THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Awareness Campaign Corporate Social Responsibility Campaign Diverse-Owned Businesses Campaign Fundraising Campaign Global Campaign Integrated Campaign Local Campaign Multi-Platform Campaign Multicultural Campaign On a Shoestring Campaign Pro Bono Campaign Social Movement Campaign

Content & Design

Audio & Music Brand Voice NEW! Branded Content Branded Series Documentary Short Email & Newsletter NEW! Feature Film Gamification NEW! Images Interactive Content Long Form Video Medium Length Video NEW! Micro-site or Blog Podcast Research Reports Short Form Video Video Series

Cause

Animal Rights & Welfare Arts & Culture Conservation & Preservation Disability Awareness Diversity, Equity & Inclusion Emergency Relief Environment & Sustainability Fight Poverty Gender Equality Human Rights Immigration & Refugees Learning & Development LGBTQ+ Mental Health Multi-Cause Initiative Other Causes NEW! Public Health Public Safety Racial Equality Responsible Consumption & Production Responsible Technology NEW! Social Justice Youth & Family

Industry

Automotive Business to Business Consumer Brands Education Entertainment Fashion & Beauty Financial Services Food & Beverage Government & Politics Healthcare & Pharma Hospitality & Travel Lifestyle & Wellness News & Media Non-Profit Other Industry NEW! Retail & E-Commerce Sports Technology

Partnerships

Brand Partnership NEW! Corporate-Community Influencer, Creator & Celebrity Nonprofit Partnership Other Partnerships NEW!

Platforms & Technology

Extended Reality Gaming Generative AI Instagram LinkedIn Other Platforms TikTok YouTube

Special Project

Special Project

Strategy & Engagement

Call to Action Community Engagement Contest or Challenges Data & Insights Earned Media Event & Experiential Guerrilla Marketing Integration with Traditional Media NEW! Paid Media PSA Single Post Storytelling Use of Viral Content NEW! User Generated Content

From the 13th Annual Shorty Awards Best Community or Employee Engagement

This award honors the most effective community or employee engagement strategies on social media and digital. Internal campaigns and employee communication strategies, external community building and outreach efforts, and talent recognition programs are all eligible.

Winner

Community or Employee Engagement
winner
MindFull: Find Your Calm and Focus
The arrival of COVID-19 created a heightened amount of fear, stress and anxiety for everyone. Incre…

Finalists

Community or Employee Engagement
finalist
Barbie’s 5-Minute Crafts
To further engage its digital fan base and place Barbie alongside the types of shareable online con…
Community or Employee Engagement
finalist
Future of Awesome Tour
In 2019, Comcast kicked off its Future of Awesome Tour, a live, employee-focused, high-engagement, …
Community or Employee Engagement
finalist
audience honor
Unfollow Bias
Unfollow Bias was an internal, global campaign at Facebook Company that sheds light on the many bia…
Community or Employee Engagement
finalist
Winnebago "On The Road Again"
Winnebago owners longed for a sense of community, as stay-at-home orders kept them from the travel …
Community or Employee Engagement
finalist
Zendesk 'Thank You Machine'
In 2020, Zendesk wanted a fresh way to engage audiences. The world was overflowing with virtual eve…

Nominees

Community or Employee Engagement
#oneteam Campaign
Last March, we watched the entire world come to a sudden halt due to the COVID-19 pandemic, and the…
Community or Employee Engagement
BlackRock: What’s your why?
The purpose of this activation was to inspire BlackRock employees to connect with the greater purpo…
Community or Employee Engagement
Design Leadership Forum
Over the years, we have seen design leaders solving similar problems at different companies. Leader…
Community or Employee Engagement
ElectroCraft Pandemic Response to our Employees and Partners
In the very first uncertain days of the Pandemic lockdown, ElectroCraft understood that this was a …
Community or Employee Engagement
Gartner
As the effects of COVID-19 were felt by individuals and organizations worldwide, the way in which w…
Community or Employee Engagement
Light the Way
We wanted to enroll prospective patients into our CRM database, but for us, it wasn’t just about he…
Community or Employee Engagement
Register to Vote at Saks
In honor of National Voter Registration Day, Saks Fifth Avenue launched “Register to Vote at Saks” …
Community or Employee Engagement
The Green Bean Queen
Through community management efforts, Green Giant aims to build a stronger emotional connection bet…
Community or Employee Engagement
Together When We’re Apart
The world’s worst pandemic of the last 100 years has affected nearly every aspect of our lives. The…
Community or Employee Engagement
USATF Week of Thanks
USA Track & Field executed a weeklong celebration of its more than 100,000 members in an online USA…
Community or Employee Engagement
Wondering About Waymo
Waymo started as Google’s self-driving car project in 2009. In 2016, it spun out to become an indep…