ENTER THE 2021 SHORTY IMPACT AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Social Campaigns

Community

Arts & Culture

Civic Engagement

Disability Awareness

Diversity, Equity & Inclusion

Gender Equality

Education & Community

Financial Literacy

Public Safety

Youth & Family

Environment

Conservation & Preservation

Sustainability & Renewable Energy

Social & Racial Justice

Animal Rights & Welfare

Humanitarian Aid & Developing Nations

Social Justice & Human Rights

Racial Justice

Veteran & Service Support

Health & Wellness

Fitness & Nutrition

Mental Health

Public Health

Reproductive Health

Grassroots

Grassroots Efforts

Self-Defined (Social Campaigns)

Self-Defined

Social Presence

Single-Platform

Clubhouse

Discord

Facebook

Instagram

LinkedIn

Pinterest

Reddit

Snapchat

TikTok

Triller

Tumblr

Twitch

Twitter

YouTube

Multi-Platform

Multi-Platform

Emerging Platform

Emerging Platform

Social Hit

Single Post or Activation (viral)

Clapback

Social Engagement

Community Management

Community Management

Engagement Tools

Access & Rewards

Call to Action

Chatbots

Contests

Gamification

Polls & Surveys

Integrated Experiences

Fundraising

Live Events

Shopping

Television

Real Time Response

Real Time Response

User Generated Content

User Generated Content

Self-Defined (Social Engagement)

Self-Defined

Social Partnerships

Brand Partnership

Celebrity Partnership

Entertainment Partnership

Influencer Partnership

Non-Profit Partnership

2021 SHORTY PHENOM AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Individuals

Account Management

Analytics

Animation

Art Direction

Brand Marketing

Campaign Management

Communications

Community Management

Copywriting

Creative Direction

Culture

Data Analysis

Design

Editing

Illustration

Partnership Management

Photography

Production

Project Management

Public Relations

Research

Sales

Strategy

Talent Management

Self-Defined

Team

Account Team

Analytics Team

Client Team

Communications Team

Community Team

Content Team

Creative Team

Culture Team

Design Team

Legal Team

Marketing Team

Partnership Team

PR Team

Production Team

Research Team

Sales Team

Social Media Team

Strategy Team

Video Team

Self-Defined

Leader

Account Team Leader

Analytics Team Leader

Client Team Leader

Communications Team Leader

Community Team Leader

Content Team Leader

Creative Team Leader

Culture Team Leader

Design Team Leader

Legal Team Leader

Marketing Team Leader

Partnership Team Leader

PR Team Leader

Production Team Leader

Research Team Leader

Sales Team Leader

Social Media Team Leader

Strategy Team Leader

Video Team Leader

Self-Defined

Voice

Clubhouse Voice

Discord Voice

Facebook Voice

Instagram Voice

LinkedIn Voice

Pinterest Voice

Reddit Voice

TikTok Voice

Triller Voice

Tumblr Voice

Twitter Voice

YouTube Voice

Light the Way

Entered in Community or Employee Engagement, Fitness, Health, & Wellness, Online Community, Facebook Presence

Objective

We wanted to enroll prospective patients into our CRM database, but for us, it wasn’t just about helping patients living with psoriasis find the medication that could help them. It was about really connecting with them and offering them suggestions on how to live more comfortably, even without the medication. It was to establish a relationship with our prospects and show them that we were more than just a big pharma company.

Strategy

Psoriasis is a chronic condition that impacts all aspects of patients’ lives from diet to dating and everything in between. While proper medication is an important part of the equation, our research showed us that patients that patients will go to all sorts of extreme measures to find relief and they’re turning to online sources for all sorts of off-the-wall tips, tricks, and advice.

 

Inspired by tips and tricks that we learned through our survey, we created an eBook full of valuable tips for managing flares and living more comfortably with the disease. It covered everything from the fact that downward dog may take the bite out of the psoriasis, that sipping water is super for skin, and that you can never be too “flare prepared.” We offered this book to enroll qualified prospects across social, POC, and ILUMYA.com into our CRM program as a way to show them that the brand is there to support them throughout their journey.

Results

This lead gen tactic brought in 9K prospects to the CRM database in 6 months, a 135% increase over the entire prior year. Users came away with valuable content, and continued brand engagement with updates via email and SMS.

Media

Video for Light the Way

Produced by

Fingerpaint, Sun Pharma

Entry Credits