13th Annual Shorty Awards Categories

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media and digital channels, campaigns, websites and applications.

Best in Non-Profit

This award honors the most effective and creative use of social media or digital by a non-profit. For non-profit pricing, please email [email protected]

See previous winners and honorees here.

Finalists

finalist
PBS KIDS Talk About: Race & Racism
“PBS KIDS Talk About: Race & Racism” features real kids and their parents talking about race and racial justice-related topics in an age-appropriate way -- such as noticing differences in race, understanding what racism can look like, and embracing the role we all have to play in standing up for ourselves and each other -- offering ideas to build …
finalist
#911day At Home - Millions Virtually Volunteered During COVID-19
9/11 Day Foundation spent the last 19 years turning this solemn day of remembrance into a day for doing good. Today, 9/11 Day is the country’s official Day of Service—but this year, they had to lead a “day of service” during a global pandemic. To get people to volunteer, while staying safe at home.  Our goal was to change the conversation aroun…
finalist
Global Pride Crossing
The Parade Must Go On(line) Pride Month (June) – a celebration of equality, dignity and acceptance – had lost its biggest stage and moment of the year due to the global Covid-19 pandemic. Hundreds of IRL celebrations were cancelled, and millions of LGBTQI+ people lost their most cherished opportunity to come together and celebrate whoever they …
finalist
#StopHateForProfit
"Stop Hate For Profit" had a simple goal: send a message that Facebook must stop valuing profits over racism, antisemitism and all forms of hate. The campaign was a response to Facebook’s long history of allowing racist, violent, antisemitic, and verifiably false content to run rampant on its platform. Joining with our coalition partners Color of …
finalist
Brianna x Starlight Children's Foundation - All Female Gamer Livestream
On September 1st, 2020, the Starlight Children's Foundation kicked off their second annual "Stream For Starlight" campaign to raise funds and awareness for their work -- delivering happiness to seriously ill children and their families. The month-long virtual campaign saw businesses, influencers, gamers, and individuals across the globe stream con…
finalist
Spreading a Message of Hope for Problem Gamblers During Unprecedented Times
The Council on Compulsive Gambling of New Jersey (CCGNJ) is a NJ-based nonprofit organization best known for and often referred to as its 24/7, confidential helpline, 800-GAMBLER. That number appears on casino billboards and scratch-off cards statewide, providing a lifeline for problem gamblers and their loved ones. Despite their already strong pr…

Nominees

Around the World in 80 Plates with Leslie Durso
The mission and vision of FARE Creative Services is to provide the loudest and stickiest magnet content  to grab the maximal market share of Food Allergy (and more broadly food safety / health) consumers across all channels and mediums.  The primary focus is bringing in a fresh audience - those who suffer from food allergies, but more broadly, those that…
Building a Healthier World with American Lung Association
As the leading nonprofit for lung health, the American Lung Association had specific needs that a total website redesign had to reflect. Every aspect of the project - from page design to SEO to user experience - had to support its vision: a world free of lung disease. This meant accomplishing multiple milestones in the project: ● Constituent groups fr…
DoSomething.org Takes On 2020
We can all agree 2020 was a historic year that produced unprecedented challenges: a global pandemic, a reckoning with racial injustice, a presidential election, a massive recession, and more. As the largest organization exclusively for young people and social change, DoSomething activates members from every US area code and in 131 countries join our volunte…
Meet the Doctors Fighting Deadly Climate Change
  The Skoll Foundation wanted to bring its partnerships to life by sharing the stories of remarkable partners achieving meaningful large-scale change. In this moment where climate change is on course to be our most formidable existential threat, its grantee, Healthcare Without Harm (HCWH) is providing new perspectives and applying new solutions to it. …
Stand Up for Heroes 2020
New York’s most anticipated night of hope, healing and laughter, returned for its 14th annual celebration as a virtual event to honor our nation’s impacted veterans and their families, yesterday, Wednesday, November 18th. The event was streamed on ABC News Live, Facebook, HLN, TikTok, Twitch, and the American Forces Network. 
Teal Holidays with Heather
The mission and vision of FARE Creative Services is to provide the loudest and stickiest magnet content to grab the maximal market share of Food Allergy (and more broadly food safety / health) consumers across all channels and mediums.  The primary focus is bringing in a fresh audience - those who suffer from food allergies, but more broadly, those that …
That Takeout Show with Ali Khan
The mission and vision of FARE Creative Services is to provide the loudest and stickiest magnet content to grab the maximal market share of Food Allergy (and more broadly food safety / health) consumers across all channels and mediums.  The primary focus is bringing in a fresh audience - those who suffer from food allergies, but more broadly, those that …

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, Snapchat, and the rest of the social web.

winners will be announced in may. follow us to be notified!