12th Annual Shorty Awards Categories


The final deadline to vote for your favorite nominee or to enter your brand or organization was on Thursday, February 20th, 2020.

Influencers

Honoring the most notable and viral influencers and creators from 2020. See below for official categories.

Brands & Organizations

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

Twin My Heart

Entered in Long Form Video

Objective

We combined our audience's favorite things- dating, competition, and the Merrell Twins to create Twin My Heart. The Merrell Twins are notoriously discreet about their love lives and this show gives their audience an inside look as Vanessa, with the help of her twin Veronica, looks for a boyfriend.

Strategy

We picked two top tier talent that are very relatable, but rarely talk about their dating life.  Through this we were able to create a dating competition show that allowed other top tier talent to make appearances throughout the series. We featured the Merrell Twin’s “ships” to further push the episode engagements. Another strategy was making each episode longer in length to best optimize YouTube’s algorithm. We also incorporated their dad to break the wall down and make the show even more relatable to their audience.

Results

Twin My Heart had an average length of 32 minutes per episode. In the six episodes of Twin My Heart it gained 11.4M views, 158M minutes watched, and an average of 1.1M views in the first 3 days. The first episode received 50 million impressions from “suggested videos,” which helped YouTube find it’s audience. 

Media

Produced by

Awesomeness

Link

Entry Credits

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, and the rest of the social web.

the 12th annual shorty awards will take place on may 3rd.