5th Annual Shorty Social Good Awards Categories


The early deadline is on Wednesday, June 24th, 2020.

From the 12th Annual Shorty Awards Best use of Instagram

This award honors the best use of Instagram for a campaign, post or project. Describe how you integrated Instagram into your campaign, how it enhanced your message and how it met or exceeded your goals and objectives.

See previous winners and honorees here.

Finalists

finalist
#DCmoments Food Guides
Our #DCmoments Food Guides were designed as a unique digital amenity allowing existing and prospective guests to uncover the distinctive and ultimate food destinations in the locations surrounding our iconic hotels. Motivated primarily by our guest-centric focus, our #DCmoments Food Guides were established as an innovative extension to our guests’…
finalist
Fortify Rights/Doha Debates Rohingya Instagram Fellows
In the world’s largest refugee camp, Doha Debates and human rights organization Fortify Rights are training young Rohingya refugees in Bangladesh—survivors of genocide in Myanmar—on the basics of photography. We equipped three "media fellows" with mobile phones and they are now documenting their lives inside Cox's Bazar refugee camps for an entire…
finalist
Giving Tuesday Filter
To develop a creative way to tell the story of the brand’s mission and foundation in an engaging and entertaining way on a day where giving back matters: Giving Tuesday.
finalist
audience
Hyundai Iron Man Comic Strip
For Marvel’s 80th anniversary, we wanted to celebrate the Hyundai Kona Iron Man Edition in a big way. We came up with the idea of a nine-panel comic that would release one frame a day on Instagram. When we approached Marvel with the idea so that we could get approval to use the likeness of Iron Man, they loved it so much they offered up their comi…
finalist
SpongeBob SquarePants x Kyrie Irving x Nike
In celebration of the 20thAnniversary of SpongeBob SquarePants, Nickelodeon partnered with SpongeBob super fan and NBA star, Kyrie Irving on a Nike sneaker, apparel and accessories collection for adults and kids. A product collaboration of this magnitude, needed an equally impressive campaign that broke through the often-crowded sneaker world and …
finalist
Top Photographer Challenge with Nigel Barker
Adorama first premiered the series “Top Photographer with Nigel Barker” in 2017, debuting the reality competition to the world and showing viewers what it takes to create an image start-to-finish and receive direct feedback from some of the industry’s most-respected talents. Hosted by fashion photographer and “America’s Next Top Model” judge Nigel…

Nominees

A Fazenda
The reality show A Fazenda is in its 11th edition and has already established itself as the main Record TV's entertainment program, Brazil's second largest TV station.  Each season, the show and its social networks adapt to welcome new audiences and keep old fans connected.  To that end, we redesigned Instagram, and the results were better than expected: mo…
American Gods: Worship New Media
In American Gods, new and old deities live among us. In the real world, you're likely to be spending the majority of your day with your head bowed to your phone, worshiping the goddess New Media. Liking, following, commenting on the same content from different influencers and brands until your thumbs are sore. Season 2 of American Gods asked "what if all th…
Busch Cooler Stocking
Our objective was to make Busch Beer stand out during the holiday season, when most consumers’ attention is focused on wine and spirits.
Canadian Tire’s “Own the Water” Campaign
To kick off summer 2019, Canadian Tire launched a social media-led campaign with an integrated approach. The campaign objectives were to build awareness and generate buzz about Canadian Tire’s wide assortment of novelty water inflables (floaties) to ultimately increase sales ahead of the Canada Day long weekend. The campaign timing was scheduled ahead of th…
Cat Footwear + Lola Red - 2019 CODE Launch
Cat Footwear, producer of rugged casual shoes and boots, came to Lola Red to drive awareness for the launch of new lifestyle shoe line, CODE, specifically among Cat Footwear’s target audience. Cat Footwear created the CODE collection, which combines the casual feel of a weekend sneaker with an intelligent, grown-up look, to champion the progress of those pa…
Gears 5, Fractured. Ayzenberg x Xbox.
Our objective heading towards the launch of Gears 5 was to pique curiosity among the gaming mass; enticing the lapsed fans of this award-winning franchise, while also exciting the core and inviting the uninitiated. We needed something that would break through beyond the existing Xbox audience, and universally gain traction among gaming fans – all while land…
M Live: Friends, Family, and Followers
Marriott International's real-time command center, M Live, wanted to attract a NextGen audience by reaching out to them where and how they wanted to connect with brands - on social media and specifically on Instagram. M Live was looking to bridge the digital divide between Instagram and event activations. As such, M Live partnered with W Hotels and the Marr…
Revenge Of The Bio Spiders
Our goal was to promote the redesigned Civic Hatchback as a bold, exciting vehicle that stood out from the crowd. Our campaign had to show what set the Hatchback apart from the rest of the Civics, as well as from the larger auto market. But we also had to make the campaign feel unique within the social space.
The House of Creed - Aventus Cologne Launch
For the launch of Aventus Cologne, ICP wanted to achieve the following objectives: Reach a new, younger luxury consumer (targeting men + women for the universal fragrance category) Increase brand awareness Create engagement, anticipation, and excitement across social + digital platforms leading up to launch When developing the influencer soci…
The Macallan Edition No. 5: The Art & Science of Whisky
This summer, The Macallan launched Edition No. 5, the fifth bottle in its annual limited edition series. This expression explores the role that exceptional oak casks play in shaping the natural color of The Macallan whiskies. To celebrate the importance of natural color, The Macallan sought out a collaboration with the Pantone Color Institute to create a un…
Two Truths & A Lie: Katie Sturino x Stitch Fix
In November 2019, Stitch Fix launched its second installment of the Katie Sturino x Stitch Fix collaboration. A vibrant collection in sizes XS-3X, the partnership was created to give women of all sizes access to on-trend and perfectly-fitting clothing.  At launch, as part of a broad integrated marketing approach, the social team was tasked with increasin…
Virtual Wallet
Create excitement and interest in a revolutionary checking and savings product (that happened to have been developed 10 years ago), to change people’s minds about what their bank can and should do for them.

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, Snapchat, and the rest of the social web.

entries are open for the shorty social good awards. the early deadline is on june 24th!