THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Brand Awareness Campaign Campaign by Diverse-Owned Businesses Global Campaign Integrated Campaign Launch Campaign Local Campaign Multi-Platform Campaign Rebrand Campaign Regional Campaign Social Good Campaign

Content and Media

Blog & Micro-blog Brand Voice Branded Content Branded Series Contest or Promotion Copywriting Email & Newsletter Filter/Lens Meme, GIF, & Emojis Micro-Site Single Post or Activation Use of Viral Content User-Generated Content

Design

Animation Art Direction Audio & Music Brand Identity Brand Redesign Generative AI Graphic Art Images Website/App

Industry

Auto Beauty Business to Business Consumer Brand Education Entertainment Financial Services Fitness, Health, & Wellness Food & Beverage Gaming Government & Politics Hospitality Insurance Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Influencer & Celebrity Partnership

Instagram Partnership Multi-Platform Partnership Other Platform Partnership TikTok Partnership X Partnership YouTube Partnership

Overall Presence

Facebook Presence Instagram Presence LinkedIn Presence Multi-Platform Presence Other Platform Presence TikTok Presence X Presence YouTube Presence

Platforms & Technology

Artificial Intelligence Extended Reality Facebook Immersive Instagram Interactive Content LinkedIn Other Platform TikTok X (formerly Twitter) YouTube

Podcast

Art & Culture Podcast Branded Podcast Business Podcast NEW! Health & Wellness Podcast Lifestyle & Entertainment Podcast News & Politics Podcast Other Podcast Genres Podcast Mini Series Sports Podcast Technology and Education Podcast True Crime & Documentary Podcast

Strategy & Engagement

Brand Partnership Call to Action Community Management Creative Use of Technology CTV/OTT Data & Insights Earned Media Event & Experiential Gamification Humor Innovative Media Buying Strategy Integration with Traditional Media Internal Communications LGBTQ Community Engagement Micro-Influencer Strategy Multicultural Community Engagement Music & Dance On a Shoestring Organic Promotion Paid & Amplification Physical and Digital Convergence Public Service Announcement Real Time Response SEO & SEM Social Commerce Storytelling

Video

Comedy Video Documentary Feature Film NEW! Featurette or Behind The Scenes Video Instructional Video Live Video Long Form Video Medium-Length Video Music Video Product Feature Video Short Form Video Unboxing Video Vertical Video Video Ad Video Series

From the 13th Annual Shorty Awards Best Community or Employee Engagement

This award honors the most effective community or employee engagement strategies on social media and digital. Internal campaigns and employee communication strategies, external community building and outreach efforts, and talent recognition programs are all eligible.

Winner

Community or Employee Engagement
winner
MindFull: Find Your Calm and Focus
The arrival of COVID-19 created a heightened amount of fear, stress and anxiety for everyone. Incre…

Finalists

Community or Employee Engagement
finalist
Barbie’s 5-Minute Crafts
To further engage its digital fan base and place Barbie alongside the types of shareable online con…
Community or Employee Engagement
finalist
Future of Awesome Tour
In 2019, Comcast kicked off its Future of Awesome Tour, a live, employee-focused, high-engagement, …
Community or Employee Engagement
finalist
audience honor
Unfollow Bias
Unfollow Bias was an internal, global campaign at Facebook Company that sheds light on the many bia…
Community or Employee Engagement
finalist
Winnebago "On The Road Again"
Winnebago owners longed for a sense of community, as stay-at-home orders kept them from the travel …
Community or Employee Engagement
finalist
Zendesk 'Thank You Machine'
In 2020, Zendesk wanted a fresh way to engage audiences. The world was overflowing with virtual eve…

Nominees

Community or Employee Engagement
#oneteam Campaign
Last March, we watched the entire world come to a sudden halt due to the COVID-19 pandemic, and the…
Community or Employee Engagement
BlackRock: What’s your why?
The purpose of this activation was to inspire BlackRock employees to connect with the greater purpo…
Community or Employee Engagement
Design Leadership Forum
Over the years, we have seen design leaders solving similar problems at different companies. Leader…
Community or Employee Engagement
ElectroCraft Pandemic Response to our Employees and Partners
In the very first uncertain days of the Pandemic lockdown, ElectroCraft understood that this was a …
Community or Employee Engagement
Gartner
As the effects of COVID-19 were felt by individuals and organizations worldwide, the way in which w…
Community or Employee Engagement
Light the Way
We wanted to enroll prospective patients into our CRM database, but for us, it wasn’t just about he…
Community or Employee Engagement
Register to Vote at Saks
In honor of National Voter Registration Day, Saks Fifth Avenue launched “Register to Vote at Saks” …
Community or Employee Engagement
The Green Bean Queen
Through community management efforts, Green Giant aims to build a stronger emotional connection bet…
Community or Employee Engagement
Together When We’re Apart
The world’s worst pandemic of the last 100 years has affected nearly every aspect of our lives. The…
Community or Employee Engagement
USATF Week of Thanks
USA Track & Field executed a weeklong celebration of its more than 100,000 members in an online USA…
Community or Employee Engagement
Wondering About Waymo
Waymo started as Google’s self-driving car project in 2009. In 2016, it spun out to become an indep…