ENTER THE 2021 SHORTY IMPACT AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Social Campaigns

Community

Arts & Culture

Civic Engagement

Disability Awareness

Diversity, Equity & Inclusion

Gender Equality

Education & Community

Financial Literacy

Public Safety

Youth & Family

Environment

Conservation & Preservation

Sustainability & Renewable Energy

Social & Racial Justice

Animal Rights & Welfare

Humanitarian Aid & Developing Nations

Social Justice & Human Rights

Racial Justice

Veteran & Service Support

Health & Wellness

Fitness & Nutrition

Mental Health

Public Health

Reproductive Health

Grassroots

Grassroots Efforts

Self-Defined (Social Campaigns)

Self-Defined

Social Presence

Single-Platform

Clubhouse

Discord

Facebook

Instagram

LinkedIn

Pinterest

Reddit

Snapchat

TikTok

Triller

Tumblr

Twitch

Twitter

YouTube

Multi-Platform

Multi-Platform

Emerging Platform

Emerging Platform

Social Hit

Single Post or Activation (viral)

Clapback

Social Engagement

Community Management

Community Management

Engagement Tools

Access & Rewards

Call to Action

Chatbots

Contests

Gamification

Polls & Surveys

Integrated Experiences

Fundraising

Live Events

Shopping

Television

Real Time Response

Real Time Response

User Generated Content

User Generated Content

Self-Defined (Social Engagement)

Self-Defined

Social Partnerships

Brand Partnership

Celebrity Partnership

Entertainment Partnership

Influencer Partnership

Non-Profit Partnership

2021 SHORTY PHENOM AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Individuals

Account Management

Analytics

Animation

Art Direction

Brand Marketing

Campaign Management

Communications

Community Management

Copywriting

Creative Direction

Culture

Data Analysis

Design

Editing

Illustration

Partnership Management

Photography

Production

Project Management

Public Relations

Research

Sales

Strategy

Talent Management

Self-Defined

Team

Account Team

Analytics Team

Client Team

Communications Team

Community Team

Content Team

Creative Team

Culture Team

Design Team

Legal Team

Marketing Team

Partnership Team

PR Team

Production Team

Research Team

Sales Team

Social Media Team

Strategy Team

Video Team

Self-Defined

Leader

Account Team Leader

Analytics Team Leader

Client Team Leader

Communications Team Leader

Community Team Leader

Content Team Leader

Creative Team Leader

Culture Team Leader

Design Team Leader

Legal Team Leader

Marketing Team Leader

Partnership Team Leader

PR Team Leader

Production Team Leader

Research Team Leader

Sales Team Leader

Social Media Team Leader

Strategy Team Leader

Video Team Leader

Self-Defined

Voice

Clubhouse Voice

Discord Voice

Facebook Voice

Instagram Voice

LinkedIn Voice

Pinterest Voice

Reddit Voice

TikTok Voice

Triller Voice

Tumblr Voice

Twitter Voice

YouTube Voice

From the 12th Annual Shorty Awards

Top Photographer Challenge with Nigel Barker

Finalist in Instagram Partnership, Instagram

About this entry

Adorama first premiered the series “Top Photographer with Nigel Barker” in 2017, debuting the reality competition to the world and showing viewers what it takes to create an image start-to-finish and receive direct feedback from some of the industry’s most-respected talents. Hosted by fashion photographer and “America’s Next Top Model” judge Nigel Barker, the series featured up-and-coming talents from across the country and challenged them with creating exciting photos all around New York City. 

In 2019, the Adorama team and Nigel Barker took the program to Instagram, launching the monthly “Top Photographer Challenge with Nigel Barker,” and expanding the competition to creatives all across the world. Every month, Barker would announce the theme for the month (it included portraits, landscape, fashion, action, pop, and video) and would task all viewers to go capture the best image they could to fit the month’s requirements. At the end of the period, Barker announced his picks on Instagram Live, giving photo critiques and feedback, and challenging all creatives to expand their own creative limitations. 

Why does this entry deserve to win?

A cross-channel promotional content campaign was used throughout the entirety of the challenges. All videos, tutorials, and challenges were published on IGTV and winners announced on Instagram Live, each guest host received an exclusive “Meet a Pro” feature on Adorama’s award-winning blog. Tips from additional creatives were also shared to help viewers complete each challenge, and corresponding Adorama Podcast episodes were released to highlight the launch of each new challenge. 

The multi-pronged approach allowed for “Top Photographer Challenge with Nigel Barker” to reach audiences across channels. From Instagram to podcasts and with dedicated articles, the entire series saw a boost in viewers thanks to the additional support. 

Results

Throughout the six-month series, Adorama and Nigel Barker launched and executed six separate challenges, and saw over 15,000 submissions across the board. 

Shared on IGTV across multiple accounts including Adorama, Art of Visuals and Nigel Barker, the series has amassed over 350,000 views, bringing in new audiences and aspiring creatives on their journey to success. 

Media

Video for Top Photographer Challenge with Nigel Barker

Produced by

Adorama

Links

Entry Credits