Who lives in a pineapple under the sea? EVERYONE from Nickelodeon! Using the ultimate mashup of SpongeBob characters and the classic Nickelodeon library, this piece combines everyone’s favorite childhood pals in an image that’s bursting with imagination.
Our goal was to engage a multi-generational audience, bringing together a community with content that spans numerous fandoms from various, iconic shows.
The nostalgic Nickelodeon community came together and rallied around the piece with pure excitement, reaching 1.9 million fans and generating 259K engagements – making it the 3rd best performing SpongeBob Instagram of all time.
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