THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Brand Awareness Campaign NEW! Campaign by Diverse-Owned Businesses NEW! Global Campaign Integrated Campaign Launch Campaign NEW! Local Campaign Mobile Campaign Multi-Platform Campaign Rebrand Campaign NEW! Regional Campaign NEW! Social Good Campaign

Content and Media

Blog & Micro-blog Branded Content Branded Series Clapback Contest or Promotion Data Visualization Email NEW! Emojis Filter/Lens Hashtag Meme & GIFs NEW! Micro-site NEW! Native Advertising Single Post or Activation User-Generated Content Voice

Design

Animation Art Direction Brand Identity Brand Redesign Graphic Art Images Sound NEW! UX/UI Visual Effects

Industry

Auto Beauty Business to Business Consumer Brand Education Entertainment Family and Parenting Financial Services Fitness, Health, & Wellness Food & Beverage Gaming Government & Politics Hospitality Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Influencer & Celebrity Partnership

Emerging Platform Partnership Facebook Partnership Instagram Partnership Multi-Platform Partnership TikTok Partnership Twitter Patnership YouTube Partnership

Metaverse

Artificial Intelligence Extended Reality NEW! Immersive Interactive Content NEW! NFTs NEW!

Overall Presence

Facebook Presence Instagram Presence Instant Message Presence NEW! LinkedIn Presence Multi-Platform Presence Other Platform Presence NEW! TikTok Presence Twitter Presence YouTube Presence

Single Platform

Facebook Instagram LinkedIn Other Platform NEW! TikTok Twitter YouTube

Strategy & Engagement

Brand Partnership NEW! Call to Action Chatbots Community Management Creative Use of Technology Customer Service Earned Media NEW! Employee Engagement Event & Experiential NEW! Fundraising Gamification Globalization Humor Innovative Media Buying Strategy NEW! Insights & Trends Integration with Live Television LGBTQ Community Engagement Localization Micro-Influencer Strategy Multicultural Community Engagement Music & Dance On a Shoestring NEW! Organic Promotion Paid & Amplification Physical and Digital Convergence Public Service Announcement Real Time Response Search NEW! Shopping Storytelling Takeovers

Podcast

Art & Culture Podcast NEW! Branded Podcast Comedy Podcast NEW! News & Politics Podcast NEW! Other Podcast Genres NEW! Podcast Mini Series Science & Technology Podcast NEW! Sports & Health Podcast NEW! True Crime & Documentary Podcast NEW!

Video

360 Video Animal Video NEW! Comedy Video Dance Video NEW! Featurette or Behind The Scenes Video NEW! Instructional Video Live Event Coverage Live Video Long Form Video Medium-Length Video Product Feature Video NEW! Short Form Video Stories Unboxing Video NEW! Vertical Video Video Ad Video Series NEW!

From the 12th Annual Shorty Awards Best Influencer & Celebrity Instagram Campaign

This award honors the best integration of an influencer, celebrity or ambassador as part of a social media marketing campaign optimized for Instagram.

See previous winners and honorees here.

Winner

Instagram Partnership
winner
MARC JACOBS FRAGRANCES CELEBRATES THE HOLIDAYS WITH "DAISY WINTER CAROUSEL" POP-UP IN BRYANT PARK
For more than a decade, Daisy Marc Jacobs has captured hearts of consumers and has remained a top 5…

Finalists

Instagram Partnership
finalist
audience honor
Marriott Ambassadors Let Their Minds Travel
Marriott Hotels is the flagship brand of the largest hotel company in the world, with over 600 loca…
Instagram Partnership
finalist
PUMA: The RS-X³ Puzzle
You know you’re doing something right when you’ve created so much hype for a product launch that pe…
Instagram Partnership
finalist
Rap Names for NFL Players
In everything we do, our mission is to intertwine popular culture and football. So, knowing the cro…
Instagram Partnership
finalist
Top Photographer Challenge with Nigel Barker
Adorama first premiered the series “Top Photographer with Nigel Barker” in 2017, debuting the reali…
Instagram Partnership
finalist
Zevo #WaySmarterThanBugs Influencer Program
Insect control is not necessarily a top-of-mind topic for consumers because they’ve become complace…

Nominees

Instagram Partnership
#DCmoments Food Guides
Our #DCmoments Food Guides were designed as a unique digital amenity allowing existing and prospect…
Instagram Partnership
#ThePerfectAlly
Target wanted a strategic influencer marketing campaign that would drive meaningful engagement with…
Instagram Partnership
300 Feet of Adventure
The goal of the campaign was to leverage social media influencers to help generate awareness of the…
Instagram Partnership
American Express #BackOurOceans Initiative
As part of its company-wide initiative to implement more sustainable and environmentally friendly p…
Instagram Partnership
Hello Bello with Kristen Bell and Dax Shepard | For Kids Who 💩Their Pants
From diaper changing to bathtimes to playdates, parents face countless decisions every day. A new c…
Instagram Partnership
winner
MARC JACOBS FRAGRANCES CELEBRATES THE HOLIDAYS WITH "DAISY WINTER CAROUSEL" POP-UP IN BRYANT PARK
For more than a decade, Daisy Marc Jacobs has captured hearts of consumers and has remained a top 5…
Instagram Partnership
finalist
audience honor
Marriott Ambassadors Let Their Minds Travel
Marriott Hotels is the flagship brand of the largest hotel company in the world, with over 600 loca…
Instagram Partnership
Michelob ULTRA Influencer Marketing Program
Use the roster of ULTRA Ambassadors to spread the Michelob ULTRA mantra to reach the following goal…
Instagram Partnership
finalist
PUMA: The RS-X³ Puzzle
You know you’re doing something right when you’ve created so much hype for a product launch that pe…
Instagram Partnership
finalist
Rap Names for NFL Players
In everything we do, our mission is to intertwine popular culture and football. So, knowing the cro…
Instagram Partnership
finalist
Top Photographer Challenge with Nigel Barker
Adorama first premiered the series “Top Photographer with Nigel Barker” in 2017, debuting the reali…
Instagram Partnership
finalist
Zevo #WaySmarterThanBugs Influencer Program
Insect control is not necessarily a top-of-mind topic for consumers because they’ve become complace…