ENTER THE 2021 SHORTY IMPACT AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Social Campaigns

Community

Arts & Culture

Civic Engagement

Disability Awareness

Diversity, Equity & Inclusion

Gender Equality

Education & Community

Financial Literacy

Public Safety

Youth & Family

Environment

Conservation & Preservation

Sustainability & Renewable Energy

Social & Racial Justice

Animal Rights & Welfare

Humanitarian Aid & Developing Nations

Social Justice & Human Rights

Racial Justice

Veteran & Service Support

Health & Wellness

Fitness & Nutrition

Mental Health

Public Health

Reproductive Health

Grassroots

Grassroots Efforts

Self-Defined (Social Campaigns)

Self-Defined

Social Presence

Single-Platform

Clubhouse

Discord

Facebook

Instagram

LinkedIn

Pinterest

Reddit

Snapchat

TikTok

Triller

Tumblr

Twitch

Twitter

YouTube

Multi-Platform

Multi-Platform

Emerging Platform

Emerging Platform

Social Hit

Single Post or Activation (viral)

Clapback

Social Engagement

Community Management

Community Management

Engagement Tools

Access & Rewards

Call to Action

Chatbots

Contests

Gamification

Polls & Surveys

Integrated Experiences

Fundraising

Live Events

Shopping

Television

Real Time Response

Real Time Response

User Generated Content

User Generated Content

Self-Defined (Social Engagement)

Self-Defined

Social Partnerships

Brand Partnership

Celebrity Partnership

Entertainment Partnership

Influencer Partnership

Non-Profit Partnership

2021 SHORTY PHENOM AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Individuals

Account Management

Analytics

Animation

Art Direction

Brand Marketing

Campaign Management

Communications

Community Management

Copywriting

Creative Direction

Culture

Data Analysis

Design

Editing

Illustration

Partnership Management

Photography

Production

Project Management

Public Relations

Research

Sales

Strategy

Talent Management

Self-Defined

Team

Account Team

Analytics Team

Client Team

Communications Team

Community Team

Content Team

Creative Team

Culture Team

Design Team

Legal Team

Marketing Team

Partnership Team

PR Team

Production Team

Research Team

Sales Team

Social Media Team

Strategy Team

Video Team

Self-Defined

Leader

Account Team Leader

Analytics Team Leader

Client Team Leader

Communications Team Leader

Community Team Leader

Content Team Leader

Creative Team Leader

Culture Team Leader

Design Team Leader

Legal Team Leader

Marketing Team Leader

Partnership Team Leader

PR Team Leader

Production Team Leader

Research Team Leader

Sales Team Leader

Social Media Team Leader

Strategy Team Leader

Video Team Leader

Self-Defined

Voice

Clubhouse Voice

Discord Voice

Facebook Voice

Instagram Voice

LinkedIn Voice

Pinterest Voice

Reddit Voice

TikTok Voice

Triller Voice

Tumblr Voice

Twitter Voice

YouTube Voice

Best Online Community

This award honors the management of an online community to effectively engage with, collaborate with and grow it's participants.

See previous winner and honorees here.

Winner

Online Community
winner
We're Not Really Strangers
We're Not Really Strangers is a purpose driven, female founded company. What started as an Instagram account creating vulnerable and real content that asks introspective, thought-provoking questions, has turned into a card game, expansion packs and a movement all about empowering meaningful connections. Community has always been the focus, and tod…

Finalists

Online Community
finalist
Enter The Butcher
A wild first season of The Boys dropped in July 2019 and left cult fans wanting more of these transgressive superheroes and the anti-heroes who know the truth. The series quickly built buzz, certified Fresh on Rotten Tomatoes, and delighted fans who found it.  In January, Amazon greenlit a nine-month lead up to catapult the September premiere of S…
Online Community
finalist
Hair Stylist Brad Mondo’s Facebook Community is a Cut Above With Help from Jellysmack
Build an engaging Facebook community for professional hair stylist Brad Mondo and become the top destination for everyone who loves to have fun with hair including: DIY hair inspiration, styling tips, color tutorials, and reaction videos. Foster an encouraging and inclusive community that promotes self-confidence and self-expression with humor, go…
Online Community
finalist
McDonald’s: The Social Renaissance
McDonald’s ambition for 2020 was to rethink how both the company and the fans think about social, but also we act and speak on social as well. We set out to speak to true fans of the brand and have our community manager be the ultimate super fan and brand champion. If we nailed that, everything intrinsic like follower count, engagement etc. would …
Online Community
finalist
SHOWTIME: The L Word Generation Q
The original “L Word” was a beloved show for generations of LGBTQ+ audiences that at its height inspired friendships, romances, blogs, watch parties and even the occasional cruise. With “The L Word: Generation Q” revival we set out to excite and welcome back that lifelong community of OG fans while inviting in a new generation to join our found-fa…
Online Community
finalist
audience
vitaminwater: wet_fam
In 2020, we turned 100 of our superfans on social into sponsored ambassadors of vitaminwater, with the intent to subvert the influencer industry as a whole by proving that anyone and everyone has the opportunity to receive a sponsorship from a major brand. Our goal was to elevate the ways that vitaminwater rewards and engages with its most zealous…

Nominees

Online Community
AARP: Helping the 50+ Community Navigate COVID-19
In March 2020, the United States was plunged into the COVID-19 pandemic. As a society, we were dealing with something we’d never faced before; there was little information and a lot of fear. As the situation unfolded, it became evident that older adults are the most at-risk for social isolation, severe illness and death from the new coronavirus. And as hot …
Online Community
Advocating for Literacy Access in the Fight for Equity and Justice
Former First Lady Barbara Bush chose literacy as her life’s work based on a simple, but powerful belief: “If more people could read, write, and comprehend, we would be that much closer to solving so many of the problems plaguing our society.” Low literacy is a silent and enduring crisis in our country. Roughly 54% of U.S. adults aged 16-74 lack proficien…
Online Community
Animaniacs Online Community
We put on our slacks and got to work to welcome the Animaniacs to the 21st century and build a dedicated community of fans both old and new. With a unique social voice, fun engagement tactics, and social listening, we aimed to show our audience that the Animaniacs were still zany to the max, and topical as ever.
Online Community
Chief Exploration Officer
Michelob ULTRA Pure Gold is passionate about celebrating the joy of the outdoors. The objective was to use our social media channels to build a community of people who shared this passion. 
Online Community
Delivery Dance
When we first launched Grubhub’s “Delivery Dance” campaign in November 2020, with a family-friendly animated :30 TV spot as the hero asset, our original goal was to broaden our appeal with suburban diners en masse across the country. However, by mid-January 2021, “Delivery Dance,” discovered by an army of internet trolls, was on its way to becoming a tru…
Online Community
Light the Way
We wanted to enroll prospective patients into our CRM database, but for us, it wasn’t just about helping patients living with psoriasis find the medication that could help them. It was about really connecting with them and offering them suggestions on how to live more comfortably, even without the medication. It was to establish a relationship with our pros…
Online Community
Target Fam
In 2020, Target Fam became more than just a Facebook Group. We set out to go beyond growing our community to co-create a go-to resource for parents, an oasis from stress, a home for joy, and a place of acceptance - a true community of actively engaged members.   
Online Community
Tele2: subscriber first social media
Tele2 is the fastest growing operator in the world. The brand traditionally has a high level of Consideration among young people. However, since this audience has a significant importance for business, the competition for Gen Z attention is intensifying every year. 3 competitors with superior advertising budgets did not stand aside - and launched campaigns …
Online Community
The Umbrella Academy Online Community
In season two of The Umbrella Academy, our super siblings traveled back in time to the 1960s…and brought our campaign with them. Our goal was to solidify and strengthen the fandom we created in Season 1 by feeding them content for their faves, taking on a fresh look, and making every single fan feel like a Certified Brelly.  
Online Community
Youtooz Community
We want to give consumers a voice on the internet. Through our social media channels, we aim to connect consumers with the creators they love and follow, turning the joy of internet culture into amazing products that people love. We pride ourselves in our open community free of judgment, discussing the newest memes, YouTube channels, and all of the best mom…