12th Annual Shorty Awards Categories


The final deadline to vote for your favorite nominee or to enter your brand or organization was on Thursday, February 20th, 2020.

Influencers

Honoring the most notable and viral influencers and creators from 2020. See below for official categories.

Brands & Organizations

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

BuzzFeed's "I Tried To Get Fast Food With Zero Trash"

Entered in Long Form Video

Objective

The objective of this series was to introduce people to environmental concepts through the lens of zero waste in a fun and relatable way. Zero waste means trying to send as little as possible to landfill, and in the series Joyce and Auri do everyday and novel tasks with the goal of trying to make as little trash as possible. The concept of sustainability has traditionally been communicated through a very homogenous perspective that is often geared toward the privileged and wealthy. The goal of this series was to challenge the idea that sustainability is for the privileged and has to be expensive.

Strategy

This work was unique because it is tackling issues of environmental justice, climate change, and food inequality in a fun and humorous way, which are topics that traditionally have been approached from a more serious tone. Topics like environmental stewardship and climate change are often conveyed in scientific language that leaves viewers disconnected and feeling like they personally cannot make a difference, this series focused on things that people are experiencing in their everyday life and how one person can make a difference in taking care of our one home, the earth.

Results

We got an overwhelming response from the audience that people enjoyed the series and that it made them think about their relationship to the planet and consider how they could live in more harmony with their environment. We got many personal emails and DMs saying that people were inspired to reduce their waste or go zero waste, and that they liked that we factored in cost into the challenges we did and were trying to be frugal as well as zero waste, which made the content more approachable.

Media

Video for BuzzFeed's "I Tried To Get Fast Food With Zero Trash"

Produced by

BuzzFeed

Link

Entry Credits

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, and the rest of the social web.

the 12th annual shorty awards will take place on may 3rd.