12th Annual Shorty Awards Categories


The final deadline to vote for your favorite nominee or to enter your brand or organization was on Thursday, February 20th, 2020.

Influencers

Honoring the most notable and viral influencers and creators from 2020. See below for official categories.

Brands & Organizations

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

Lucasfilm & FIRST: Galactic Builders Powered by Star Wars: Force for Change

Entered in Branded Series

Objective

In 2019, through the Star Wars: Force for Change philanthropic initiative, Lucasfilm and parent company The Walt Disney Company teamed-up with FIRST to provide inspiration and opportunity to the next generation of heroes, innovators, and storytellers, and equip youth with the skills they’ll need to create the futures they imagine. The Walt Disney Company and Lucasfilm provided FIRST with more than $2 million in grant funding to boost accessibility to FIRST programs in underserved and underrepresented communities, help start new teams in the U.S. and in international markets, and bolster diversity within the STEM talent pipeline. With this support, FIRST will increase access to its program by 15% internationally, reaching 658,000 youth worldwide.

The collaboration has two goals: Increasing access and awareness of FIRST programs globally, particularly for underrepresented communities and youth, and leveraging Star Wars to excite and engage new audiences around the power of technological innovation and creativity to improve society.

Strategy

To raise awareness of FIRST and the power of technology within Star Wars, in September 2019 Star Wars: Force for Change and FIRST released Galactic Builders powered by Star Wars: Force for Change. This 4-part digital series that was developed to highlight how Lucasfilm, Industrial Light & Magic, and Walt Disney Imagineering use robotics and engineering to bring Star Wars stories and experiences to life, hosted and interviewed by students from FIRST.

The series was intended to drive global awareness for STEM and FIRST and inspire audiences to join the global STEM phenomenon and empower future innovators.

To highlight the connections between robotics and Star Wars, Lucasfilm sourced engineers and designers within the company to explore how technology and robotics are used to create Star Wars products, droids, theme parks, and visual effects in films. 

FIRST students went behind-the-scenes at Hasbro, Lucasfilm, Star Wars: Galaxy’s Edge, and Industrial Light and Magic, and discovered parallels between their own robotics experience in FIRST to the many creators who bring Star Wars droids and storytelling to life.

The 4-part series was distributed on StarWarsKids.com, Star Wars Kids YouTube, the main Star Wars social channels, including Twitter, Facebook, and Instagram, as well as FIRST digital channels and direct distribution to FIRST teams around the world.

Results

The Galactic Builders series garnered 893,757 views and 146,109 engagements as of December 12, 2019, across the Star Wars channels, which has not only helped spread awareness for STEM and STEAM, but has helped FIRST reach new audiences, including new student participants, mentors, and volunteers.

In addition, the series received 29 press hits and was shared internally within the Lucasfilm and Disney companies through employee newsletters and digital screens around campus. This demonstrated the great synergies within the company and departments including, licensing, enterprise social responsibility, Disney Parks, Experiences, and Products, and many more.

Galactic Builders created conversation around the engineering and technologies behind Star Wars and provided new inspiration to youth around the world, demonstrating how engineering and technology is used in the entertainment industry and inspiring students to explore careers they never knew existed.

Media

Video for Lucasfilm & FIRST: Galactic Builders Powered by Star Wars: Force for Change

Produced by

Lucasfilm Ltd.

Links

Entry Credits

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, and the rest of the social web.

the final deadline FOR voting and entering in the 12th annual shorty awards WAS on thursday, FEB 20TH.