12th Annual Shorty Awards Categories


The regular deadline is on February 6th, 2020!

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

From the 11th Annual Shorty Awards Best Online Community

This award honors the management of an online community to effectively engage with, collaborate with and grow it's participants.

See previous winner and honorees here.

Finalists

finalist
gold
Nx on Netflix
You can't be everything to everyone. We've all heard the saying, and it's something that Netflix suddenly realized was true. Launching thousands of new titles every year presented a major challenge: how do we cater to all of these individual shows and build meaningful fanbases for each of them. The answer? To not do that. Our solution: Show the ...
finalist
gold
Southwest Airlines Community
In order to keep up with the demands of a growing business, Southwest Airlines has invested in an owned, online community as a place for Customers to share stories, exchange knowledge, and find inspiration from other members.
finalist
silver
AT&T Hello Lab Presents "Guilty Party"
Long gone are the days of passive consumption and primetime tune-in—we've officially surpassed the tipping point wherein audiences require a second screen and sanctioned hashtag while watching their favorite shows.Building on its long history of fostering connection, and its new role as an entertainment brand, AT&T challenged us to create the fu...
finalist
silver
audience
Tia Mowry's Quick Fix
When launching Tia Mowry's Quick Fix, Kin had 3 main objectives in mind to engage with and grow its audience:To create an engaged online community that allows Tia and her fans to connect more closely around lifestyle topics like cooking, parenting and beauty. To create content desired by the audience that they not only relate to, but engage with...
finalist
Medela 22Victories
The cultural expectations around breastfeeding puts a lot of pressure on new moms: public health groups and health care providers emphasize that "breast is best" for mom and baby, while Instagram and mommy bloggers make the process seem natural, beautiful, and effortless.But while many moms make the choice to breastfeed, 1 in 4 don't make it pas...

Nominees

Adobe D&D: The Terror Of Undermountain
Photoshop is so much more than photo manipulation. It's the most powerful tool in the world for designing original art of any kind. We needed to engage and inspire the Photoshop community to dream bigger and do more with Photoshop.
Etihad Airways | Taking Online Engagement to New Heights
We are a global airline that connect travelers from all parts of the world. Our followers required support in their own native languages especially during their flying experience and managing their booking.Community engagement is especially challenging when attempting to speak to a global audience while remaining locally relevant. The UAE and Arabian Gulf...
PUBG Mobile North American Launch
Tasked with the first social and influencer marketing campaign to launch Tencent Games' popular battle-royale game PUBG Mobile in North America, Viral Nation's spring 2018 campaign is what took PUBG Mobile from startup to one of the leading mobile gaming apps, setting its path to top the charts and win several gaming awards later in the year. Our main obj...
Seriously: Online Community
It's no surprise that mobile app stores have become oversaturated with games, rending the offerings to users virtually endless. Because of this, achieving user base stability in the mobile gaming space has grown increasingly difficult. Despite having access to their fanbase at their fingertips, mobile game companies often fail to leverage them as a resour...
We Made Fetch Happen
What's everyone's favorite unofficial pop culture holiday? October 3rd, of course – otherwise wildly known as Mean Girls Day. Thanks to an epic moment in the popular 2004 movie, Mean Girls, the holiday has become a mainstay in the world of pop culture. In 2018, the hit Broadway production of Mean Girls wanted to join the celebration, so we set out to make...

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, and the rest of the social web.

the early deadline to enter the shorty awards is on thursday, DECEMBER 5TH.