THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Special Project

Special Project
From the 13th Annual Shorty Awards

Teal Holidays with Heather

Entered in Branded Series, Non-Profit

Objectives

The mission and vision of FARE Creative Services is to provide the loudest and stickiest magnet content to grab the maximal market share of Food Allergy (and more broadly food safety / health) consumers across all channels and mediums. 

The primary focus is bringing in a fresh audience - those who suffer from food allergies, but more broadly, those that are impacted by food allergies and food sensitivities- and almost imperceptibly convert them from onlookers to “Friends of FARE”.

Strategy and Execution

The methodology is threefold: engage the heart through human connection, engage the brain through curated expertise, and engage the demographics by triggering mirror neurons (ie: talent that looks and sounds like our diverse audience.) 

Our content pillars are both super-premium content you might find on Gold Standard Streaming services, and light-lift UGC content you will find across social media. We aim to capture our audience where they are in all phases of life, from Gen-Z’s TikTok, Millennial Moms’ Instagram and Facebook, and everyone’s YouTube. 

The goal broadly is to make food allergy famous with targeted content focused on the 85 million Americans impacted by Food Allergies. 

DRIVE RESULTS

Maximize and optimize ROI with the best messaging, content, themes, talent and timing.

 

Results

The methodology is threefold: engage the heart through human connection, engage the brain through curated expertise, and engage the demographics by triggering mirror neurons (ie: talent that looks and sounds like our diverse audience.) 

Our content pillars are both super-premium content you might find on Gold Standard Streaming services, and light-lift UGC content you will find across social media. We aim to capture our audience where they are in all phases of life, from Gen-Z’s TikTok, Millennial Moms’ Instagram and Facebook, and everyone’s YouTube. 

The goal broadly is to make food allergy famous with targeted content focused on the 85 million Americans impacted by Food Allergies. 

DRIVE RESULTS

Maximize and optimize ROI with the best messaging, content, themes, talent and timing.

 

Media

Video for Teal Holidays with Heather

Entrant Company / Organization Name

Food Allergy Research and Education (FARE)

Link

Entry Credits