THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Brand Awareness Campaign NEW! Campaign by Diverse-Owned Businesses NEW! Global Campaign Integrated Campaign Launch Campaign NEW! Local Campaign Mobile Campaign Multi-Platform Campaign Rebrand Campaign NEW! Regional Campaign NEW! Social Good Campaign

Content and Media

Blog & Micro-blog Branded Content Branded Series Clapback Contest or Promotion Data Visualization Email NEW! Emojis Filter/Lens Hashtag Meme & GIFs NEW! Micro-site NEW! Native Advertising Single Post or Activation User-Generated Content Voice

Design

Animation Art Direction Brand Identity Brand Redesign Graphic Art Images Sound NEW! UX/UI Visual Effects

Industry

Auto Beauty Business to Business Consumer Brand Education Entertainment Family and Parenting Financial Services Fitness, Health, & Wellness Food & Beverage Gaming Government & Politics Hospitality Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Influencer & Celebrity Partnership

Emerging Platform Partnership Facebook Partnership Instagram Partnership Multi-Platform Partnership TikTok Partnership Twitter Patnership YouTube Partnership

Metaverse

Artificial Intelligence Extended Reality NEW! Immersive Interactive Content NEW! NFTs NEW!

Overall Presence

Facebook Presence Instagram Presence Instant Message Presence NEW! LinkedIn Presence Multi-Platform Presence Other Platform Presence NEW! TikTok Presence Twitter Presence YouTube Presence

Single Platform

Facebook Instagram LinkedIn Other Platform NEW! TikTok Twitter YouTube

Strategy & Engagement

Brand Partnership NEW! Call to Action Chatbots Community Management Creative Use of Technology Customer Service Earned Media NEW! Employee Engagement Event & Experiential NEW! Fundraising Gamification Globalization Humor Innovative Media Buying Strategy NEW! Insights & Trends Integration with Live Television LGBTQ Community Engagement Localization Micro-Influencer Strategy Multicultural Community Engagement Music & Dance On a Shoestring NEW! Organic Promotion Paid & Amplification Physical and Digital Convergence Public Service Announcement Real Time Response Search NEW! Shopping Storytelling Takeovers

Podcast

Art & Culture Podcast NEW! Branded Podcast Comedy Podcast NEW! News & Politics Podcast NEW! Other Podcast Genres NEW! Podcast Mini Series Science & Technology Podcast NEW! Sports & Health Podcast NEW! True Crime & Documentary Podcast NEW!

Video

360 Video Animal Video NEW! Comedy Video Dance Video NEW! Featurette or Behind The Scenes Video NEW! Instructional Video Live Event Coverage Live Video Long Form Video Medium-Length Video Product Feature Video NEW! Short Form Video Stories Unboxing Video NEW! Vertical Video Video Ad Video Series NEW!

From the 11th Annual Shorty Awards Best Online Community

This award honors the management of an online community to effectively engage with, collaborate with and grow it's participants.

See previous winner and honorees here.

Winner

Online Community
winner
Starbucks Leaf Rakers Society
The Pumpkin Spice Latte (PSL) is a beloved beverage that, upon even a hint of its name, generates e…

Finalists

Online Community
finalist
gold honor
Nx on Netflix
You can't be everything to everyone. We've all heard the saying, and it's something that Netflix su…
Online Community
finalist
gold honor
Southwest Airlines Community
In order to keep up with the demands of a growing business, Southwest Airlines has invested in an o…
Online Community
finalist
silver honor
AT&T Hello Lab Presents "Guilty Party"
Long gone are the days of passive consumption and primetime tune-in—we've officially surpassed the …
Online Community
finalist
silver honor
audience honor
Tia Mowry's Quick Fix
When launching Tia Mowry's Quick Fix, Kin had 3 main objectives in mind to engage with and grow its…
Online Community
finalist
Medela 22Victories
The cultural expectations around breastfeeding puts a lot of pressure on new moms: public health gr…

Nominees

Online Community
finalist
silver honor
AT&T Hello Lab Presents "Guilty Party"
Long gone are the days of passive consumption and primetime tune-in—we've officially surpassed the …
Online Community
Adobe D&D: The Terror Of Undermountain
Photoshop is so much more than photo manipulation. It's the most powerful tool in the world for des…
Online Community
Etihad Airways | Taking Online Engagement to New Heights
We are a global airline that connect travelers from all parts of the world. Our followers required …
Online Community
finalist
Medela 22Victories
The cultural expectations around breastfeeding puts a lot of pressure on new moms: public health gr…
Online Community
finalist
gold honor
Nx on Netflix
You can't be everything to everyone. We've all heard the saying, and it's something that Netflix su…
Online Community
PUBG Mobile North American Launch
Tasked with the first social and influencer marketing campaign to launch Tencent Games' popular bat…
Online Community
Seriously: Online Community
It's no surprise that mobile app stores have become oversaturated with games, rending the offerings…
Online Community
finalist
gold honor
Southwest Airlines Community
In order to keep up with the demands of a growing business, Southwest Airlines has invested in an o…
Online Community
winner
Starbucks Leaf Rakers Society
The Pumpkin Spice Latte (PSL) is a beloved beverage that, upon even a hint of its name, generates e…
Online Community
finalist
silver honor
audience honor
Tia Mowry's Quick Fix
When launching Tia Mowry's Quick Fix, Kin had 3 main objectives in mind to engage with and grow its…
Online Community
We Made Fetch Happen
What's everyone's favorite unofficial pop culture holiday? October 3rd, of course – otherwise wildl…