We wanted to show that faith of the young people, who want to be successful, tread in Ataturk’s footsteps.
To catch the attention on social media and make an impact; we used Ataturk’s illustrations and dynamic images. Then we converted Ataturk’s most known pictures with an illustrative method and matched with our youth national athletes.
According to our social media reports with #youngforhundredyears campaign, we reached 12M people on digital media and had 15.1 M views and we got 51% access on TV.
