CONGRATS FINALISTS! SEE THE LIST

13th Annual Shorty Awards Categories

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media and digital channels, campaigns, websites and applications.

DoSomething.org Takes On 2020

Entered in Non-Profit

Objective

We can all agree 2020 was a historic year that produced unprecedented challenges: a global pandemic, a reckoning with racial injustice, a presidential election, a massive recession, and more. As the largest organization exclusively for young people and social change, DoSomething activates members from every US area code and in 131 countries join our volunteer and civic action campaigns, which tackle a variety of cause areas. Last year, in our time of enormous need, DoSomething mobilized members to show up for their communities with compassion, action, and world-changing impact. Here’s a snapshot of some of our 2020 campaigns:

Strategy

Throughout COVID-19 until the election, we conducted weekly surveys to over 5,000 of our members (ages 13-25) to explore what matters to them most and how they’d like to make an impact on the problems facing the country in 2020. We pivoted our existing projects, added relevant tactics, and created entirely new campaigns based on these insightful and timely survey findings as the state of the country was rapidly evolving.

For each campaign, we created separate landing pages, included incentives such as scholarships and school volunteer credits, leveraged our vast SMS and email subscriber lists, and worked with stellar marketing, corporate, and cause expert partners to amplify our campaigns. Here’s how:

Results

As our campaigns aimed to attack some of the biggest challenges our country has ever seen, young people were ready and eager to take action and make a difference. Don’t believe us? The numbers speak for themselves:

Media

Produced by

DoSomething.org

Link

Entry Credits

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, Snapchat, and the rest of the social web.

winners will be announced in may. follow us to be notified!