Coming off the heels of Clusterfest 2019 and Pringles’ partnership with Comedy Central’s Up Next showcase of fresh faces and rising stars, we took our relationship with the brand even further and had four of the featured talents duke it out on a brand-new debate show “Not, Not Worth Getting Upset Over,” a format inspired by the Pringles Wavy conundrum: Are Pringles Wavy still Pringles? They’re not, not Pringles.
Shot on a highly stylized, 90’s-inspired daytime talk show set covered in faux-foliage, we gathered Up Next comedians Luke Mones, Kaleb Stewart, Molly Kearney, and Esteban Touma in a mostly civilized round table discussion to initiate the debate over whether Pringles Wavy are actually Pringles, and use that conversation to springboard into other very “controversial” topics. Showcasing their very different (but all hilarious) personality types, the cast really performed as a balanced ensemble, and delivered four episodes rolling out over a couple of weeks to give viewers more of their trivially unserious battle of opinions covering:
Wine: It’s not, not juice
Emotional Cheating: It’s not, not cheating
Coffee Dates: They’re not, not dates
The original multiplatform video series lived on-air, on Comedy Central’s YouTube channel and specially formatted for CC’s Instagram stories, ”Not, Not Worth Getting Upset Over” capped off a truly 360 campaign that tied in experiential, linear, digital, and social programming all while inspiring viewers to engage in the debates themselves and weigh in on whether Pringles Wavy are not, not Pringles. The jury is still out.
