THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Brand Awareness Campaign NEW! Campaign by Diverse-Owned Businesses NEW! Global Campaign Integrated Campaign Launch Campaign NEW! Local Campaign Mobile Campaign Multi-Platform Campaign Rebrand Campaign NEW! Regional Campaign NEW! Social Good Campaign

Content and Media

Blog & Micro-blog Branded Content Branded Series Clapback Contest or Promotion Data Visualization Email NEW! Emojis Filter/Lens Hashtag Meme & GIFs NEW! Micro-site NEW! Native Advertising Single Post or Activation User-Generated Content Voice

Design

Animation Art Direction Brand Identity Brand Redesign Graphic Art Images Sound NEW! UX/UI Visual Effects

Industry

Auto Beauty Business to Business Consumer Brand Education Entertainment Family and Parenting Financial Services Fitness, Health, & Wellness Food & Beverage Gaming Government & Politics Hospitality Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Influencer & Celebrity Partnership

Emerging Platform Partnership Facebook Partnership Instagram Partnership Multi-Platform Partnership TikTok Partnership Twitter Patnership YouTube Partnership

Metaverse

Artificial Intelligence Extended Reality NEW! Immersive Interactive Content NEW! NFTs NEW!

Overall Presence

Facebook Presence Instagram Presence Instant Message Presence NEW! LinkedIn Presence Multi-Platform Presence Other Platform Presence NEW! TikTok Presence Twitter Presence YouTube Presence

Single Platform

Facebook Instagram LinkedIn Other Platform NEW! TikTok Twitter YouTube

Strategy & Engagement

Brand Partnership NEW! Call to Action Chatbots Community Management Creative Use of Technology Customer Service Earned Media NEW! Employee Engagement Event & Experiential NEW! Fundraising Gamification Globalization Humor Innovative Media Buying Strategy NEW! Insights & Trends Integration with Live Television LGBTQ Community Engagement Localization Micro-Influencer Strategy Multicultural Community Engagement Music & Dance On a Shoestring NEW! Organic Promotion Paid & Amplification Physical and Digital Convergence Public Service Announcement Real Time Response Search NEW! Shopping Storytelling Takeovers

Podcast

Art & Culture Podcast NEW! Branded Podcast Comedy Podcast NEW! News & Politics Podcast NEW! Other Podcast Genres NEW! Podcast Mini Series Science & Technology Podcast NEW! Sports & Health Podcast NEW! True Crime & Documentary Podcast NEW!

Video

360 Video Animal Video NEW! Comedy Video Dance Video NEW! Featurette or Behind The Scenes Video NEW! Instructional Video Live Event Coverage Live Video Long Form Video Medium-Length Video Product Feature Video NEW! Short Form Video Stories Unboxing Video NEW! Vertical Video Video Ad Video Series NEW!

From the 13th Annual Shorty Awards Best use of Video

This category honors the most creative and effective incorporation of video content in a social media or digital marketing campaign.

See previous winners and honorees here.

Winner

Video
winner
The What If show
At Underknown our mission is to entertain, inspire and educate young people, around the world, abou…

Finalists

Video
finalist
gold honor
audience honor
K/DA - MORE ft. Madison Beer, (G)I-DLE, Lexie Liu, Jaira Burns, Seraphine (Official Music Video)
This year, Riot Games wanted to build upon the success of K/DA in 2018 and continue their journey a…
Video
finalist
silver honor
HARIBO - Chewy Channel
HARIBO is the world's leading manufacturer of gummi products and the original inventor of the gummi…
Video
finalist
Gamechangers
When adidas Originals asked us to help them commemorate the 50th anniversary of the game-changing S…
Video
finalist
Symbio Wildlife Park - Meet our Family
With the Australian bushfires, floods, and then COVID-19 significantly impacting the Australian tou…
Video
finalist
Trailblazing The Feed
The small SUV market is one of the hottest, most competitive areas in the automotive industry and C…

Nominees

Video
Are You Wearing Too Many Hats?
We All Know The Feeling There's a common phrase in entrepreneurship, small business, and life in…
Video
David's Bridal and January Digital's Agile CTV Strategy Wins Over Bridal Amidst the Pandemic
With 70 years of experience dressing customers for all of life's special occasions, David's Bridal …
Video
Disney+ Hotstar: Aarya x Mahabharata
For our new original series, Aarya, there was a lot of chatter around the leading actor, Sushmita S…
Video
finalist
Gamechangers
When adidas Originals asked us to help them commemorate the 50th anniversary of the game-changing S…
Video
finalist
silver honor
HARIBO - Chewy Channel
HARIBO is the world's leading manufacturer of gummi products and the original inventor of the gummi…
Video
In The Know
In The Know is a social-first video destination that aims to improve the lives of Gen Z by amplifyi…
Video
It’s a Slam Dunk for “House of Bounce” by Jellysmack
Become the go-to destination for the biggest basketball fans on Facebook by posting the most compel…
Video
finalist
gold honor
audience honor
K/DA - MORE ft. Madison Beer, (G)I-DLE, Lexie Liu, Jaira Burns, Seraphine (Official Music Video)
This year, Riot Games wanted to build upon the success of K/DA in 2018 and continue their journey a…
Video
Stand Up for Heroes 2020
New York’s most anticipated night of hope, healing and laughter, returned for its 14th annual celeb…
Video
finalist
Symbio Wildlife Park - Meet our Family
With the Australian bushfires, floods, and then COVID-19 significantly impacting the Australian tou…
Video
The Umbrella Academy Season 2 Date Announce
After an already prolonged pre-launch period, we needed the perfect way to announce the date of sea…
Video
winner
The What If show
At Underknown our mission is to entertain, inspire and educate young people, around the world, abou…
Video
finalist
Trailblazing The Feed
The small SUV market is one of the hottest, most competitive areas in the automotive industry and C…
Video
VH1's Love & Hip Hop: Atlanta S9: Stevie J & Eva Play Daddy Daughter Guessing Game
Inspired by the viral #GirlDad movement started by the late NBA all-star Kobe Bryant, this video ai…
Video
Your Worst Fears Confirmed: Will I Stay High Forever?
The goal of the Comedy Central social creative team’s Under the Influencer week featuring YouTuber …