ENTER THE 2021 SHORTY IMPACT AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Social Campaigns

Community

Arts & Culture

Civic Engagement

Disability Awareness

Diversity, Equity & Inclusion

Gender Equality

Education & Community

Financial Literacy

Public Safety

Youth & Family

Environment

Conservation & Preservation

Sustainability & Renewable Energy

Social & Racial Justice

Animal Rights & Welfare

Humanitarian Aid & Developing Nations

Social Justice & Human Rights

Racial Justice

Veteran & Service Support

Health & Wellness

Fitness & Nutrition

Mental Health

Public Health

Reproductive Health

Grassroots

Grassroots Efforts

Self-Defined (Social Campaigns)

Self-Defined

Social Presence

Single-Platform

Clubhouse

Discord

Facebook

Instagram

LinkedIn

Pinterest

Reddit

Snapchat

TikTok

Triller

Tumblr

Twitch

Twitter

YouTube

Multi-Platform

Multi-Platform

Emerging Platform

Emerging Platform

Social Hit

Single Post or Activation (viral)

Clapback

Social Engagement

Community Management

Community Management

Engagement Tools

Access & Rewards

Call to Action

Chatbots

Contests

Gamification

Polls & Surveys

Integrated Experiences

Fundraising

Live Events

Shopping

Television

Real Time Response

Real Time Response

User Generated Content

User Generated Content

Self-Defined (Social Engagement)

Self-Defined

Social Partnerships

Brand Partnership

Celebrity Partnership

Entertainment Partnership

Influencer Partnership

Non-Profit Partnership

2021 SHORTY PHENOM AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Individuals

Account Management

Analytics

Animation

Art Direction

Brand Marketing

Campaign Management

Communications

Community Management

Copywriting

Creative Direction

Culture

Data Analysis

Design

Editing

Illustration

Partnership Management

Photography

Production

Project Management

Public Relations

Research

Sales

Strategy

Talent Management

Self-Defined

Team

Account Team

Analytics Team

Client Team

Communications Team

Community Team

Content Team

Creative Team

Culture Team

Design Team

Legal Team

Marketing Team

Partnership Team

PR Team

Production Team

Research Team

Sales Team

Social Media Team

Strategy Team

Video Team

Self-Defined

Leader

Account Team Leader

Analytics Team Leader

Client Team Leader

Communications Team Leader

Community Team Leader

Content Team Leader

Creative Team Leader

Culture Team Leader

Design Team Leader

Legal Team Leader

Marketing Team Leader

Partnership Team Leader

PR Team Leader

Production Team Leader

Research Team Leader

Sales Team Leader

Social Media Team Leader

Strategy Team Leader

Video Team Leader

Self-Defined

Voice

Clubhouse Voice

Discord Voice

Facebook Voice

Instagram Voice

LinkedIn Voice

Pinterest Voice

Reddit Voice

TikTok Voice

Triller Voice

Tumblr Voice

Twitter Voice

YouTube Voice

From the 12th Annual Shorty Awards Best Online Community

This award honors the management of an online community to effectively engage with, collaborate with and grow it's participants.

See previous winner and honorees here.

Finalists

finalist
"The Sopranos"
Never before have so many quality shows vied for our eyeballs. While the classic tagline “It’s not TV. It’s HBO” made perfect sense in 1999, the premium cable channel must compete with compelling offerings from the likes of Netflix, Amazon Prime, Hulu, FX, AMC, and many other TV channels today. HBO asked us to devise a program for the 20th anni…
finalist
Euphoria Community
The first season of Euphoria took a raw and unapologetic approach to the sensitive issues facing Gen Z today. The show was unlike anything HBO had made before and was a chance to invite a younger audience to the network -- and more importantly, to empathize with a generation that’s truly overlooked.  When launching Euphoria, HBO knew that social m…
finalist
POP UP SCHHHHOP
In 2019, pop-up stores from brands across the consumer spectrum had become both ubiquitous, yet also a bit ridiculous. Brands with no business creating pop-ups tried their best to tap into the trend, and whether it's walking down the street or scrolling through social media, these stores—with their long lines and extravagant merchandise—had become…
finalist
audience
Target Fam
Target has become more than just a store to visit. It has grown to be an oasis from stress, a home for joy, and a place to be accepted as you are for everyone -- but especially parents. We set out to create a safe space for Target parents to connect, create community, and be open and honest about their parenting experiences without fear of judgmen…
finalist
The New Face of Greatness
It's time to shine a spotlight on the developers spearheading change. Breakthroughs happen everywhere all the time. We set out to find inspiration from groundbreakers who’ve cracked the uncrackable, coding pioneers like you—and like us—with (sometimes tall) tales to tell about the changing trends in development. The New Face of Greatness campaign …

Nominees

Betches Brides Communty
Betches is a digital media brand for millennial and gen z women that produces hilarious, authentic, and binge-worthy social content, podcasts, video series, and articles. Founded in 2011, Betches has since expanded to become a robust, digital destination that boasts a strong social media presence through their Instagram, @Betches, with more than 6.9M follow…
Lucifer S4: The Lucifans
Much like Lucifer, who was banished to the depths of hell, the show bearing his name was dealt a similar fate when it was canceled by FOX. However, like a phoenix rising from its ashes, Lucifer was not only saved from the outcry of fans, but found it’s new home on a new platform: Netflix. But how does one take a series that was deemed unworthy by primetime …
Quick Fix - IGTV Series
In 2019, one of the main goals of the Stitch Fix marketing team was to drive brand relevance by creating meaningful cultural and emotional connections with our consumers and existing clients.  To support this objective, the content team set the goal of experimenting with new content types and growing our video programming across channels, starting with I…
The Fur-endly Exploding Kittens Online Community
Exploding Kittens is at the forefront of the tabletop renaissance by building one of the most engaged communities in the industry. Since establishing the largest Kickstarter community during its initial launch in 2015, the forum of over 200,000 strong still serves as the digital epicenter of the Exploding Kittens online community where comic, tabletop game,…
The LIVESTRONG.com Challenge Group
The LIVESTRONG.com Challenge Group on Facebook was established to support people on their health journeys, regardless of age or fitness level. We wanted to create a safe, non-judgmental community for anyone who wished to take charge of their health by eating better and getting active, as well as give people the opportunity to support, motivate and hold each…
The Points Guy Community
At The Points Guy, we had a dilemma in 2017. Our content, ranging from travel, airlines, points and miles, credit cards, and more, is thorough—highly technical in some cases for the advanced audience that we’ve garnered since our inception in 2010. But with this detail came an inherent challenge: How do we connect the highly technical with the basics, and h…
~ join the PEN15 club ~
In the year 2000, our relationship with the internet was just getting started; now, the whole world is on our Buddy List. For those of us who were teens in that era, it was a time of unbreakable BFF-ships, butterfly clips, AIM away messages and entirely too much Gap “Dream.” This nostalgia was our campaign superpower. Our Homework Bring Hulu’s Original …