13th Annual Shorty Awards Categories

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media and digital channels, campaigns, websites and applications.

Best Overall Facebook Presence

This category honors brands, organizations or institutions that use Facebook's native tools effectively. Unlike Best use of Facebook, this award is for a brand's year-round presence.

See previous winners and honorees here.
Al Jazeera Channel - Facebook
“The annual Arab Youth Survey has revealed “Young people in the region are considerably more likely to get their news from Facebook than traditional media” Al Jazeera Arabic Facebook Al Jazeera Digital Newsroom is managing all social media production & publishing for Al Jazeera Arabic social media outlets, we worked hard this year to keep our audi…
Al Jazeera English Facebook
The year 2020 was one marked by multiple world-shaking events, many which fell under the shadow of an unprecedented global pandemic. From the very start of the year, our goal on Al Jazeera English’s main Facebook account was to cover those world-changing moments in an informative, digestible and engaging way and to provide an interactive experience for our …
Disney on Facebook
Bringing the magic of Disney to the fingertips of fans around the world with the latest trailers and announcements for films and Disney+ Original series, as well as artwork and imagery celebrating classic films and characters.
Getting Back to Nature with RVshare
We dubbed 2020 the year of RV rentals. Our goal at RVshare has always been to provide a safe and accessible way for everyone to experience the great outdoors - and discover the gems hidden in our own backyards. As the world started to slowly reopen in late Spring, we observed a significant spike in interest in road trips and RV travel, and the discovery of …
In The Know
In The Know is a social-first video destination that aims to improve the lives of Gen Z by amplifying unheard voices. Our vision is to be the best cross-channel shopping platform for Gen Z that fully integrates commerce, culture, and content - creating an even bigger platform for their voices to impact the world. Our mission is to improve the lives of Gen Z…
It's a Southern Thing
It’s a Southern Thing is a lifestyle brand that serves up relatable humor, inspirational people, and fascinating stories that show the South as the culturally rich, diverse, down-home place it really is. Southerners often see themselves misrepresented in popular culture, and our goal is to change that. We bring people together with positive, funny, relatabl…
Jellysmack’s “Oh My Goal” Scores Big Worldwide
Establish a hyper-engaged global community of soccer lovers on Facebook by creating original soccer-focused video content and compiling the best user-generated video clips of news, stories, tricks, and fun training content for the ultimate soccer fan.
Light the Way
We wanted to enroll prospective patients into our CRM database, but for us, it wasn’t just about helping patients living with psoriasis find the medication that could help them. It was about really connecting with them and offering them suggestions on how to live more comfortably, even without the medication. It was to establish a relationship with our pros…
Safe at Home with ADT Increases Organic Reach by 2,689%
As stay-at-home orders went into effect, it was evident in early March 2020, that the next 3 months of pre-planned content would have to be discarded in light of the forthcoming pandemic.  ADT's social team sprung to action immediately to redefine their strategy and create an agile stream of content, “Safe at Home”, that was relevant to current events - whi…
Symbio Wildlife Park - Meet our Family
With the Australian bushfires, floods, and then COVID-19 significantly impacting the Australian tourism industry throughout 2020, the main objective of our 'Meet our Family' campaign was to help mitigate the short- and long-term severity these disasters would have on our business and visitation. Our goal was to build authentic, meaningful, and, most impo…
TV Land's Younger Season 6 - Season 7 Bridge
Keep our fans engaged during the bridge between season 6 and season 7 of Younger by leaning into our strongest content that we know fans would love.     
WWE Facebook
The goal of WWE’s flagship Facebook page is to offer one location for the WWE Universe’s needs. Our network of pages provides the Facebook user more opportunity to define their news feed with content centered around their favorite Superstars and WWE TV programs. If WWE’s Facebook followers want exclusive backstage photos from Roman Reigns, they can follo…

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, Snapchat, and the rest of the social web.

shorty awards finalists will be announced in mid-march!