The Shorty Awards honor the best of social media and digital. View this season's finalists!

Special Project

Special Project

From the 11th Annual Shorty Awards Best Online Community

This award honors the management of an online community to effectively engage with, collaborate with and grow it's participants.

See previous winner and honorees here.


silver honor
AT&T Hello Lab Presents "Guilty Party"
Long gone are the days of passive consumption and primetime tune-in—we've officially surpassed the …
Adobe D&D: The Terror Of Undermountain
Photoshop is so much more than photo manipulation. It's the most powerful tool in the world for des…
Etihad Airways | Taking Online Engagement to New Heights
We are a global airline that connect travelers from all parts of the world. Our followers required …
Medela 22Victories
The cultural expectations around breastfeeding puts a lot of pressure on new moms: public health gr…
gold honor
Nx on Netflix
You can't be everything to everyone. We've all heard the saying, and it's something that Netflix su…
PUBG Mobile North American Launch
Tasked with the first social and influencer marketing campaign to launch Tencent Games' popular bat…
Seriously: Online Community
It's no surprise that mobile app stores have become oversaturated with games, rending the offerings…
gold honor
Southwest Airlines Community
In order to keep up with the demands of a growing business, Southwest Airlines has invested in an o…
Starbucks Leaf Rakers Society
The Pumpkin Spice Latte (PSL) is a beloved beverage that, upon even a hint of its name, generates e…
silver honor
audience honor
Tia Mowry's Quick Fix
When launching Tia Mowry's Quick Fix, Kin had 3 main objectives in mind to engage with and grow its…
We Made Fetch Happen
What's everyone's favorite unofficial pop culture holiday? October 3rd, of course – otherwise wildl…