ENTER THE 2021 SHORTY IMPACT AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Social Campaigns

Community

Arts & Culture

Civic Engagement

Disability Awareness

Diversity, Equity & Inclusion

Gender Equality

Education & Community

Financial Literacy

Public Safety

Youth & Family

Environment

Conservation & Preservation

Sustainability & Renewable Energy

Social & Racial Justice

Animal Rights & Welfare

Humanitarian Aid & Developing Nations

Social Justice & Human Rights

Racial Justice

Veteran & Service Support

Health & Wellness

Fitness & Nutrition

Mental Health

Public Health

Reproductive Health

Grassroots

Grassroots Efforts

Self-Defined (Social Campaigns)

Self-Defined

Social Presence

Single-Platform

Clubhouse

Discord

Facebook

Instagram

LinkedIn

Pinterest

Reddit

Snapchat

TikTok

Triller

Tumblr

Twitch

Twitter

YouTube

Multi-Platform

Multi-Platform

Emerging Platform

Emerging Platform

Social Hit

Single Post or Activation (viral)

Clapback

Social Engagement

Community Management

Community Management

Engagement Tools

Access & Rewards

Call to Action

Chatbots

Contests

Gamification

Polls & Surveys

Integrated Experiences

Fundraising

Live Events

Shopping

Television

Real Time Response

Real Time Response

User Generated Content

User Generated Content

Self-Defined (Social Engagement)

Self-Defined

Social Partnerships

Brand Partnership

Celebrity Partnership

Entertainment Partnership

Influencer Partnership

Non-Profit Partnership

2021 SHORTY PHENOM AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Individuals

Account Management

Analytics

Animation

Art Direction

Brand Marketing

Campaign Management

Communications

Community Management

Copywriting

Creative Direction

Culture

Data Analysis

Design

Editing

Illustration

Partnership Management

Photography

Production

Project Management

Public Relations

Research

Sales

Strategy

Talent Management

Self-Defined

Team

Account Team

Analytics Team

Client Team

Communications Team

Community Team

Content Team

Creative Team

Culture Team

Design Team

Legal Team

Marketing Team

Partnership Team

PR Team

Production Team

Research Team

Sales Team

Social Media Team

Strategy Team

Video Team

Self-Defined

Leader

Account Team Leader

Analytics Team Leader

Client Team Leader

Communications Team Leader

Community Team Leader

Content Team Leader

Creative Team Leader

Culture Team Leader

Design Team Leader

Legal Team Leader

Marketing Team Leader

Partnership Team Leader

PR Team Leader

Production Team Leader

Research Team Leader

Sales Team Leader

Social Media Team Leader

Strategy Team Leader

Video Team Leader

Self-Defined

Voice

Clubhouse Voice

Discord Voice

Facebook Voice

Instagram Voice

LinkedIn Voice

Pinterest Voice

Reddit Voice

TikTok Voice

Triller Voice

Tumblr Voice

Twitter Voice

YouTube Voice

Best use of Video

This category honors the most creative and effective incorporation of video content in a social media or digital marketing campaign.

See previous winners and honorees here.

Winner

Video
winner
The What If show
At Underknown our mission is to entertain, inspire and educate young people, around the world, about science and the humanities. We discovered through data-science that there was a huge demand on social media for high-quality short-form content about science and humanity, yet there were few brands creating this content. We felt there was a content…

Finalists

Video
finalist
gold
audience
K/DA - MORE ft. Madison Beer, (G)I-DLE, Lexie Liu, Jaira Burns, Seraphine (Official Music Video)
This year, Riot Games wanted to build upon the success of K/DA in 2018 and continue their journey as musicians, with a unique focus on creating an immersive and realistic experience for fans of not only League of Legends, but K/DA specifically. Fans of the group were affectionately labeled as BLADES ('I'm a goddess with a BLADE'), similar to how a…
Video
finalist
silver
HARIBO - Chewy Channel
HARIBO is the world's leading manufacturer of gummi products and the original inventor of the gummi bear. Well-known around the world, HARIBO has strategically grown quickly in the U.S. since 2015 but continues to be on a brand awareness journey. Chewy Channel set out to engage more consumers with the brand through something they already do – play…
Video
finalist
Gamechangers
When adidas Originals asked us to help them commemorate the 50th anniversary of the game-changing Superstar silhouette on social media, we knew we would be hard-pressed to find a new angle to the shoe. The Superstar is one of the most iconic and popular shoes in the world, and the celebrities that have helped it rise to this prominence are just as…
Video
finalist
Symbio Wildlife Park - Meet our Family
With the Australian bushfires, floods, and then COVID-19 significantly impacting the Australian tourism industry throughout 2020, the main objective of our 'Meet our Family' campaign was to help mitigate the short- and long-term severity these disasters would have on our business and visitation. Our goal was to build authentic, meaningful, and,…
Video
finalist
Trailblazing The Feed
The small SUV market is one of the hottest, most competitive areas in the automotive industry and Chevy needed to launch its new entry. The Chevy Trailblazer is a stylish, small SUV tailor-made to speak to a younger and more diverse demographic. To do this, Chevy offered the Trailblazer in two unique trims that appealed to two very different lifes…

Nominees

Video
Are You Wearing Too Many Hats?
We All Know The Feeling There's a common phrase in entrepreneurship, small business, and life in general – it's wearing too many hats. It's a feeling of doing too much and being pulled in too many directions. And being a B2B software where our whole goal is to paint a clear, achievable picture of the path to delegating to-do's while growing your business…
Video
David's Bridal and January Digital's Agile CTV Strategy Wins Over Bridal Amidst the Pandemic
With 70 years of experience dressing customers for all of life's special occasions, David's Bridal (DBI) is built on the idea that everyone deserves to have the attire and experience of their dreams regardless of style preference, shape, size, or budget. DBI is dedicated to helping each customer through intuitive online planning tools, knowledgeable stylist…
Video
Disney+ Hotstar: Aarya x Mahabharata
For our new original series, Aarya, there was a lot of chatter around the leading actor, Sushmita Sen, and her big comeback into the world of entertainment. Leading up to the launch of the show, she was a big draw for us - something which we duly capitalised on during the first leg of our campaign, successfully inviting a big chunk of our audience. Post …
Video
In The Know
In The Know is a social-first video destination that aims to improve the lives of Gen Z by amplifying unheard voices. Our vision is to be the best cross-channel shopping platform for Gen Z that fully integrates commerce, culture, and content - creating an even bigger platform for their voices to impact the world. Our mission is to improve the lives of Gen Z…
Video
It’s a Slam Dunk for “House of Bounce” by Jellysmack
Become the go-to destination for the biggest basketball fans on Facebook by posting the most compelling basketball-related video content.
Video
Stand Up for Heroes 2020
New York’s most anticipated night of hope, healing and laughter, returned for its 14th annual celebration as a virtual event to honor our nation’s impacted veterans and their families, yesterday, Wednesday, November 18th. The event was streamed on ABC News Live, Facebook, HLN, TikTok, Twitch, and the American Forces Network. 
Video
The Umbrella Academy Season 2 Date Announce
After an already prolonged pre-launch period, we needed the perfect way to announce the date of season two of The Umbrella Academy. And we knew just who to call...
Video
VH1's Love & Hip Hop: Atlanta S9: Stevie J & Eva Play Daddy Daughter Guessing Game
Inspired by the viral #GirlDad movement started by the late NBA all-star Kobe Bryant, this video aimed to showcase the softer more paternal side of one of Love & Hip Hop: Atlanta’s most polarizing figures, Stevie J. By removing the drama and chaos of the show, this package with his daughter Eva, a fan favorite, allowed the audience to see Stevie in a way he…
Video
Your Worst Fears Confirmed: Will I Stay High Forever?
The goal of the Comedy Central social creative team’s Under the Influencer week featuring YouTuber Cherdleys was to utilize his various well-known characters, cast them in Comedy Central’s various recurring series, and use these videos to drive views, build brand affinity, and engage new audiences.