ENTER THE 2021 SHORTY IMPACT AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Social Campaigns

Community

Arts & Culture

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Disability Awareness

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Environment

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Grassroots

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Self-Defined (Social Campaigns)

Self-Defined

Social Presence

Single-Platform

Clubhouse

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Facebook

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Triller

Tumblr

Twitch

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Multi-Platform

Multi-Platform

Emerging Platform

Emerging Platform

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Community Management

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Self-Defined (Social Engagement)

Self-Defined

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Non-Profit Partnership

2021 SHORTY PHENOM AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Individuals

Account Management

Analytics

Animation

Art Direction

Brand Marketing

Campaign Management

Communications

Community Management

Copywriting

Creative Direction

Culture

Data Analysis

Design

Editing

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Photography

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Self-Defined

Team

Account Team

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Communications Team

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Design Team

Legal Team

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PR Team

Production Team

Research Team

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Strategy Team

Video Team

Self-Defined

Leader

Account Team Leader

Analytics Team Leader

Client Team Leader

Communications Team Leader

Community Team Leader

Content Team Leader

Creative Team Leader

Culture Team Leader

Design Team Leader

Legal Team Leader

Marketing Team Leader

Partnership Team Leader

PR Team Leader

Production Team Leader

Research Team Leader

Sales Team Leader

Social Media Team Leader

Strategy Team Leader

Video Team Leader

Self-Defined

Voice

Clubhouse Voice

Discord Voice

Facebook Voice

Instagram Voice

LinkedIn Voice

Pinterest Voice

Reddit Voice

TikTok Voice

Triller Voice

Tumblr Voice

Twitter Voice

YouTube Voice

We're Not Really Strangers

Winner in Online Community

Objective

We're Not Really Strangers is a purpose driven, female founded company. What started as an Instagram account creating vulnerable and real content that asks introspective, thought-provoking questions, has turned into a card game, expansion packs and a movement all about empowering meaningful connections. Community has always been the focus, and today, the mission remains true - to drive connection and deeper conversation.

In an effort to drive further connection and conversation in 2020, We’re Not Really Strangers introduced their direct text service with Community, the company that powers engagement at scale. Their objective was simple, to create a consistent communication stream and source of direct engagement with the We’re Not Really Strangers online community that acted as a source of optimism and thought-provoking honesty amid the challenges of 2020.

Strategy

At the start of 2020, We’re Not Really Strangers had already built a loyal following through their poignant social content, card game, themed expansion packs and merchandise, but wanted to extend their online community in a more conversational way. They were committed and focused on a thoughtful communications strategy to ensure their growing community on Instagram, Tik Tok and Twitter continued to feel connected and heard, and had the ability to interact directly with the We’re Not Really Strangers team. 

In February 2020, We’re Not Really Strangers introduced their online community to direct text - utilizing Community’s technology that powers direct relationships and one-on-one conversations through text messaging at scale. We’re Not Really Strangers asked those “feeling brave” to sign up and began sending out messages such as, “Do you love who you are when you’re with them?” and “Stop worrying about what they’re thinking of you,” taking the tone of a familiar friend or family member, asking poignant questions and sending brutally honest reminders that went above and beyond the words of affirmation that are sent by other text providers. 

Text messages like:

helped to grow their text Community from 14,000 to over 1.2MM between March and December 2020. During that time, more than 75MM texts were consistently sent out by We’re Not Really Strangers to their Community. In response, these texts garnered over 7MM direct text responses from subscribers looking to interact with the We’re Not Really Strangers team, reflecting direct engagement and true two-way conversation with their online community around mental health, relationships, and vulnerability. 

The two-sided texting platform also enabled We’re Not Really Strangers to integrate their text community across TikTok, Instagram and Twitter, demonstrating both the impact of We’re Not Really Strangers content and their community building. 

The We’re Not Really Strangers team often accentuated these text conversations by posting TikToks, IG stories, and Tweets saying, “who got last night’s text?,” bringing the online and text communities together to discuss vulnerabilities and feelings, and thus fostering more fans to join their Community. 

We’re Not Really Strangers empowered their fans to join in on the conversation, to lean in to their vulnerability, build relationships with others and themselves, and find ‘Community’ in a virtual world.

Results

From March 2020 to December 2020, We’re Not Really Strangers:

Media

Produced by

Community, We're Not Really Strangers

Links

Entry Credits