12th Annual Shorty Awards Categories


The final deadline to vote for your favorite nominee or to enter your brand or organization was on Thursday, February 20th, 2020.

Influencers

Honoring the most notable and viral influencers and creators from 2020. See below for official categories.

Brands & Organizations

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

Best use of Branded Content

This award honors those most effective and creative incorporation of branded content by a brand, agency or organization.

See previous winners and honorees here.
"A Chance To Dance" - The Scott Clark Auto Group
We all have passions. And collectively, those passions can help shape and drive a community. The Scott Clark Auto Group is honoring those people with the DRIVEN campaign, which is about sharing inspiring…
#Romanovs100 AR Photo Album
The Romanovs can arguably be called the world's first photo-bloggers. In the early 20th century they documented every meaningful event in their lives. #Romanovs100 is an image-first digital storytelling …
#youngforhundredyears
We wanted to show that faith of the young people, who want to be successful, tread in Ataturk’s footsteps.
60 Second Docs & Lionsgate - MIDWAY VETERANS REACT
Lionsgate partnered with 60 Second Docs to drive awareness for their upcoming theatrical release of the feature film MIDWAY. The aim was to create engaging content centered on the heroism, courage and em…
60 Second Docs & Mike's Hard Lemonade - Proud Dads
60 Second Docs partnered with Mike's Hard Lemonade to celebrate positive and accepting father-son relationships -- aka "Proud Dads" -- in an innovative program incorporating a real-life branded activatio…
A Very Special Friendsgiving with John Paul Jones and the HoneyBaked Jam Band
For many, Honey Baked Ham is a must-have for Christmas and Easter. In recent years, though, the new trendy holiday of Friendsgiving has become a favorite among millennials. Across the country, Friendsgiv…
Big O Tires: Magnet Dragnet
As the “Team You Trust”, Big O Tires is obsessed with turning your car’s Big Oh No into an even bigger Oh Yes. But, our obsession doesn’t stop when you leave the bay with new tires. In fact, we’re so obs…
Big in Japan
The music scene in Japan is known for a unique phenomenon: Rock bands from North America and Europe become big in Asia before they’re popular in their own countries. That phenomenon came to be known as ‘…
Black Ink Crew Pays Tribute to Nipsey Hussle
In the days following the death of hip hop star Nipsey Hussle on March 31, 2019, Black Ink Crew owner Ceaser Emanuel offered free tattoos at his New York shop to anyone wishing to honor the musician with…
Bübl Fashion
There are two million Canadians who suffer from osteoporosis, but most people have no idea that they're at risk of having bones that are thin and porous. Those who suffer from osteoporosis are at increas…
Degree – Comedy Central Roast
Returning to partner with Comedy Central’s annual tentpole night of insult-hurling, Unilever tasked Velocity with creating a 360° program integrating Degree’s ‘Made to Move’ messaging—a platform encourag…
Duluth Trading Co. And Yellowstone
Create native-based custom content that aligned, and elevated, Duluth Trading Co’s theme of tradesmen and allowed for endemic integration of Duluth’s brand messaging and products.  
Engaging Hispanic Audiences Around Women’s Health Topics
In partnership, Univision and NewYork-Presbyterian joined forces to create a branded content campaign to reach Hispanic consumers with information about women’s health topics. The goal was to engage with…
Five Decades, One Voice
To celebrate the company’s 50th anniversary, Cracker Barrel Old Country Store sought to drive and sustain awareness by paying homage to its long history in music while setting the tone and paving the way…
HGTV x The Home Depot Program
In 2019, The Home Depot and HGTV partnered to help their audience achieve a personalized design look in every room of their home with the HGTV x The Home Depot Program for HGTV’s social platforms. The ov…
It Chapter Two - "The Challenge Joins The Loser's Club"
With the release of It Chapter 2, Warner Bros sought a promotional partner to eventize the film and reinvigorate interest in a property that strongly resonates with the cultural zeitgeist.  While our cam…
JBL X Sounds Of The City
JBL is an innovative technology brand dedicated to enriching experiences with epic sound.  JBL has been synonymous with award winning sound for more than 70 years as the preferred choice for audio profes…
John Hancock Face the Future x theSkimm
Our partnership with theSkimm aimed to increase awareness and consideration of John Hancock to theSkimm’s active and loyal readers. When millennial women hear “John Hancock,” the first thing they think o…
Kings of Beer
Budweiser remains the King of Beers globally, but in the US it’s a different story. Sales are in decline as consumers drink less beer and switch to craft brews that they associate more closely with ‘qual…
Lessons of Auschwitz: VR tribute by school students
The Holocaust. One of the most inhumane events in history in which approximately 6 million Jews were deliberately and systematically exterminated during World War II by the nazis. The Auschwitz concentra…
MENstruation: Imagining a World Where All People Have Periods
Thinx has a history of stigma-smashing ad campaigns—from our first campaign in the New York City subway to our ads featuring trans folks—and we’re proud to say we’re never going to back down from bringin…
McDonald's Breakfast
McDonald’s came to Viacom to help drive in-store McDonald’s breakfast purchases during key breakfast windows and wake up breakfast.
My Life as an NPC
When you have to communicate on an adventure game like Assassin’s Creed Odyssey, you often emphasize on the hero, the villain or the amazing landscape you will explore. But when you have done that for mo…
Netflix 'ships YouTube
We have been tasked with creating content that taps into YouTube themes and behaviors in order for Netflix to gain views and grow subscribers.  YouTube is a vitally important platform for Netflix – since…
OMKalen: Kalen Allen’s New Song Will 'Take You There' presented by Qantas
Building off the success of Kalen Allen’s adventure to Melbourne last year, ELLEN partnered with Qantas and Visit Victoria for the second-year-in-a-row to further drive awareness for the Qantas experienc…
Pringles Not, Not Worth Getting Upset Over
Coming off the heels of Clusterfest 2019 and Pringles’ partnership with Comedy Central’s Up Next showcase of fresh faces and rising stars, we took our relationship with the brand even further and had fou…
Share the Road - Continental
As Ironman's main sponsor it was important for Continental to focus on the goal towards zero traffic accidents. We wanted to create a movement through SoMe that would urge road users etc. to include empa…
Shine in your own way
Bradesco has always had inclusion and diversity in its DNA. Since its foundation, the bank has accepted all people, regardless of origin, social class, religion or skin color. The decision to be an open …
SpongeBob x Nickelodeon Matrix
Spotify How It's Made: Anchor
You can't revolutionize the way humanity listens to music without a little help from the world's most talented tech professionals. So when Spotify wanted to attract highly-qualified candidates to join th…
Stay In Your Element
Element Hotels, a Marriott International brand, set out to raise awareness of the fully equipped in-room kitchens offered in its hotels globally and reinforce the brand's positioning as a longer stay hos…
TD Thanks You - Small Business, BIG Hearts
The primary objective for this campaign was to drive brand affinity for TD across N. America (US & Canada). This was done using online / social channels to drive video views as well as our retail network…
The Bitter Bond
Born Free are a charity dedicated to ensuring animals are born free and stay wild. They came to us with a problem: it’s not widely known that most lions in South Africa aren’t born free, they’re raised i…
The Caring Tree
Dole Packaged Foods, Spark Foundry and Upworthy partnered with Glass Entertainment Group to tell the story of three families who are gearing up for the first day of school. With a new school year brings …
The Chi + B/R Kicks Sneaker Shock Video
To build excitement around the return of The Chi for Season 2, SHOWTIME collaborated with popular sports and culture site, Bleacher Report on a Chi-themed takeover of their Sneaker Shock franchise. Thoug…
The Taste Test Drive by Nicorette
In a world where vapes/ecigs have blurred the lines between quitting and switching, and essentially made smoking cool again, how does a brand with a 23-year heritage of helping smokers to quit ignite con…
Trademark Collection by Wyndham Embracing Character
About Trademark Collection by Wyndham Launched in 2017, Trademark Collection is a soft-branded network of upper midscale, independent hotels in urban and resort locations across the U.S., Canada, EMEA…
United Stories
From New York City’s glamour to the awe-inspiring beauty of the National Parks, the USA should be an easy sell to tourists. But to millions of travelers planning their next getaway, America appeared clos…
Vida Loteria
In Season Two of the STARZ Original series “Vida” for those who grew up playing Lotería, the card game often described as Mexican bingo, episode 203 brought back memories of childhood and family as Lyn i…
Waiting with Huell
Following a five-year hiatus from AMC's popular Breaking Bad series and in an effort to excite fans for the premiere of El Camino: A Breaking Bad Movie on Netflix, Chemistry created “Waiting with Huell.”
WestJet Christmas Miracle: To give or receive
For the past eight years, WestJet has been surprising and delighting its guests throughout the holiday season and delivering a Christmas video that spreads the holiday spirit. This year we wanted to posi…
Wingate by Wyndham #ByDayByNight
Situational Analysis: Moving fast for business or enjoying time away before their world ramps up again, Wingate by Wyndham hotels strive to support guests’ need for balancing work, life and everything…

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, and the rest of the social web.

the final deadline FOR voting and entering in the 12th annual shorty awards WAS on thursday, FEB 20TH.