Best use of Video in Social Media - Shorty Awards

13th Annual Shorty Awards Categories

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media and digital channels, campaigns, websites and applications.

Best use of Video

This category honors the most creative and effective incorporation of video content in a social media or digital marketing campaign.

See previous winners and honorees here.

Finalists

K/DA - MORE ft. Madison Beer, (G)I-DLE, Lexie Liu, Jaira Burns, Seraphine (Official Music Video)

This year, Riot Games wanted to build upon the success of K/DA in 2018 and continue their journey as musicians, with a unique focus on creating an immersive and realistic experience for fans of not only League of Legends, but K/DA specifically. Fans of the group were affectionately labeled as BLADES ('I'm a goddess with a BLADE'), similar to how a…

HARIBO - Chewy Channel

HARIBO is the world's leading manufacturer of gummi products and the original inventor of the gummi bear. Well-known around the world, HARIBO has strategically grown quickly in the U.S. since 2015 but continues to be on a brand awareness journey. Chewy Channel set out to engage more consumers with the brand through something they already do – play…

When adidas Originals asked us to help them commemorate the 50th anniversary of the game-changing Superstar silhouette on social media, we knew we would be hard-pressed to find a new angle to the shoe. The Superstar is one of the most iconic and popular shoes in the world, and the celebrities that have helped it rise to this prominence are just as…

Symbio Wildlife Park - Meet our Family

With the Australian bushfires, floods, and then COVID-19 significantly impacting the Australian tourism industry throughout 2020, the main objective of our 'Meet our Family' campaign was to help mitigate the short- and long-term severity these disasters would have on our business and visitation. Our goal was to build authentic, meaningful, and,…

The What If show

At Underknown our mission is to entertain, inspire and educate young people, around the world, about science and the humanities. We discovered through data-science that there was a huge demand on social media for high-quality short-form content about science and humanity, yet there were few brands creating this content. We felt there was a content…

Trailblazing The Feed

The small SUV market is one of the hottest, most competitive areas in the automotive industry and Chevy needed to launch its new entry. The Chevy Trailblazer is a stylish, small SUV tailor-made to speak to a younger and more diverse demographic. To do this, Chevy offered the Trailblazer in two unique trims that appealed to two very different lifes…

Nominees

Are You Wearing Too Many Hats?

We All Know The Feeling There's a common phrase in entrepreneurship, small business, and life in general – it's wearing too many hats. It's a feeling of doing too much and being pulled in too many directions. And being a B2B software where our whole goal is to paint a clear, achievable picture of the path to delegating to-do's while growing your business…

David's Bridal and January Digital's Agile CTV Strategy Wins Over Bridal Amidst the Pandemic

With 70 years of experience dressing customers for all of life's special occasions, David's Bridal (DBI) is built on the idea that everyone deserves to have the attire and experience of their dreams regardless of style preference, shape, size, or budget. DBI is dedicated to helping each customer through intuitive online planning tools, knowledgeable stylist…

Disney+ Hotstar: Aarya x Mahabharata

For our new original series, Aarya, there was a lot of chatter around the leading actor, Sushmita Sen, and her big comeback into the world of entertainment. Leading up to the launch of the show, she was a big draw for us - something which we duly capitalised on during the first leg of our campaign, successfully inviting a big chunk of our audience. Post …

In The Know is a social-first video destination that aims to improve the lives of Gen Z by amplifying unheard voices. Our vision is to be the best cross-channel shopping platform for Gen Z that fully integrates commerce, culture, and content - creating an even bigger platform for their voices to impact the world. Our mission is to improve the lives of Gen Z…

It’s a Slam Dunk for “House of Bounce” by Jellysmack

Become the go-to destination for the biggest basketball fans on Facebook by posting the most compelling basketball-related video content.

Stand Up for Heroes 2020

New York’s most anticipated night of hope, healing and laughter, returned for its 14th annual celebration as a virtual event to honor our nation’s impacted veterans and their families, yesterday, Wednesday, November 18th. The event was streamed on ABC News Live, Facebook, HLN, TikTok, Twitch, and the American Forces Network.

The Umbrella Academy Season 2 Date Announce

After an already prolonged pre-launch period, we needed the perfect way to announce the date of season two of The Umbrella Academy. And we knew just who to call...

VH1's Love & Hip Hop: Atlanta S9: Stevie J & Eva Play Daddy Daughter Guessing Game

Inspired by the viral #GirlDad movement started by the late NBA all-star Kobe Bryant, this video aimed to showcase the softer more paternal side of one of Love & Hip Hop: Atlanta’s most polarizing figures, Stevie J. By removing the drama and chaos of the show, this package with his daughter Eva, a fan favorite, allowed the audience to see Stevie in a way he…

Your Worst Fears Confirmed: Will I Stay High Forever?

The goal of the Comedy Central social creative team’s Under the Influencer week featuring YouTuber Cherdleys was to utilize his various well-known characters, cast them in Comedy Central’s various recurring series, and use these videos to drive views, build brand affinity, and engage new audiences.

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, Snapchat, and the rest of the social web.

winners will be announced in may. follow us to be notified!