WINNERS WILL BE ANNOUNCED AT THE DIGITAL CEREMONY ON MAY 3RD! SUBSCRIBE TO WATCH!

12th Annual Shorty Awards Categories


The final deadline to vote for your favorite nominee or to enter your brand or organization was on Thursday, February 20th, 2020.

Influencers

Honoring the most notable and viral influencers and creators from 2020. See below for official categories.

Brands & Organizations

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

NURSES4NYC-Heal The City, Build A Career

Finalist in Long Form Video

Objective

At NYC Health + Hospitals, more than 8,000 dedicated nurses provide care in public hospitals, neighborhood health centers, nursing homes and the city's jails. Our goal was to showcase the compassion and grit of NYC's public health system nurses and boost recruitment to expand the nursing force in high-need areas of ambulatory care, emergency rooms and home care.

 Several factors shaped our decision to create a high profile nursing recruitment campaign. 

With knowledge of recruitment needs and awareness of the strong presence of nurses on social media, NYC Health + Hospitals Communications & Marketing team created and launched NURSES4NYC, a multi-platform recruitment campaign to attract nurses and showcase their unique role in the public health system. 

Goals

Strategy

Video Strategy: A Day in the Life of an NYC Nurse

To showcase the dedication of public hospital nurses and their work on the front lines of health in New York City's toughest communities, NYC Health + Hospitals partnered with the Bronx Documentary Center to produce three mini-documentary style videos focused on three different nurses.

The nurses included:

Videographer Giacomo Francia spent several days with each nurse on the job and in their homes for a complete video portrait. Videos were posted on YouTube, Twitter, Facebook, Instagram and also utilized on the health system's intranet and internal communication platforms. 

The NURSES4NYC Campaign and the videos were launched in the first week of May 2019, during National Nurses Week when nurses are prominently featured in press and social media.

Results

Our social media campaign for May 2019 achieved these results:

Video Views

2.3K Twitter views

4.0K Facebook views

2.4K YouTube Views

8.7K Total Views

Since the campaign launched, our health system received nearly 600 resumes submitted through the NURSES4NYC website.

By October, NYC Health + Hospitals reported hiring 655 nurse staff including 426 registered nurses and 229 nursing support. By end of 2019, the health system hired more than 1,100 new nurses, ensuring high quality care to the people of New York City.

Media

Video for NURSES4NYC-Heal The City, Build A Career

Produced by

NYC Health+Hospitals

Links

Entry Credits

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, and the rest of the social web.

the 12th annual shorty awards will take place on may 3rd.