12th Annual Shorty Awards Categories


The final deadline to vote for your favorite nominee or to enter your brand or organization was on Thursday, February 20th, 2020.

Influencers

Honoring the most notable and viral influencers and creators from 2020. See below for official categories.

Brands & Organizations

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

Moment Series

Entered in Branded Series

Objective

The goal of the campaign was to inspire millions of people across the United States to join the Inclusion Revolution by showing what happens when people experience their life-changing Special Olympics “Moment.” In addition, we sought to help educate the public that Special Olympics includes education programs across the United States that are sparking off the Inclusion Revolution. Currently, only 42% of the public are aware of these programs.

 

Strategy

“The Moment” is a 10-month Always On campaign for Special Olympics Unified Champion Schools, consisting of powerful and thought-provoking Documentary Films, Social Cutdowns, Photography, Gifs and Cinemagraphs. This series created an infinite future of moments for the social media sphere, and turned into a national content initiative, where viewers sent in their own “moment” to Special Olympics.

 

Results

In total, the Moment Series has had 1,169,668 video views views, reached 2,428,335 people, and had 22,556 engagements.

Media

Video for Moment Series

Produced by

Clickon Media, Special Olympics

Entry Credits

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, and the rest of the social web.

the final deadline FOR voting and entering in the 12th annual shorty awards WAS on thursday, FEB 20TH.