WINNERS WILL BE ANNOUNCED AT THE DIGITAL CEREMONY ON MAY 3RD! SUBSCRIBE TO WATCH!

12th Annual Shorty Awards Categories


The final deadline to vote for your favorite nominee or to enter your brand or organization was on Thursday, February 20th, 2020.

Influencers

Honoring the most notable and viral influencers and creators from 2020. See below for official categories.

Brands & Organizations

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

Life At The Ridge: Outlander Atmospheric Rooms

Entered in Long Form Video

Objective

For Season Five of Outlander we wanted to give our dedicated fan base a new way to experience the show's universe, irrespective of specific favorite characters or plots. But how to provide a unique entry into a world centuries in the past while making it relevant to their lives today?

Strategy

By highlighting a number of quintessentially Outlander locations with dynamic auditory ambiance, our fans are able to stream custom soundscapes that make any day a day spent at Fraser's Ridge. These pieces were crafted to be highly rewatchable to pair with chores, studying, moments of focus, or relaxation.

Results

The fan sentiment to this series of videos was overwhelmingly positive, even though the content featured no talent nor relevant plot points and was exponentially longer than most high performing content across platform. Fans continue to offer comments stating when they like to incorporate these into their daily lives, appreciating the added value of these intricately crafted audio experiences. 

Media

Produced by

STARZ

Links

Entry Credits

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, and the rest of the social web.

the 12th annual shorty awards will take place on may 3rd.