THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Awareness Campaign Corporate Social Responsibility Campaign Diverse-Owned Businesses Campaign Fundraising Campaign Global Campaign Integrated Campaign Local Campaign Multi-Platform Campaign Multicultural Campaign On a Shoestring Campaign Pro Bono Campaign Social Movement Campaign

Content & Design

Audio & Music Brand Voice NEW! Branded Content Branded Series Documentary Short Email & Newsletter NEW! Feature Film Gamification NEW! Images Interactive Content Long Form Video Medium Length Video NEW! Micro-site or Blog Podcast Research Reports Short Form Video Video Series

Cause

Animal Rights & Welfare Arts & Culture Conservation & Preservation Disability Awareness Diversity, Equity & Inclusion Emergency Relief Environment & Sustainability Fight Poverty Gender Equality Human Rights Immigration & Refugees Learning & Development LGBTQ+ Mental Health Multi-Cause Initiative Other Causes NEW! Public Health Public Safety Racial Equality Responsible Consumption & Production Responsible Technology NEW! Social Justice Youth & Family

Industry

Automotive Business to Business Consumer Brands Education Entertainment Fashion & Beauty Financial Services Food & Beverage Government & Politics Healthcare & Pharma Hospitality & Travel Lifestyle & Wellness News & Media Non-Profit Other Industry NEW! Retail & E-Commerce Sports Technology

Partnerships

Brand Partnership NEW! Corporate-Community Influencer, Creator & Celebrity Nonprofit Partnership Other Partnerships NEW!

Platforms & Technology

Extended Reality Gaming Generative AI Instagram LinkedIn Other Platforms TikTok YouTube

Special Project

Special Project

Strategy & Engagement

Call to Action Community Engagement Contest or Challenges Data & Insights Earned Media Event & Experiential Guerrilla Marketing Integration with Traditional Media NEW! Paid Media PSA Single Post Storytelling Use of Viral Content NEW! User Generated Content

From the 13th Annual Shorty Awards Best Online Community

This award honors the management of an online community to effectively engage with, collaborate with and grow it's participants.

See previous winner and honorees here.

Winner

Online Community
winner
We're Not Really Strangers
We're Not Really Strangers is a purpose driven, female founded company. What started as an Instagra…

Finalists

Online Community
finalist
Enter The Butcher
A wild first season of The Boys dropped in July 2019 and left cult fans wanting more of these trans…
Online Community
finalist
Hair Stylist Brad Mondo’s Facebook Community is a Cut Above With Help from Jellysmack
Build an engaging Facebook community for professional hair stylist Brad Mondo and become the top de…
Online Community
finalist
McDonald’s: The Social Renaissance
McDonald’s ambition for 2020 was to rethink how both the company and the fans think about social, b…
Online Community
finalist
SHOWTIME: The L Word Generation Q
The original “L Word” was a beloved show for generations of LGBTQ+ audiences that at its height ins…
Online Community
finalist
audience honor
vitaminwater: wet_fam
In 2020, we turned 100 of our superfans on social into sponsored ambassadors of vitaminwater, with …

Nominees

Online Community
AARP: Helping the 50+ Community Navigate COVID-19
In March 2020, the United States was plunged into the COVID-19 pandemic. As a society, we were deal…
Online Community
Advocating for Literacy Access in the Fight for Equity and Justice
Former First Lady Barbara Bush chose literacy as her life’s work based on a simple, but powerful be…
Online Community
Animaniacs Online Community
We put on our slacks and got to work to welcome the Animaniacs to the 21st century and build a dedi…
Online Community
Chief Exploration Officer
Michelob ULTRA Pure Gold is passionate about celebrating the joy of the outdoors. The objective was…
Online Community
Delivery Dance
When we first launched Grubhub’s “Delivery Dance” campaign in November 2020, with a family-friendly…
Online Community
Light the Way
We wanted to enroll prospective patients into our CRM database, but for us, it wasn’t just about he…
Online Community
Target Fam
In 2020, Target Fam became more than just a Facebook Group. We set out to go beyond growing our com…
Online Community
Tele2: subscriber first social media
Tele2 is the fastest growing operator in the world. The brand traditionally has a high level of Con…
Online Community
The Umbrella Academy Online Community
In season two of The Umbrella Academy, our super siblings traveled back in time to the 1960s…and br…
Online Community
Youtooz Community
We want to give consumers a voice on the internet. Through our social media channels, we aim to con…