THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Special Project

Special Project

From the 13th Annual Shorty Awards Best Community or Employee Engagement

This award honors the most effective community or employee engagement strategies on social media and digital. Internal campaigns and employee communication strategies, external community building and outreach efforts, and talent recognition programs are all eligible.

Nominees

#oneteam Campaign
Last March, we watched the entire world come to a sudden halt due to the COVID-19 pandemic, and the…
finalist
Barbie’s 5-Minute Crafts
To further engage its digital fan base and place Barbie alongside the types of shareable online con…
BlackRock: What’s your why?
The purpose of this activation was to inspire BlackRock employees to connect with the greater purpo…
Design Leadership Forum
Over the years, we have seen design leaders solving similar problems at different companies. Leader…
ElectroCraft Pandemic Response to our Employees and Partners
In the very first uncertain days of the Pandemic lockdown, ElectroCraft understood that this was a …
finalist
Future of Awesome Tour
In 2019, Comcast kicked off its Future of Awesome Tour, a live, employee-focused, high-engagement, …
Gartner
As the effects of COVID-19 were felt by individuals and organizations worldwide, the way in which w…
Light the Way
We wanted to enroll prospective patients into our CRM database, but for us, it wasn’t just about he…
winner
MindFull: Find Your Calm and Focus
The arrival of COVID-19 created a heightened amount of fear, stress and anxiety for everyone. Incre…
Register to Vote at Saks
In honor of National Voter Registration Day, Saks Fifth Avenue launched “Register to Vote at Saks” …
The Green Bean Queen
Through community management efforts, Green Giant aims to build a stronger emotional connection bet…
Together When We’re Apart
The world’s worst pandemic of the last 100 years has affected nearly every aspect of our lives. The…
USATF Week of Thanks
USA Track & Field executed a weeklong celebration of its more than 100,000 members in an online USA…
finalist
audience honor
Unfollow Bias
Unfollow Bias was an internal, global campaign at Facebook Company that sheds light on the many bia…
finalist
Winnebago "On The Road Again"
Winnebago owners longed for a sense of community, as stay-at-home orders kept them from the travel …
Wondering About Waymo
Waymo started as Google’s self-driving car project in 2009. In 2016, it spun out to become an indep…
finalist
Zendesk 'Thank You Machine'
In 2020, Zendesk wanted a fresh way to engage audiences. The world was overflowing with virtual eve…