12th Annual Shorty Awards Categories


The final deadline to vote for your favorite nominee or to enter your brand or organization was on Thursday, February 20th, 2020.

Influencers

Honoring the most notable and viral influencers and creators from 2020. See below for official categories.

Brands & Organizations

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

Best Influencer & Celebrity Instagram Campaign

This award honors the best integration of an influencer, celebrity or ambassador as part of a social media marketing campaign optimized for Instagram.

See previous winners and honorees here.
#DCmoments Food Guides
Our #DCmoments Food Guides were designed as a unique digital amenity allowing existing and prospective guests to uncover the distinctive and ultimate food destinations in the locations surrounding our ic…
#ThePerfectAlly
Target wanted a strategic influencer marketing campaign that would drive meaningful engagement with USH parents by crafting a message and experience that leads with empathy and expertise parenting soluti…
300 Feet of Adventure
The goal of the campaign was to leverage social media influencers to help generate awareness of the new Honda Passport and drive its perception as a vehicle fully equipped for adventure, as well as build…
American Express #BackOurOceans Initiative
As part of its company-wide initiative to implement more sustainable and environmentally friendly practices, American Express launched a global call to action to rally its community to combat marine plas…
Hello Bello with Kristen Bell and Dax Shepard | For Kids Who 💩Their Pants
From diaper changing to bathtimes to playdates, parents face countless decisions every day. A new company — on a mission to empower parents in those choices — partnered with Kristen Bell and Dax Shepard …
MARC JACOBS FRAGRANCES CELEBRATES THE HOLIDAYS WITH "DAISY WINTER CAROUSEL" POP-UP IN BRYANT PARK
For more than a decade, Daisy Marc Jacobs has captured hearts of consumers and has remained a top 5 bestselling female fragrance in the U.S. The collection of fresh and feminine scents and its core value…
Marriott Ambassadors Let Their Minds Travel
Marriott Hotels is the flagship brand of the largest hotel company in the world, with over 600 locations around the globe. But even with industry-leading awareness, we’ve been losing relevance and consid…
Mercedes-Benz CLA Shooting Brake | Influencer #TrunkTools
Mercedes-Benz asked us to develop an entertaining content series to promote their premium vehicle CLA Shooting Brake. The objective of the content series was to grab the attention of the client's very in…
Michelob ULTRA Influencer Marketing Program
Use the roster of ULTRA Ambassadors to spread the Michelob ULTRA mantra to reach the following goals: Introduce a new audience to the brand Boost taste perception Increase sales through trial a…
PUMA: The RS-X³ Puzzle
You know you’re doing something right when you’ve created so much hype for a product launch that people are *literally* stealing your ads off the street. But let's start from the beginning: To mark th…
Rap Names for NFL Players
In everything we do, our mission is to intertwine popular culture and football. So, knowing the crossover between rap culture and football culture, we set out to create a video series featuring some of t…
Top Photographer Challenge with Nigel Barker
Adorama first premiered the series “Top Photographer with Nigel Barker” in 2017, debuting the reality competition to the world and showing viewers what it takes to create an image start-to-finish and rec…
Zevo #WaySmarterThanBugs Influencer Program
Insect control is not necessarily a top-of-mind topic for consumers because they’ve become complacent in their choices within a category that has barely evolved in decades. We were tasked with educating …

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, and the rest of the social web.

the final deadline FOR voting and entering in the 12th annual shorty awards WAS on thursday, FEB 20TH.