ENTER THE 2021 SHORTY IMPACT AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Social Campaigns

Community

Arts & Culture

Civic Engagement

Disability Awareness

Diversity, Equity & Inclusion

Gender Equality

Education & Community

Financial Literacy

Public Safety

Youth & Family

Environment

Conservation & Preservation

Sustainability & Renewable Energy

Social & Racial Justice

Animal Rights & Welfare

Humanitarian Aid & Developing Nations

Social Justice & Human Rights

Racial Justice

Veteran & Service Support

Health & Wellness

Fitness & Nutrition

Mental Health

Public Health

Reproductive Health

Grassroots

Grassroots Efforts

Self-Defined (Social Campaigns)

Self-Defined

Social Presence

Single-Platform

Clubhouse

Discord

Facebook

Instagram

LinkedIn

Pinterest

Reddit

Snapchat

TikTok

Triller

Tumblr

Twitch

Twitter

YouTube

Multi-Platform

Multi-Platform

Emerging Platform

Emerging Platform

Social Hit

Single Post or Activation (viral)

Clapback

Social Engagement

Community Management

Community Management

Engagement Tools

Access & Rewards

Call to Action

Chatbots

Contests

Gamification

Polls & Surveys

Integrated Experiences

Fundraising

Live Events

Shopping

Television

Real Time Response

Real Time Response

User Generated Content

User Generated Content

Self-Defined (Social Engagement)

Self-Defined

Social Partnerships

Brand Partnership

Celebrity Partnership

Entertainment Partnership

Influencer Partnership

Non-Profit Partnership

2021 SHORTY PHENOM AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Individuals

Account Management

Analytics

Animation

Art Direction

Brand Marketing

Campaign Management

Communications

Community Management

Copywriting

Creative Direction

Culture

Data Analysis

Design

Editing

Illustration

Partnership Management

Photography

Production

Project Management

Public Relations

Research

Sales

Strategy

Talent Management

Self-Defined

Team

Account Team

Analytics Team

Client Team

Communications Team

Community Team

Content Team

Creative Team

Culture Team

Design Team

Legal Team

Marketing Team

Partnership Team

PR Team

Production Team

Research Team

Sales Team

Social Media Team

Strategy Team

Video Team

Self-Defined

Leader

Account Team Leader

Analytics Team Leader

Client Team Leader

Communications Team Leader

Community Team Leader

Content Team Leader

Creative Team Leader

Culture Team Leader

Design Team Leader

Legal Team Leader

Marketing Team Leader

Partnership Team Leader

PR Team Leader

Production Team Leader

Research Team Leader

Sales Team Leader

Social Media Team Leader

Strategy Team Leader

Video Team Leader

Self-Defined

Voice

Clubhouse Voice

Discord Voice

Facebook Voice

Instagram Voice

LinkedIn Voice

Pinterest Voice

Reddit Voice

TikTok Voice

Triller Voice

Tumblr Voice

Twitter Voice

YouTube Voice

Stand Up for Heroes 2020

Entered in Digital Pivot, Global Campaign, Non-Profit, Multi-Platform Campaign, Online Event/Activation, Social Good Campaign, Long Form Video, Video

Objective

New York’s most anticipated night of hope, healing and laughter, returned for its 14th annual celebration as a virtual event to honor our nation’s impacted veterans and their families, yesterday, Wednesday, November 18th. The event was streamed on ABC News Live, Facebook, HLN, TikTok, Twitch, and the American Forces Network. 

Strategy

Viewers across the U.S. and around the world tuned into the special event hosted by Jon Stewart, featuring a star-studded line up of performances from Nate Bargatze, Ronny Chieng, Sheryl Crow, Mickey Guyton, Tiffany Haddish, Brad Paisley, Patti Scialfa, Iliza Shlesinger, and Bruce Springsteen, with special guests including Jeannie Gaffigan, Prince Harry, The Duke of Sussex, Brian Regan, Ray Romano, and more. Throughout the night, inspiring stories from our nation’s military were shared, alongside memorable performances from the biggest names in comedy and music. Video stories from veterans across the country provided viewers with a meaningful reminder of the real men and women impacted by the Bob Woodruff Foundation. Viewers also saw Bob Woodruff on the ground in Queens, NY and Houston, TX, alongside veteran volunteers who were stepping up for their neighbors in the wake of natural disasters and now, the COVID-19 pandemic.

Results

The event raised millions of dollars to support veterans and their families through the Bob Woodruff Foundation, and as the event continues to stream online, viewers are encouraged to still donate and support our service men and women during these trying times, through standup.bobwoodrufffoundation.org. The show premiere on November 18th was also streamed on the American Forces Network, which broadcast the special virtual celebration in 168 countries for service men and women deployed and living abroad. 

Media

Video for Stand Up for Heroes 2020

Produced by

Bob Woodruff Foundation

Links

Entry Credits