THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

By Campaign

Awareness Campaign NEW! Corporate Social Responsibility Campaign Diverse-Owned Businesses Campaign Fundraising Campaign Global Campaign Integrated Campaign Local Campaign Multi-Cultural Campaign NEW! Multi-Platform Campaign On a Shoestring Campaign Pro Bono Campaign Regional Campaign Social Movement Campaign

By Cause

Animal Rights & Welfare Arts & Culture Conservation & Preservation Disability Awareness Diversity, Equity & Inclusion Educate Emergency Relief Environment & Sustainability Fight Poverty Gender Equality Human Rights Immigration & Refugees LGBTQ+ Mental Health Multi-Cause Initiative Public Health Public Safety NEW! Racial Equality Responsible Consumption & Production Social Justice Youth & Family

By Industry

Automotive Business to Business Consumer Brands NEW! Education Entertainment Fashion and Beauty Financial Services Food & Beverage Government & Politics Healthcare & Pharma Hospitality & Travel Lifestyle & Wellness News & Media Nonprofit Real Estate NEW! Retail & E-Commerce Sports Technology

By Platform

Facebook Instagram LinkedIn Other Platforms TikTok X (formerly Twitter) YouTube

Original Content

Branded Content Branded Series Documentary Short Extended Reality Feature Film NEW! Gaming Images Interactive Content Live Streaming Long Form Video Micro-site or Blog Podcast Research Reports NEW! Short Form Video Video Video Series

Partnerships

Corporate-Community Influencer, Creator & Celebrity Media Partnership Nonprofit Partnership

Special Project

Special Project

Strategy & Engagement

Call to Action Community Engagement Contest or Challenges Creative Use of Technology Data & Insights Earned Media NEW! Employee Engagement Event & Experiential Generative AI Guerrilla Marketing NEW! Paid Media PSA Real Time Response Single Post Sound & Music NEW! Storytelling User Generated Content

From the 12th Annual Shorty Awards Best Influencer & Celebrity Instagram Campaign

This award honors the best integration of an influencer, celebrity or ambassador as part of a social media marketing campaign optimized for Instagram.

See previous winners and honorees here.

Winner

Instagram Partnership
winner
MARC JACOBS FRAGRANCES CELEBRATES THE HOLIDAYS WITH "DAISY WINTER CAROUSEL" POP-UP IN BRYANT PARK
For more than a decade, Daisy Marc Jacobs has captured hearts of consumers and has remained a top 5…

Finalists

Instagram Partnership
finalist
audience honor
Marriott Ambassadors Let Their Minds Travel
Marriott Hotels is the flagship brand of the largest hotel company in the world, with over 600 loca…
Instagram Partnership
finalist
PUMA: The RS-X³ Puzzle
You know you’re doing something right when you’ve created so much hype for a product launch that pe…
Instagram Partnership
finalist
Rap Names for NFL Players
In everything we do, our mission is to intertwine popular culture and football. So, knowing the cro…
Instagram Partnership
finalist
Top Photographer Challenge with Nigel Barker
Adorama first premiered the series “Top Photographer with Nigel Barker” in 2017, debuting the reali…
Instagram Partnership
finalist
Zevo #WaySmarterThanBugs Influencer Program
Insect control is not necessarily a top-of-mind topic for consumers because they’ve become complace…

Nominees

Instagram Partnership
#DCmoments Food Guides
Our #DCmoments Food Guides were designed as a unique digital amenity allowing existing and prospect…
Instagram Partnership
#ThePerfectAlly
Target wanted a strategic influencer marketing campaign that would drive meaningful engagement with…
Instagram Partnership
300 Feet of Adventure
The goal of the campaign was to leverage social media influencers to help generate awareness of the…
Instagram Partnership
American Express #BackOurOceans Initiative
As part of its company-wide initiative to implement more sustainable and environmentally friendly p…
Instagram Partnership
Hello Bello with Kristen Bell and Dax Shepard | For Kids Who 💩Their Pants
From diaper changing to bathtimes to playdates, parents face countless decisions every day. A new c…
Instagram Partnership
Michelob ULTRA Influencer Marketing Program
Use the roster of ULTRA Ambassadors to spread the Michelob ULTRA mantra to reach the following goal…