12th Annual Shorty Awards Categories


The final deadline to vote for your favorite nominee or to enter your brand or organization was on Thursday, February 20th, 2020.

Influencers

Honoring the most notable and viral influencers and creators from 2020. See below for official categories.

Brands & Organizations

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

Spotify How It's Made: Anchor

Entered in Branded Content

Objective

You can't revolutionize the way humanity listens to music without a little help from the world's most talented tech professionals. So when Spotify wanted to attract highly-qualified candidates to join their team and celebrate the internal culture of working at one of the hottest companies in tech, they needed a content series that showed off their vast array of departments and the professionals that made them unique.

Strategy

That’s where How It’s Made came in. This series took fans, employees, and future hires behind the scenes at Spotify and gave them an inside look at how things come to life - showing off both the tech and the talent. The most popular video within the series was the introduction to the newest up-and-coming Spotify podcast feature - Anchor. 

The video took on a podcast-first approach by combining still photography with VO from the employees that actually created the product and hand-crafted animations and transitions combined with on-screen text.

Results

The Anchor video made a splash across social with over 50K views and 122K impressions in under 24 hours. The video's craft and execution was praised by fans and many were intrigued by the way Spotify was approaching the podcast platform.

Media

Video for Spotify How It's Made: Anchor

Produced by

hi5.agency, Spotify

Links

Entry Credits

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, and the rest of the social web.

the final deadline FOR voting and entering in the 12th annual shorty awards WAS on thursday, FEB 20TH.