THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Brand Awareness Campaign Campaign by Diverse-Owned Businesses Global Campaign Integrated Campaign Launch Campaign Local Campaign Multi-Platform Campaign Rebrand Campaign Regional Campaign Social Good Campaign

Content and Media

Blog & Micro-blog Brand Voice Branded Content Branded Series Contest or Promotion Copywriting Email & Newsletter Filter/Lens Meme, GIF, & Emojis Micro-Site Single Post or Activation Use of Viral Content User-Generated Content

Design

Animation Art Direction Audio & Music Brand Identity Brand Redesign Generative AI Graphic Art Images Website/App

Industry

Auto Beauty Business to Business Consumer Brand Education Entertainment Financial Services Fitness, Health, & Wellness Food & Beverage Gaming Government & Politics Hospitality Insurance Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Influencer & Celebrity Partnership

Instagram Partnership Multi-Platform Partnership Other Platform Partnership TikTok Partnership X Partnership YouTube Partnership

Overall Presence

Facebook Presence Instagram Presence LinkedIn Presence Multi-Platform Presence Other Platform Presence TikTok Presence X Presence YouTube Presence

Platforms & Technology

Artificial Intelligence Extended Reality Facebook Immersive Instagram Interactive Content LinkedIn Other Platform TikTok X (formerly Twitter) YouTube

Podcast

Art & Culture Podcast Branded Podcast Business Podcast NEW! Health & Wellness Podcast Lifestyle & Entertainment Podcast News & Politics Podcast Other Podcast Genres Podcast Mini Series Sports Podcast Technology and Education Podcast True Crime & Documentary Podcast

Strategy & Engagement

Brand Partnership Call to Action Community Management Creative Use of Technology CTV/OTT Data & Insights Earned Media Event & Experiential Gamification Humor Innovative Media Buying Strategy Integration with Traditional Media Internal Communications LGBTQ Community Engagement Micro-Influencer Strategy Multicultural Community Engagement Music & Dance On a Shoestring Organic Promotion Paid & Amplification Physical and Digital Convergence Public Service Announcement Real Time Response SEO & SEM Social Commerce Storytelling

Video

Comedy Video Documentary Feature Film NEW! Featurette or Behind The Scenes Video Instructional Video Live Video Long Form Video Medium-Length Video Music Video Product Feature Video Short Form Video Unboxing Video Vertical Video Video Ad Video Series

From the 13th Annual Shorty Awards Best Online Community

This award honors the management of an online community to effectively engage with, collaborate with and grow it's participants.

See previous winner and honorees here.

Winner

Online Community
winner
We're Not Really Strangers
We're Not Really Strangers is a purpose driven, female founded company. What started as an Instagra…

Finalists

Online Community
finalist
Enter The Butcher
A wild first season of The Boys dropped in July 2019 and left cult fans wanting more of these trans…
Online Community
finalist
Hair Stylist Brad Mondo’s Facebook Community is a Cut Above With Help from Jellysmack
Build an engaging Facebook community for professional hair stylist Brad Mondo and become the top de…
Online Community
finalist
McDonald’s: The Social Renaissance
McDonald’s ambition for 2020 was to rethink how both the company and the fans think about social, b…
Online Community
finalist
SHOWTIME: The L Word Generation Q
The original “L Word” was a beloved show for generations of LGBTQ+ audiences that at its height ins…
Online Community
finalist
audience honor
vitaminwater: wet_fam
In 2020, we turned 100 of our superfans on social into sponsored ambassadors of vitaminwater, with …

Nominees

Online Community
AARP: Helping the 50+ Community Navigate COVID-19
In March 2020, the United States was plunged into the COVID-19 pandemic. As a society, we were deal…
Online Community
Advocating for Literacy Access in the Fight for Equity and Justice
Former First Lady Barbara Bush chose literacy as her life’s work based on a simple, but powerful be…
Online Community
Animaniacs Online Community
We put on our slacks and got to work to welcome the Animaniacs to the 21st century and build a dedi…
Online Community
Chief Exploration Officer
Michelob ULTRA Pure Gold is passionate about celebrating the joy of the outdoors. The objective was…
Online Community
Delivery Dance
When we first launched Grubhub’s “Delivery Dance” campaign in November 2020, with a family-friendly…
Online Community
Light the Way
We wanted to enroll prospective patients into our CRM database, but for us, it wasn’t just about he…
Online Community
Target Fam
In 2020, Target Fam became more than just a Facebook Group. We set out to go beyond growing our com…
Online Community
Tele2: subscriber first social media
Tele2 is the fastest growing operator in the world. The brand traditionally has a high level of Con…
Online Community
The Umbrella Academy Online Community
In season two of The Umbrella Academy, our super siblings traveled back in time to the 1960s…and br…
Online Community
Youtooz Community
We want to give consumers a voice on the internet. Through our social media channels, we aim to con…