5th Annual Shorty Social Good Awards Categories


The regular deadline is on Wednesday, August 26th, 2020.

From the 12th Annual Shorty Awards Best Influencer & Celebrity Instagram Campaign

This award honors the best integration of an influencer, celebrity or ambassador as part of a social media marketing campaign optimized for Instagram.

See previous winners and honorees here.

Finalists

finalist
audience
Marriott Ambassadors Let Their Minds Travel
Marriott Hotels is the flagship brand of the largest hotel company in the world, with over 600 locations around the globe. But even with industry-leading awareness, we’ve been losing relevance and consideration among travelers (especially millennials) due to aging properties and an outdated brand image. In order to be relevant again, we needed to …
finalist
PUMA: The RS-X³ Puzzle
You know you’re doing something right when you’ve created so much hype for a product launch that people are *literally* stealing your ads off the street. But let's start from the beginning: To mark the release of PUMA’s most extreme RS-X shoe to date, the RS-X³ Puzzle, the brand tasked We Are Social with launching a campaign that pushed boundar…
finalist
Rap Names for NFL Players
In everything we do, our mission is to intertwine popular culture and football. So, knowing the crossover between rap culture and football culture, we set out to create a video series featuring some of the hottest and most legendary rappers of all time. The idea was to give these rappers a creative opportunity to offer their opinions on some of th…
finalist
Top Photographer Challenge with Nigel Barker
Adorama first premiered the series “Top Photographer with Nigel Barker” in 2017, debuting the reality competition to the world and showing viewers what it takes to create an image start-to-finish and receive direct feedback from some of the industry’s most-respected talents. Hosted by fashion photographer and “America’s Next Top Model” judge Nigel…
finalist
Zevo #WaySmarterThanBugs Influencer Program
Insect control is not necessarily a top-of-mind topic for consumers because they’ve become complacent in their choices within a category that has barely evolved in decades. We were tasked with educating consumers that they don't have to choose between the scary black cans of chemicals or the safe products that don’t solve the problem. But, how cou…

Nominees

#DCmoments Food Guides
Our #DCmoments Food Guides were designed as a unique digital amenity allowing existing and prospective guests to uncover the distinctive and ultimate food destinations in the locations surrounding our iconic hotels. Motivated primarily by our guest-centric focus, our #DCmoments Food Guides were established as an innovative extension to our guests’ hotel exp…
#ThePerfectAlly
Target wanted a strategic influencer marketing campaign that would drive meaningful engagement with USH parents by crafting a message and experience that leads with empathy and expertise parenting solutions that Target can leverage to adjust to their “new normal” at every age and stage.
300 Feet of Adventure
The goal of the campaign was to leverage social media influencers to help generate awareness of the new Honda Passport and drive its perception as a vehicle fully equipped for adventure, as well as build credibility for the nameplate in a competitive SUV market.
American Express #BackOurOceans Initiative
As part of its company-wide initiative to implement more sustainable and environmentally friendly practices, American Express launched a global call to action to rally its community to combat marine plastic pollution. Through this initiative, American Express unveiled its iconic American Express Green Card as the first ever Card made primarily with recla…
Hello Bello with Kristen Bell and Dax Shepard | For Kids Who 💩Their Pants
From diaper changing to bathtimes to playdates, parents face countless decisions every day. A new company — on a mission to empower parents in those choices — partnered with Kristen Bell and Dax Shepard (professional booty wrappers themselves) to create a new line of baby products made with safe, plant-based ingredients to help take the stress out of those …
Michelob ULTRA Influencer Marketing Program
Use the roster of ULTRA Ambassadors to spread the Michelob ULTRA mantra to reach the following goals: Introduce a new audience to the brand Boost taste perception Increase sales through trial and purchase Tackle jobs to be won: Worth: Get consumers to associate Michelob ULTRA with caring about themselves Males: Inspire male consumers to…

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, Snapchat, and the rest of the social web.

entries are open for the shorty social good awards. the early deadline is on june 24th!