13th Annual Shorty Awards Categories

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media and digital channels, campaigns, websites and applications.

Best use of Facebook Video

This category honors the most creative and effective incorporation of video content on Facebook by a brand, organization or agency. This award will recognize social media campaigns that incorporate video on Facebook or videos included in a brand's overall presence on Facebook.

See previous winners and honorees here.
"The Magic of Fire"
When it comes to warming up an outdoor gathering, it’s tough to beat a campfire. We gather in a circle around it while its light and warmth blankets us in comfort and security. Who hasn’t gotten lost staring into the dancing flicker of a wood fire’s flame? No stranger to lighting up backyards with torches, TIKI wanted to parlay their experience into a new a…
90 Day Fiance and Beyond: Nourishing the Social Audience
For TLC, one of our primary objectives is to find out the audience on new social platforms and nourish them, as well as offer them exciting new takes on the content they already love! In 2020, this translated to 1) creating a presence on TikTok, as well as 2) finding new short-form video formats as companions for fan favorites. Specifically for the 90 Da…
Disney Storytime
Disney Storytime was created in response to the challenges facing families throughout 2020. With the help from the biggest names in entertainment, Disney Storytime provided bedtime stories and pick-me-ups to families stuck at home around the world.
Go There – CNN’s daily Facebook Watch show
Our main objective was to build a community around CNN’s audiences on Facebook by engaging the next generation of news junkies. CNN is unmatched in global reach. Go There puts the audience at the center of the story and allows them to not only consume the news of the day but get context and color they can’t get anywhere else by allowing users to ask questio…
It’s a Slam Dunk for “House of Bounce” by Jellysmack
Become the go-to destination for the biggest basketball fans on Facebook by posting the most compelling basketball-related video content.
Mini-Mocks: Finger Parkour
Mini-Mocks has been one of our most consistent drivers of views, watch time and generating engagement across platforms, but especially on Facebook. These video was made to drive views, watch time and increase brand affinity and awareness. In Finger Parkour we knew we would be able to start the week of content featuring YouTube comedian Cherdleys with a bang…
START HERE - with Al Jazeera
Ever felt overwhelmed or confused by the stories making the news?  Well based on what our audience is telling us, you're not alone. It’s what prompted us to create the digital video explainer series Start Here with Al Jazeera just over a year ago.  We wanted to give our audience easy-to-follow and responsive explainers to cut through the noise of today’s…
Symbio Wildlife Park - Meet our Family
With the Australian bushfires, floods, and then COVID-19 significantly impacting the Australian tourism industry throughout 2020, the main objective of our 'Meet our Family' campaign was to help mitigate the short- and long-term severity these disasters would have on our business and visitation. Our goal was to build authentic, meaningful, and, most impo…
TV Land's Younger Season 6 - Season 7 Bridge
Keep our fans engaged during the bridge between season 6 and season 7 of Younger by leaning into our strongest content that we know fans would love.     

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, Snapchat, and the rest of the social web.

shorty awards finalists will be announced in mid-march!