CONGRATS FINALISTS! SEE THE LIST

13th Annual Shorty Awards Categories

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media and digital channels, campaigns, websites and applications.

It’s a Slam Dunk for “House of Bounce” by Jellysmack

Finalist in Facebook Video

Entered in Video

Objective

Become the go-to destination for the biggest basketball fans on Facebook by posting the most compelling basketball-related video content.

Strategy

Serve fans daily doses of video content from the best of basketball: NBA news and content, the lesser-covered non-league games, viral performances, and underdog stories that resonate strongly with the “House of Bounce” Gen-Z audience.

Engage with the community of avid fans and optimize our publishing strategy around the videos they want to see. Encourage followers to be a part of the conversation and give their takes on hot topics by setting the tone with a casual, knowledgeable voice. 

Use the company’s proprietary social listening platform JellyPulse to identify trending hoop themes and stories to inform content creation. Use our exclusive multi-variant testing approach to edit and optimize each video to create the best video edit, caption, thumbnail, and other features, ensuring each post is a slam dunk.

Results

By putting fans first, producing winning videos, and catching an alley-oop from data, “House of Bounce” has become a one-stop-shop for everything basketball videos on Facebook.  

Jellysmack’s “House of Bounce” video content on Facebook captivated 4 million followers, earned over 3 billion views, and generated nearly 70 million engagements in 2020. This fancy footwork made “House of Bounce” the #1 most watched basketball channel for the last six months of the year on Facebook, dunking on traditional media giants including ESPN and the NBA. In December 2020, the channel landed as the #4 most viewed sports channel on Facebook overall (not just in basketball) reaching over 81 million unique viewers.

Last year, Jellysmack created, optimized, and published nearly 5,000 videos for “House of Bounce.” The company’s creative content and publishing strategy led the channel to experience enormous year-over-year growth, increasing Facebook video views by +287% and subscribers by +106% vs. 2019.

The success Jellysmack experienced with “House of Bounce” videos on Facebook in 2020 has paved the way for the company to expand its popular basketball social video content to YouTube with plans to take the game to additional social platforms this year. 

Media

Video for It’s a Slam Dunk for “House of Bounce” by Jellysmack

Produced by

Jellysmack

Links

Entry Credits

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, Snapchat, and the rest of the social web.

winners will be announced in may. follow us to be notified!