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13th Annual Shorty Awards Categories

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media and digital channels, campaigns, websites and applications.

Around the World in 80 Plates with Leslie Durso

Entered in Branded Series, Non-Profit

Objective

The mission and vision of FARE Creative Services is to provide the loudest and stickiest magnet content  to grab the maximal market share of Food Allergy (and more broadly food safety / health) consumers across all channels and mediums. 

The primary focus is bringing in a fresh audience - those who suffer from food allergies, but more broadly, those that are impacted by food allergies and food sesitivites- and almost imperceptibly convert them from onlookers to “Friends of FARE”.


 

Strategy

The methodology is threefold: engage the heart through human connection, engage the brain through curated expertise, and engage the demographics by triggering mirror neurons (ie: talent that looks and sounds like our diverse audience.) 

Our content pillars are both super-premium content you might find on Gold Standard Streaming services, and light-lift UGC content you will find across social media. We aim to capture our audience where they are in all phases of life, from Gen-Z’s TikTok, Millennial Moms’ Instagram and Facebook, and everyone’s YouTube. 

The goal broadly is to make food allergy famous with targeted content focused on the 85 million Americans impacted by Food Allergies. 

DRIVE RESULTS

Maximize and optimize ROI with the best messaging, content, themes, talent and timing.

 

Results

214,270 views across all videos on IG, FB, and YT
3715 clicks
220 reactions
369,158 impressions
18 comments
51 shares
95.5 hours watched 

Media

Video for Around the World in 80 Plates with Leslie Durso

Produced by

Food Allergy Research & Education (FARE)

Link

Entry Credits

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, Snapchat, and the rest of the social web.

winners will be announced in may. follow us to be notified!