ENTER THE 2021 SHORTY IMPACT AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Social Campaigns

Community

Arts & Culture

Civic Engagement

Disability Awareness

Diversity, Equity & Inclusion

Gender Equality

Education & Community

Financial Literacy

Public Safety

Youth & Family

Environment

Conservation & Preservation

Sustainability & Renewable Energy

Social & Racial Justice

Animal Rights & Welfare

Humanitarian Aid & Developing Nations

Social Justice & Human Rights

Racial Justice

Veteran & Service Support

Health & Wellness

Fitness & Nutrition

Mental Health

Public Health

Reproductive Health

Grassroots

Grassroots Efforts

Self-Defined (Social Campaigns)

Self-Defined

Social Presence

Single-Platform

Clubhouse

Discord

Facebook

Instagram

LinkedIn

Pinterest

Reddit

Snapchat

TikTok

Triller

Tumblr

Twitch

Twitter

YouTube

Multi-Platform

Multi-Platform

Emerging Platform

Emerging Platform

Social Hit

Single Post or Activation (viral)

Clapback

Social Engagement

Community Management

Community Management

Engagement Tools

Access & Rewards

Call to Action

Chatbots

Contests

Gamification

Polls & Surveys

Integrated Experiences

Fundraising

Live Events

Shopping

Television

Real Time Response

Real Time Response

User Generated Content

User Generated Content

Self-Defined (Social Engagement)

Self-Defined

Social Partnerships

Brand Partnership

Celebrity Partnership

Entertainment Partnership

Influencer Partnership

Non-Profit Partnership

2021 SHORTY PHENOM AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Individuals

Account Management

Analytics

Animation

Art Direction

Brand Marketing

Campaign Management

Communications

Community Management

Copywriting

Creative Direction

Culture

Data Analysis

Design

Editing

Illustration

Partnership Management

Photography

Production

Project Management

Public Relations

Research

Sales

Strategy

Talent Management

Self-Defined

Team

Account Team

Analytics Team

Client Team

Communications Team

Community Team

Content Team

Creative Team

Culture Team

Design Team

Legal Team

Marketing Team

Partnership Team

PR Team

Production Team

Research Team

Sales Team

Social Media Team

Strategy Team

Video Team

Self-Defined

Leader

Account Team Leader

Analytics Team Leader

Client Team Leader

Communications Team Leader

Community Team Leader

Content Team Leader

Creative Team Leader

Culture Team Leader

Design Team Leader

Legal Team Leader

Marketing Team Leader

Partnership Team Leader

PR Team Leader

Production Team Leader

Research Team Leader

Sales Team Leader

Social Media Team Leader

Strategy Team Leader

Video Team Leader

Self-Defined

Voice

Clubhouse Voice

Discord Voice

Facebook Voice

Instagram Voice

LinkedIn Voice

Pinterest Voice

Reddit Voice

TikTok Voice

Triller Voice

Tumblr Voice

Twitter Voice

YouTube Voice

PBS KIDS Talk About: Race & Racism

Gold Distinction in Non-Profit

Objective

“PBS KIDS Talk About: Race & Racism” features real kids and their parents talking about race and racial justice-related topics in an age-appropriate way -- such as noticing differences in race, understanding what racism can look like, and embracing the role we all have to play in standing up for ourselves and each other -- offering ideas to build on as they continue these important conversations at home. The special is hosted by Amanda Gorman, the inaugural National Youth Poet Laureate, and includes content from PBS KIDS series DANIEL TIGER’S NEIGHBORHOOD, ARTHUR and XAVIER RIDDLE AND THE SECRET MUSEUM. 

As a lead up to the premiere on Oct. 9, 2020, we featured a social media takeover on the PBS KIDS Facebook, Twitter and Instagram social media platforms. This takeover included a daily quote from the kids and parents featured in the special, and conversation starters to help facilatie productive conversations about racism, racial equality, noticing differences and celebrating them, and standing up for yourself and others. The special premiered on the PBS KIDS Youtube channel at the same time it premiered on PBS broadcast channels across the country.

This special episode is an extension of the social-first series "PBS KIDS Talk About," and features many of the families our fans know and love. It continues the mission of modeling authentic and practical parent-child conversations that reflect PBS KIDS’ core values of kindness and curiosity, and covers social-emotional learning topics such as feelings and emotions, relationships and family, bravery and courage.

Strategy

The goal of "PBS KIDS Talk About: Race & Racism" was to spark family conversation while also giving parents the tools to have these discussions. The social media takeover on the PBS KIDS social platforms lasted two weeks. 

Leading up to the premiere, we posted quote cards featuring a kid or parent in our signature PBS KIDS animation style with quotes from the special that discussed noticing differences, defining racism, and how to stand up against racist actions. In the evenings, which is family together time, we posted engagement questions that started with “Ask your kids” or “Share a story with your kids….” The goal of these engagement questions and prompts was to help families spark similar conversations to those in the videos at home. 

During the premiere of the special,  we shared the PBS KIDS for Parents “Talking to Young Kids about Race and Racism: A Discussion Guide,” which featured age-appropriate terms and definitions, as well as questions for parents to ask their children after co-viewing the special.

Following the premire, from October 12-14 when people would watch the special on-demand, we posted one PBS KIDS for Parents article per day on the PBS KIDS social platforms. The articles included:

 

Media

Video for PBS KIDS Talk About: Race & Racism

Produced by

PBS KIDS

Links

Entry Credits