13th Annual Shorty Awards Categories

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media and digital channels, campaigns, websites and applications.

Best Online Community

This award honors the management of an online community to effectively engage with, collaborate with and grow it's participants.

See previous winner and honorees here.


Enter The Butcher
A wild first season of The Boys dropped in July 2019 and left cult fans wanting more of these transgressive superheroes and the anti-heroes who know the truth. The series quickly built buzz, certified Fresh on Rotten Tomatoes, and delighted fans who found it.  In January, Amazon greenlit a nine-month lead up to catapult the September premiere of S…
Hair Stylist Brad Mondo’s Facebook Community is a Cut Above With Help from Jellysmack
Build an engaging Facebook community for professional hair stylist Brad Mondo and become the top destination for everyone who loves to have fun with hair including: DIY hair inspiration, styling tips, color tutorials, and reaction videos. Foster an encouraging and inclusive community that promotes self-confidence and self-expression with humor, go…
McDonald’s: The Social Renaissance
McDonald’s ambition for 2020 was to rethink how both the company and the fans think about social, but also we act and speak on social as well. We set out to speak to true fans of the brand and have our community manager be the ultimate super fan and brand champion. If we nailed that, everything intrinsic like follower count, engagement etc. would …
SHOWTIME: The L Word Generation Q
The original “L Word” was a beloved show for generations of LGBTQ+ audiences that at its height inspired friendships, romances, blogs, watch parties and even the occasional cruise. With “The L Word: Generation Q” revival we set out to excite and welcome back that lifelong community of OG fans while inviting in a new generation to join our found-fa…
We're Not Really Strangers
We're Not Really Strangers is a purpose driven, female founded company. What started as an Instagram account creating vulnerable and real content that asks introspective, thought-provoking questions, has turned into a card game, expansion packs and a movement all about empowering meaningful connections. Community has always been the focus, and tod…
vitaminwater: wet_fam
In 2020, we turned 100 of our superfans on social into sponsored ambassadors of vitaminwater, with the intent to subvert the influencer industry as a whole by proving that anyone and everyone has the opportunity to receive a sponsorship from a major brand. Our goal was to elevate the ways that vitaminwater rewards and engages with its most zealous…


AARP: Helping the 50+ Community Navigate COVID-19
In March 2020, the United States was plunged into the COVID-19 pandemic. As a society, we were dealing with something we’d never faced before; there was little information and a lot of fear. As the situation unfolded, it became evident that older adults are the most at-risk for social isolation, severe illness and death from the new coronavirus. And as hot …
Advocating for Literacy Access in the Fight for Equity and Justice
Former First Lady Barbara Bush chose literacy as her life’s work based on a simple, but powerful belief: “If more people could read, write, and comprehend, we would be that much closer to solving so many of the problems plaguing our society.” Low literacy is a silent and enduring crisis in our country. Roughly 54% of U.S. adults aged 16-74 lack proficien…
Animaniacs Online Community
We put on our slacks and got to work to welcome the Animaniacs to the 21st century and build a dedicated community of fans both old and new. With a unique social voice, fun engagement tactics, and social listening, we aimed to show our audience that the Animaniacs were still zany to the max, and topical as ever.
Chief Exploration Officer
Michelob ULTRA Pure Gold is passionate about celebrating the joy of the outdoors. The objective was to use our social media channels to build a community of people who shared this passion. 
Delivery Dance
When we first launched Grubhub’s “Delivery Dance” campaign in November 2020, with a family-friendly animated :30 TV spot as the hero asset, our original goal was to broaden our appeal with suburban diners en masse across the country. However, by mid-January 2021, “Delivery Dance,” discovered by an army of internet trolls, was on its way to becoming a tru…
Light the Way
We wanted to enroll prospective patients into our CRM database, but for us, it wasn’t just about helping patients living with psoriasis find the medication that could help them. It was about really connecting with them and offering them suggestions on how to live more comfortably, even without the medication. It was to establish a relationship with our pros…
Target Fam
In 2020, Target Fam became more than just a Facebook Group. We set out to go beyond growing our community to co-create a go-to resource for parents, an oasis from stress, a home for joy, and a place of acceptance - a true community of actively engaged members.   
Tele2: subscriber first social media
Tele2 is the fastest growing operator in the world. The brand traditionally has a high level of Consideration among young people. However, since this audience has a significant importance for business, the competition for Gen Z attention is intensifying every year. 3 competitors with superior advertising budgets did not stand aside - and launched campaigns …
The Umbrella Academy Online Community
In season two of The Umbrella Academy, our super siblings traveled back in time to the 1960s…and brought our campaign with them. Our goal was to solidify and strengthen the fandom we created in Season 1 by feeding them content for their faves, taking on a fresh look, and making every single fan feel like a Certified Brelly.  
Youtooz Community
We want to give consumers a voice on the internet. Through our social media channels, we aim to connect consumers with the creators they love and follow, turning the joy of internet culture into amazing products that people love. We pride ourselves in our open community free of judgment, discussing the newest memes, YouTube channels, and all of the best mom…

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, Snapchat, and the rest of the social web.

winners will be announced in may. follow us to be notified!