ENTER THE 2021 SHORTY IMPACT AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Social Campaigns

Community

Arts & Culture

Civic Engagement

Disability Awareness

Diversity, Equity & Inclusion

Gender Equality

Education & Community

Financial Literacy

Public Safety

Youth & Family

Environment

Conservation & Preservation

Sustainability & Renewable Energy

Social & Racial Justice

Animal Rights & Welfare

Humanitarian Aid & Developing Nations

Social Justice & Human Rights

Racial Justice

Veteran & Service Support

Health & Wellness

Fitness & Nutrition

Mental Health

Public Health

Reproductive Health

Grassroots

Grassroots Efforts

Self-Defined (Social Campaigns)

Self-Defined

Social Presence

Single-Platform

Clubhouse

Discord

Facebook

Instagram

LinkedIn

Pinterest

Reddit

Snapchat

TikTok

Triller

Tumblr

Twitch

Twitter

YouTube

Multi-Platform

Multi-Platform

Emerging Platform

Emerging Platform

Social Hit

Single Post or Activation (viral)

Clapback

Social Engagement

Community Management

Community Management

Engagement Tools

Access & Rewards

Call to Action

Chatbots

Contests

Gamification

Polls & Surveys

Integrated Experiences

Fundraising

Live Events

Shopping

Television

Real Time Response

Real Time Response

User Generated Content

User Generated Content

Self-Defined (Social Engagement)

Self-Defined

Social Partnerships

Brand Partnership

Celebrity Partnership

Entertainment Partnership

Influencer Partnership

Non-Profit Partnership

2021 SHORTY PHENOM AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Individuals

Account Management

Analytics

Animation

Art Direction

Brand Marketing

Campaign Management

Communications

Community Management

Copywriting

Creative Direction

Culture

Data Analysis

Design

Editing

Illustration

Partnership Management

Photography

Production

Project Management

Public Relations

Research

Sales

Strategy

Talent Management

Self-Defined

Team

Account Team

Analytics Team

Client Team

Communications Team

Community Team

Content Team

Creative Team

Culture Team

Design Team

Legal Team

Marketing Team

Partnership Team

PR Team

Production Team

Research Team

Sales Team

Social Media Team

Strategy Team

Video Team

Self-Defined

Leader

Account Team Leader

Analytics Team Leader

Client Team Leader

Communications Team Leader

Community Team Leader

Content Team Leader

Creative Team Leader

Culture Team Leader

Design Team Leader

Legal Team Leader

Marketing Team Leader

Partnership Team Leader

PR Team Leader

Production Team Leader

Research Team Leader

Sales Team Leader

Social Media Team Leader

Strategy Team Leader

Video Team Leader

Self-Defined

Voice

Clubhouse Voice

Discord Voice

Facebook Voice

Instagram Voice

LinkedIn Voice

Pinterest Voice

Reddit Voice

TikTok Voice

Triller Voice

Tumblr Voice

Twitter Voice

YouTube Voice

From the 11th Annual Shorty Awards Best Online Community

This award honors the management of an online community to effectively engage with, collaborate with and grow it's participants.

See previous winner and honorees here.

Finalists

finalist
gold
Nx on Netflix
You can't be everything to everyone. We've all heard the saying, and it's something that Netflix suddenly realized was true. Launching thousands of new titles every year presented a major challenge: how do we cater to all of these individual shows and build meaningful fanbases for each of them. The answer? To not do that. Our solution: Show the wo…
finalist
gold
Southwest Airlines Community
In order to keep up with the demands of a growing business, Southwest Airlines has invested in an owned, online community as a place for Customers to share stories, exchange knowledge, and find inspiration from other members.
finalist
silver
AT&T Hello Lab Presents "Guilty Party"
Long gone are the days of passive consumption and primetime tune-in—we've officially surpassed the tipping point wherein audiences require a second screen and sanctioned hashtag while watching their favorite shows.Building on its long history of fostering connection, and its new role as an entertainment brand, AT&T challenged us to create the futu…
finalist
silver
audience
Tia Mowry's Quick Fix
When launching Tia Mowry's Quick Fix, Kin had 3 main objectives in mind to engage with and grow its audience:To create an engaged online community that allows Tia and her fans to connect more closely around lifestyle topics like cooking, parenting and beauty. To create content desired by the audience that they not only relate to, but engage with r…
finalist
Medela 22Victories
The cultural expectations around breastfeeding puts a lot of pressure on new moms: public health groups and health care providers emphasize that "breast is best" for mom and baby, while Instagram and mommy bloggers make the process seem natural, beautiful, and effortless.But while many moms make the choice to breastfeed, 1 in 4 don't make it past …

Nominees

Adobe D&D: The Terror Of Undermountain
Photoshop is so much more than photo manipulation. It's the most powerful tool in the world for designing original art of any kind. We needed to engage and inspire the Photoshop community to dream bigger and do more with Photoshop.
Etihad Airways | Taking Online Engagement to New Heights
We are a global airline that connect travelers from all parts of the world. Our followers required support in their own native languages especially during their flying experience and managing their booking.Community engagement is especially challenging when attempting to speak to a global audience while remaining locally relevant. The UAE and Arabian Gulf m…
PUBG Mobile North American Launch
Tasked with the first social and influencer marketing campaign to launch Tencent Games' popular battle-royale game PUBG Mobile in North America, Viral Nation's spring 2018 campaign is what took PUBG Mobile from startup to one of the leading mobile gaming apps, setting its path to top the charts and win several gaming awards later in the year. Our main objec…
Seriously: Online Community
It's no surprise that mobile app stores have become oversaturated with games, rending the offerings to users virtually endless. Because of this, achieving user base stability in the mobile gaming space has grown increasingly difficult. Despite having access to their fanbase at their fingertips, mobile game companies often fail to leverage them as a resource…
We Made Fetch Happen
What's everyone's favorite unofficial pop culture holiday? October 3rd, of course – otherwise wildly known as Mean Girls Day. Thanks to an epic moment in the popular 2004 movie, Mean Girls, the holiday has become a mainstay in the world of pop culture. In 2018, the hit Broadway production of Mean Girls wanted to join the celebration, so we set out to make t…