13th Annual Shorty Awards Categories

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media and digital channels, campaigns, websites and applications.

WWE Facebook

Silver Distinction in Facebook Presence

Objective

The goal of WWE’s flagship Facebook page is to offer one location for the WWE Universe’s needs. Our network of pages provides the Facebook user more opportunity to define their news feed with content centered around their favorite Superstars and WWE TV programs.

If WWE’s Facebook followers want exclusive backstage photos from Roman Reigns, they can follow Reigns’ page for the best candid shots, plus news, photos and videos from his matches. For the latest preview of Monday Night Raw, they can follow the WWE Raw page.

WWE's Facebook network allows our worldwide fanbase to get updates delivered in the way they choose, from the WWE news sources they prefer, in an informative and entertaining way.

Strategy

In an evolving landscape where consumers multi-task on mobile devices while watching WWE programming, our Social Team turns Facebook into an essential second-screen component for WWE’s comprehensive sports-entertainment experience.

Before a special event, fans can watch free action-packed matches on our pre-shows, which stream live on Facebook. The live coverage continues throughout each event with video highlights and exclusive Superstar interviews.

Additionally, building off the success of the Mixed Match Challenge tournament on Facebook Watch, WWE has launched new live-streaming content brands on Facebook, such as a pay-per-view viewing party (WWE Watch Along) and an innovative studio show (WWE’s The Bump), which features in-studio and video call-in guests.

Our creative Social Team members collaborate seamlessly while stationed in all corners of the globe. From the locker room at any of our more than 500 live shows, to the ground floor of our Advanced Media Group offices, passionate producers create original video content, provide up-to-the-minute coverage for all of WWE's major events, and much more.

Results

Media

Video for WWE Facebook

Produced by

WWE

Links

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, Snapchat, and the rest of the social web.

winners have been announced. follow us to see who won!