Enter the 14th Annual Shorty Awards

The Shorty Awards honor the best of social media and digital. See categories below. The early entry deadline is on December 9th, 2021.

Campaign

Global Campaign Integrated Campaign Local Campaign Mobile Campaign Multi-Platform Campaign Social Good Campaign

Single Platform

Clubhouse NEW! Discord NEW! Emerging Platform Facebook Facebook Messenger Instagram LinkedIn Pinterest Reddit Snapchat TikTok Triller NEW! Tumblr NEW! Twitch NEW! Twitter WeChat Weibo WhatsApp YouTube

Overall Presence

Clubhouse NEW! Discord NEW! Emerging Platform NEW! Facebook Facebook Messenger NEW! Instagram LinkedIn NEW! Multi-Platform NEW! Pinterest NEW! Reddit NEW! Snapchat TikTok Triller NEW! Tumblr NEW! Twitch NEW! Twitter WeChat NEW! Weibo NEW! WhatsApp NEW! YouTube

Influencer & Celebrity Brand Partnership

Emerging Platform NEW! Facebook Instagram Multi-Platform Snapchat TikTok Twitter YouTube

Design

Animation Art Direction Brand Identity Brand Redesign Graphic Art Images UX/UI Visual Effects NEW!

Video

360 Video Augmented Reality Comedy Video Instructional Video Live Event Coverage Live Video Long Form Video Medium-Length Video Short Form Video Stories NEW! Vertical Video NEW! Video Ad Virtual Reality

Industry

Auto Beauty Business to Business Consumer Brand Education Entertainment Family and Parenting Financial Services Fitness, Health, & Wellness Food & Beverage Games Government & Politics Hospitality Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Content and Media

Audio Clips NEW! Blogs NEW! Branded Content Branded Podcast Branded Series Clapback NEW! Contest or Promotion Data Visualization Emojis Filter/Lens GIFs Hashtag Meme Native Advertising Newsletters NEW! Podcast Podcast Mini Series Polls & Surveys Single Post or Activation NEW! Stickers NEW! User-Generated Content Voice NEW!

Strategy & Engagement

Artificial Intelligence Call to Action Chatbots Community Management Creative Use of Technology Customer Service Employee Engagement NEW! Fundraising NEW! Gamification Geo-Targeting NEW! Globalization NEW! Humor Insights & Trends NEW! Integration with Live Television Large Media Buying Strategy LGBTQ Community Engagement Localization Media Buying Strategy on a Shoe-String Micro-Influencer Strategy Mid-Range Media Buying Strategy Multicultural Community Engagement Music & Dance Organic Promotion Paid & Amplification NEW! Physical and Digital Convergence Public Service Announcement Real Time Media Buy Real Time Response Shopping NEW! Storytelling Takeovers NEW!

Virtual

Digital Pivot Immersive Online Event/Activation Remote Production

From the 13th Annual Shorty Awards Best Overall Facebook Presence

This category honors brands, organizations or institutions that use Facebook's native tools effectively. Unlike Best use of Facebook, this award is for a brand's year-round presence.

See previous winners and honorees here.

Winner

Facebook Presence
winner
Symbio Wildlife Park - Meet our Family
With the Australian bushfires, floods, and then COVID-19 significantly impacting the Australian tourism industry throughout 2020, the main objective of our 'Meet our Family' campaign was to help mitigate the short- and long-term severity these disasters would have on our business and visitation. Our goal was to build authentic, meaningful, and,…

Finalists

Facebook Presence
finalist
gold
Al Jazeera English Facebook
The year 2020 was one marked by multiple world-shaking events, many which fell under the shadow of an unprecedented global pandemic. From the very start of the year, our goal on Al Jazeera English’s main Facebook account was to cover those world-changing moments in an informative, digestible and engaging way and to provide an interactive experienc…
Facebook Presence
finalist
silver
WWE Facebook
The goal of WWE’s flagship Facebook page is to offer one location for the WWE Universe’s needs. Our network of pages provides the Facebook user more opportunity to define their news feed with content centered around their favorite Superstars and WWE TV programs. If WWE’s Facebook followers want exclusive backstage photos from Roman Reigns, they…
Facebook Presence
finalist
audience
Al Jazeera Channel - Facebook
“The annual Arab Youth Survey has revealed “Young people in the region are considerably more likely to get their news from Facebook than traditional media” Al Jazeera Arabic Facebook Al Jazeera Digital Newsroom is managing all social media production & publishing for Al Jazeera Arabic social media outlets, we worked hard this year to kee…
Facebook Presence
finalist
Jellysmack’s “Oh My Goal” Scores Big Worldwide
Establish a hyper-engaged global community of soccer lovers on Facebook by creating original soccer-focused video content and compiling the best user-generated video clips of news, stories, tricks, and fun training content for the ultimate soccer fan.
Facebook Presence
finalist
Safe at Home with ADT Increases Organic Reach by 2,689%
As stay-at-home orders went into effect, it was evident in early March 2020, that the next 3 months of pre-planned content would have to be discarded in light of the forthcoming pandemic.  ADT's social team sprung to action immediately to redefine their strategy and create an agile stream of content, “Safe at Home”, that was relevant to current ev…

Nominees

Facebook Presence
Disney on Facebook
Bringing the magic of Disney to the fingertips of fans around the world with the latest trailers and announcements for films and Disney+ Original series, as well as artwork and imagery celebrating classic films and characters.
Facebook Presence
Getting Back to Nature with RVshare
We dubbed 2020 the year of RV rentals. Our goal at RVshare has always been to provide a safe and accessible way for everyone to experience the great outdoors - and discover the gems hidden in our own backyards. As the world started to slowly reopen in late Spring, we observed a significant spike in interest in road trips and RV travel, and the discovery of …
Facebook Presence
In The Know
In The Know is a social-first video destination that aims to improve the lives of Gen Z by amplifying unheard voices. Our vision is to be the best cross-channel shopping platform for Gen Z that fully integrates commerce, culture, and content - creating an even bigger platform for their voices to impact the world. Our mission is to improve the lives of Gen Z…
Facebook Presence
It's a Southern Thing
It’s a Southern Thing is a lifestyle brand that serves up relatable humor, inspirational people, and fascinating stories that show the South as the culturally rich, diverse, down-home place it really is. Southerners often see themselves misrepresented in popular culture, and our goal is to change that. We bring people together with positive, funny, relatabl…
Facebook Presence
Light the Way
We wanted to enroll prospective patients into our CRM database, but for us, it wasn’t just about helping patients living with psoriasis find the medication that could help them. It was about really connecting with them and offering them suggestions on how to live more comfortably, even without the medication. It was to establish a relationship with our pros…
Facebook Presence
TV Land's Younger Season 6 - Season 7 Bridge
Keep our fans engaged during the bridge between season 6 and season 7 of Younger by leaning into our strongest content that we know fans would love.