ENTER THE 2021 SHORTY IMPACT AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Social Campaigns

Community

Arts & Culture

Civic Engagement

Disability Awareness

Diversity, Equity & Inclusion

Gender Equality

Education & Community

Financial Literacy

Public Safety

Youth & Family

Environment

Conservation & Preservation

Sustainability & Renewable Energy

Social & Racial Justice

Animal Rights & Welfare

Humanitarian Aid & Developing Nations

Social Justice & Human Rights

Racial Justice

Veteran & Service Support

Health & Wellness

Fitness & Nutrition

Mental Health

Public Health

Reproductive Health

Grassroots

Grassroots Efforts

Self-Defined (Social Campaigns)

Self-Defined

Social Presence

Single-Platform

Clubhouse

Discord

Facebook

Instagram

LinkedIn

Pinterest

Reddit

Snapchat

TikTok

Triller

Tumblr

Twitch

Twitter

YouTube

Multi-Platform

Multi-Platform

Emerging Platform

Emerging Platform

Social Hit

Single Post or Activation (viral)

Clapback

Social Engagement

Community Management

Community Management

Engagement Tools

Access & Rewards

Call to Action

Chatbots

Contests

Gamification

Polls & Surveys

Integrated Experiences

Fundraising

Live Events

Shopping

Television

Real Time Response

Real Time Response

User Generated Content

User Generated Content

Self-Defined (Social Engagement)

Self-Defined

Social Partnerships

Brand Partnership

Celebrity Partnership

Entertainment Partnership

Influencer Partnership

Non-Profit Partnership

2021 SHORTY PHENOM AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Individuals

Account Management

Analytics

Animation

Art Direction

Brand Marketing

Campaign Management

Communications

Community Management

Copywriting

Creative Direction

Culture

Data Analysis

Design

Editing

Illustration

Partnership Management

Photography

Production

Project Management

Public Relations

Research

Sales

Strategy

Talent Management

Self-Defined

Team

Account Team

Analytics Team

Client Team

Communications Team

Community Team

Content Team

Creative Team

Culture Team

Design Team

Legal Team

Marketing Team

Partnership Team

PR Team

Production Team

Research Team

Sales Team

Social Media Team

Strategy Team

Video Team

Self-Defined

Leader

Account Team Leader

Analytics Team Leader

Client Team Leader

Communications Team Leader

Community Team Leader

Content Team Leader

Creative Team Leader

Culture Team Leader

Design Team Leader

Legal Team Leader

Marketing Team Leader

Partnership Team Leader

PR Team Leader

Production Team Leader

Research Team Leader

Sales Team Leader

Social Media Team Leader

Strategy Team Leader

Video Team Leader

Self-Defined

Voice

Clubhouse Voice

Discord Voice

Facebook Voice

Instagram Voice

LinkedIn Voice

Pinterest Voice

Reddit Voice

TikTok Voice

Triller Voice

Tumblr Voice

Twitter Voice

YouTube Voice

From the 12th Annual Shorty Awards Best Influencer & Celebrity Instagram Campaign

This award honors the best integration of an influencer, celebrity or ambassador as part of a social media marketing campaign optimized for Instagram.

See previous winners and honorees here.

Finalists

finalist
audience
Marriott Ambassadors Let Their Minds Travel
Marriott Hotels is the flagship brand of the largest hotel company in the world, with over 600 locations around the globe. But even with industry-leading awareness, we’ve been losing relevance and consideration among travelers (especially millennials) due to aging properties and an outdated brand image. In order to be relevant again, we needed to …
finalist
PUMA: The RS-X³ Puzzle
You know you’re doing something right when you’ve created so much hype for a product launch that people are *literally* stealing your ads off the street. But let's start from the beginning: To mark the release of PUMA’s most extreme RS-X shoe to date, the RS-X³ Puzzle, the brand tasked We Are Social with launching a campaign that pushed boundar…
finalist
Rap Names for NFL Players
In everything we do, our mission is to intertwine popular culture and football. So, knowing the crossover between rap culture and football culture, we set out to create a video series featuring some of the hottest and most legendary rappers of all time. The idea was to give these rappers a creative opportunity to offer their opinions on some of th…
finalist
Top Photographer Challenge with Nigel Barker
Adorama first premiered the series “Top Photographer with Nigel Barker” in 2017, debuting the reality competition to the world and showing viewers what it takes to create an image start-to-finish and receive direct feedback from some of the industry’s most-respected talents. Hosted by fashion photographer and “America’s Next Top Model” judge Nigel…
finalist
Zevo #WaySmarterThanBugs Influencer Program
Insect control is not necessarily a top-of-mind topic for consumers because they’ve become complacent in their choices within a category that has barely evolved in decades. We were tasked with educating consumers that they don't have to choose between the scary black cans of chemicals or the safe products that don’t solve the problem. But, how cou…

Nominees

#DCmoments Food Guides
Our #DCmoments Food Guides were designed as a unique digital amenity allowing existing and prospective guests to uncover the distinctive and ultimate food destinations in the locations surrounding our iconic hotels. Motivated primarily by our guest-centric focus, our #DCmoments Food Guides were established as an innovative extension to our guests’ hotel exp…
#ThePerfectAlly
Target wanted a strategic influencer marketing campaign that would drive meaningful engagement with USH parents by crafting a message and experience that leads with empathy and expertise parenting solutions that Target can leverage to adjust to their “new normal” at every age and stage.
300 Feet of Adventure
The goal of the campaign was to leverage social media influencers to help generate awareness of the new Honda Passport and drive its perception as a vehicle fully equipped for adventure, as well as build credibility for the nameplate in a competitive SUV market.
American Express #BackOurOceans Initiative
As part of its company-wide initiative to implement more sustainable and environmentally friendly practices, American Express launched a global call to action to rally its community to combat marine plastic pollution. Through this initiative, American Express unveiled its iconic American Express Green Card as the first ever Card made primarily with recla…
Hello Bello with Kristen Bell and Dax Shepard | For Kids Who 💩Their Pants
From diaper changing to bathtimes to playdates, parents face countless decisions every day. A new company — on a mission to empower parents in those choices — partnered with Kristen Bell and Dax Shepard (professional booty wrappers themselves) to create a new line of baby products made with safe, plant-based ingredients to help take the stress out of those …
Michelob ULTRA Influencer Marketing Program
Use the roster of ULTRA Ambassadors to spread the Michelob ULTRA mantra to reach the following goals: Introduce a new audience to the brand Boost taste perception Increase sales through trial and purchase Tackle jobs to be won: Worth: Get consumers to associate Michelob ULTRA with caring about themselves Males: Inspire male consumers to…