For many, Honey Baked Ham is a must-have for Christmas and Easter. In recent years, though, the new trendy holiday of Friendsgiving has become a favorite among millennials. Across the country, Friendsgiving celebrations happen in apartments, dorms and on mismatched furniture nationwide. The Honey Baked Ham Company, an iconic holiday brand, sought to reach a new, younger audience and cement their status as holiday experts.
There are carols for Christmas and hymns for Easter, but what do you listen to at Friendsgiving? Honey Baked Ham helped consumers to not only set the table, but to set the mood at their parties with the first ever Friendsgiving album. “A Very Special Friendsgiving,” performed by John Paul Jones and The HoneyBaked Jam Band, contained three songs: All Gravy, Tryptophan, and Thanks for Coming.
What do Kendrick Lamar, Madonna, Taylor Swift and HoneyBaked have in common? Album leaks. Before HoneyBaked could release their Friendsgiving album, some internet sleuths were able to find it on Soundcloud, and shared the tracks on Reddit. 2 threads, 160 upvotes, and 57 comments later, the album was released to the rest of the world.
A Very Special Friendsgiving was streamed over 20,000 times on Soundcloud, and gained 610,864,872 media and social impressions as of November 2019.
