THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

From the 13th Annual Shorty Awards Best Online Community

This award honors the management of an online community to effectively engage with, collaborate with and grow it's participants.

See previous winner and honorees here.

Nominees

AARP: Helping the 50+ Community Navigate COVID-19
In March 2020, the United States was plunged into the COVID-19 pandemic. As a society, we were deal…
Advocating for Literacy Access in the Fight for Equity and Justice
Former First Lady Barbara Bush chose literacy as her life’s work based on a simple, but powerful be…
Animaniacs Online Community
We put on our slacks and got to work to welcome the Animaniacs to the 21st century and build a dedi…
Chief Exploration Officer
Michelob ULTRA Pure Gold is passionate about celebrating the joy of the outdoors. The objective was…
Delivery Dance
When we first launched Grubhub’s “Delivery Dance” campaign in November 2020, with a family-friendly…
finalist
Enter The Butcher
A wild first season of The Boys dropped in July 2019 and left cult fans wanting more of these trans…
finalist
Hair Stylist Brad Mondo’s Facebook Community is a Cut Above With Help from Jellysmack
Build an engaging Facebook community for professional hair stylist Brad Mondo and become the top de…
Light the Way
We wanted to enroll prospective patients into our CRM database, but for us, it wasn’t just about he…
finalist
McDonald’s: The Social Renaissance
McDonald’s ambition for 2020 was to rethink how both the company and the fans think about social, b…
finalist
SHOWTIME: The L Word Generation Q
The original “L Word” was a beloved show for generations of LGBTQ+ audiences that at its height ins…
Target Fam
In 2020, Target Fam became more than just a Facebook Group. We set out to go beyond growing our com…
Tele2: subscriber first social media
Tele2 is the fastest growing operator in the world. The brand traditionally has a high level of Con…
The Umbrella Academy Online Community
In season two of The Umbrella Academy, our super siblings traveled back in time to the 1960s…and br…
winner
We're Not Really Strangers
We're Not Really Strangers is a purpose driven, female founded company. What started as an Instagra…
Youtooz Community
We want to give consumers a voice on the internet. Through our social media channels, we aim to con…
finalist
audience honor
vitaminwater: wet_fam
In 2020, we turned 100 of our superfans on social into sponsored ambassadors of vitaminwater, with …