ENTER THE 2021 SHORTY IMPACT AWARDS

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2021 SHORTY PHENOM AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

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From the 11th Annual Shorty Awards

Tia Mowry's Quick Fix

Silver Distinction in Online Community

Audience Honor in Online Community

About this entry

When launching Tia Mowry's Quick Fix, Kin had 3 main objectives in mind to engage with and grow its audience:

Why does this entry deserve to win?

Kin and Tia use several tactics to tackle this initiative and are constantly re-evaluating and implementing new strategies to enhance engagement with the quickly growing Quick Fix audience.

By shooting episodes in a conversational style that implies Tia and her audience are personally connecting, Tia speaks directly to her audience, prompts them to comment and share their own stories or experiences and makes them feel as if they are her friends.

The utilization of Facebook groups, the YouTube community tab, Instagram stories and social platforms create additional opportunities for engagement such as polls, live chats & watch parties, Q&A's, custom Quick Fix GIFs and user-generated content.

Tia and the Kin team consistently engage with fans in the comments, spending several hours on community management and engagement every day. They also regularly prompt and repost user-generated content, including programming suggestions from the audience for actual episodes. By using polls, Questions, Lives and more to answer fan questions, the team can gather feedback and further engage with the audience.

Results

As a result of Tia and the Kin team's efforts, Tia Mowry's Quick Fix's Facebook audience is 4x more likely to engage, 5x more likely to comment, 9x more likely to share and 3x more likely to click on ads than the average Facebook user. Additionally, Tia Mowry's Quick Fix gets 5x the average engagement on YouTube, and is shared on average 25,000x each month.

Media

Video for Tia Mowry's Quick Fix

Produced by

Kin

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Entry Credits