12th Annual Shorty Awards Categories


The final deadline to vote for your favorite nominee or to enter your brand or organization was on Thursday, February 20th, 2020.

Influencers

Honoring the most notable and viral influencers and creators from 2020. See below for official categories.

Brands & Organizations

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

Lucifer Recap Teaser

Entered in Long Form Video

Objective

Now that Lucifer was making his grand entrance onto Netflix, we wanted to remind fans of some of the great moments from past seasons to make the series accessible to brand new little devils looking for their next binge. And who better to walk through the past three seasons of Lucifer... than Lucifer himself?

Strategy

In three minutes, the devil himself pours a drink and takes you through the past 57 episodes, highlighting each character’s personality, their history in LA, relationship drama, family drama, and finally ends with his current predicament - all without revealing too much of the forbidden fruit.

Results

Our little devil of a trailer was a hit with Lucifans, accumulating over 6.8M views and over 530K engagements. The trailer was so well received by fans that it was added to the Netflix service as the official recap asset that now plays before Season 4’s first episode.

Media

Video for Lucifer Recap Teaser

Produced by

hi5.agency, Netflix

Links

Entry Credits

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, and the rest of the social web.

the 12th annual shorty awards will take place on may 3rd.