5th Annual Shorty Social Good Awards Categories

Entries are now closed. Finalists will be announced in mid-October!

From the 12th Annual Shorty Awards

SpongeBob x Nickelodeon Matrix

Entered in Branded Content

About this entry

Who lives in a pineapple under the sea? EVERYONE from Nickelodeon! Using the ultimate mashup of SpongeBob characters and the classic Nickelodeon library, this piece combines everyone’s favorite childhood pals in an image that’s bursting with imagination.

Why does this entry deserve to win?

Our goal was to engage a multi-generational audience, bringing together a community with content that spans numerous fandoms from various, iconic shows.


The nostalgic Nickelodeon community came together and rallied around the piece with pure excitement, reaching 1.9 million fans and generating 259K engagements – making it the 3rd best performing SpongeBob Instagram of all time.


Produced by

Tim Prendergast, Jonathan Zelenak, Stef Shank, Eyenit (Nena) Lopez


Entry Credits

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, Snapchat, and the rest of the social web.

finalists for the 5th annual shorty social good awards will be announced in mid-october!