12th Annual Shorty Awards Categories


The final deadline to vote for your favorite nominee or to enter your brand or organization was on Thursday, February 20th, 2020.

Influencers

Honoring the most notable and viral influencers and creators from 2020. See below for official categories.

Brands & Organizations

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

Virtual Wallet

Entered in Instagram

Objective

Create excitement and interest in a revolutionary checking and savings product (that happened to have been developed 10 years ago), to change people’s minds about what their bank can and should do for them.

Strategy

We recognized the tension between how much the world has changed, and how high expectations have become, and yet, many people haven’t changed their bank account in years.

To dramatize the point, we leaned into the element of nostalgia, emphasizing the stark contrast between how things used to be done and how they’re done now.

Results

We were one of the first and best uses of Instagram Stories, and it wound up contributing to a 7x increase in applications from social media channels, with over half coming from Instagram Stories.

The acquisition numbers from Instagram Stories are considered best in class on the platform across categories (as stated by IG).

Media

Video for Virtual Wallet

Produced by

Deutsch, PNC

Link

Entry Credits

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, and the rest of the social web.

the 12th annual shorty awards will take place on may 3rd.