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From the 13th Annual Shorty Awards Takes On 2020

Entered in Non-Profit

About this entry

We can all agree 2020 was a historic year that produced unprecedented challenges: a global pandemic, a reckoning with racial injustice, a presidential election, a massive recession, and more. As the largest organization exclusively for young people and social change, DoSomething activates members from every US area code and in 131 countries join our volunteer and civic action campaigns, which tackle a variety of cause areas. Last year, in our time of enormous need, DoSomething mobilized members to show up for their communities with compassion, action, and world-changing impact. Here’s a snapshot of some of our 2020 campaigns:

Why does this entry deserve to win?

Throughout COVID-19 until the election, we conducted weekly surveys to over 5,000 of our members (ages 13-25) to explore what matters to them most and how they’d like to make an impact on the problems facing the country in 2020. We pivoted our existing projects, added relevant tactics, and created entirely new campaigns based on these insightful and timely survey findings as the state of the country was rapidly evolving.

For each campaign, we created separate landing pages, included incentives such as scholarships and school volunteer credits, leveraged our vast SMS and email subscriber lists, and worked with stellar marketing, corporate, and cause expert partners to amplify our campaigns. Here’s how:


As our campaigns aimed to attack some of the biggest challenges our country has ever seen, young people were ready and eager to take action and make a difference. Don’t believe us? The numbers speak for themselves:


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