The objective of this series was to introduce people to environmental concepts through the lens of zero waste in a fun and relatable way. Zero waste means trying to send as little as possible to landfill, and in the series Joyce and Auri do everyday and novel tasks with the goal of trying to make as little trash as possible. The concept of sustainability has traditionally been communicated through a very homogenous perspective that is often geared toward the privileged and wealthy. The goal of this series was to challenge the idea that sustainability is for the privileged and has to be expensive.
This work was unique because it is tackling issues of environmental justice, climate change, and food inequality in a fun and humorous way, which are topics that traditionally have been approached from a more serious tone. Topics like environmental stewardship and climate change are often conveyed in scientific language that leaves viewers disconnected and feeling like they personally cannot make a difference, this series focused on things that people are experiencing in their everyday life and how one person can make a difference in taking care of our one home, the earth.
We got an overwhelming response from the audience that people enjoyed the series and that it made them think about their relationship to the planet and consider how they could live in more harmony with their environment. We got many personal emails and DMs saying that people were inspired to reduce their waste or go zero waste, and that they liked that we factored in cost into the challenges we did and were trying to be frugal as well as zero waste, which made the content more approachable.
