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13th Annual Shorty Awards Categories

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media and digital channels, campaigns, websites and applications.

TV Land's Younger Season 6 - Season 7 Bridge

Entered in Facebook Presence, Facebook Video

Objective

Keep our fans engaged during the bridge between season 6 and season 7 of Younger by leaning into our strongest content that we know fans would love. 

 

 

Strategy

Fans anticipated having a new season of Younger this summer but due to the pandemic, productions were halted. Our strategy was to continue to reach our avid fans and keep them engaged in between seasons while promoting catch up of previous seasons.

 

 

Results

Younger has recorded incredible success on Facebook in 2020 with this year already ranking as the STRONGEST ever for views, watch time, engagements, and fan growth!

-          Younger has so far driven 400M views, +459% vs. prior year. 

-          Younger has so far driven 302M watch time minutes, +726% vs. prior year

-          Younger has so far driven 3.3M engagements, +293% vs. prior year

-          Younger has so far added 194k new fans, +383% vs. prior year

Competitively, Younger dominates the Cable Comedy sitcom space on Facebook, ranking #1 for views, fan growth, AND engagements. Even further, three Younger clips rank in the top (as the #1, #2, and #3 video) across content from Cable, Comedy franchises.

Media

Produced by

ViacomCBS

Link

Entry Credits

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