For the inaugural season of FEMPIRE, ELLEN partnered with Lorissa’s Kitchen and Ayesha Curry to leverage Ayesha’s business savvy and wisdom to assist female entrepreneurs of all ages and stages to take their ‘Fempire’ to the next level.
Over the course of the six-episode digital-first series, viewers were introduced to a variety of on-the-go busy women who were working on a range of business ventures. Fempire hosted by none other than Ayesha Curry, a mom boss herself, created a synergistic editorial environment for Lorissa’s Kitchen to align with and build awareness as the go-to snack for on-the-go moms.
Lorissa’s Kitchen brand integrations were seamlessly incorporated throughout the episodes via talking points delivered by influencer and mom boss, Ayesha Curry. The creative was further strengthened by incorporating another mom boss, CEO of Lorissa’s Kitchen, Lorissa Link – a first for ELLEN.
We worked in tandem with our Emmy Award-Winning writers and producers to align Lorissa’s Kitchen with our highly-anticipated debut season of FEMPIRE.
FEMPIRE featuring Ayesha Curry, delighted viewers and created a community for female entrepreneurs overall to talk about the ups and downs of being a business owner. Ayesha was able to gift the entrepreneurs with resourceful opportunities, such as the chance to appear on QVC, being featured at NYC’s annual Toy Fair, and skilled mentors (including Lorissa herself!) in their respective industries.
And the fans were inspired! Comments ranged from “Power to all the women who are trying to start businesses!" To “Young women need great mentors. Their peers usually know very little about developing life skills”
FEMPIRE created an synergistic editorial environment for Lorissa’s Kitchen to extend its campaign messaging and position the product as the snack solution for busy moms on-the-go.
With 22MM+ cross-platform views, 94MM+ impressions and 2MM+ engagements to date, the first season of FEMPIRE over-delivered across the board for Lorissa’s Kitchen.
In the last 90 days, the Lorissa’s Kitchen campaign was the #1 most viewed campaign on Instagram and #2 most viewed campaign on Facebook out of all branded video campaigns between Food Sponsors and Entertainment Partners in the US.
All Fempire clips received over 99% positive reactions on Facebook (like, love, haha, and wow vs. sad and angry)
Fempire clips received an average of 97% positive reactions on YouTube (likes vs. dislikes)