch Fix coll…
Instagram
Virtual Wallet
Create excitement and interest in a revolutionary checking and savings product (that happened to ha…