ENTER THE 2021 SHORTY IMPACT AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Social Campaigns

Community

Arts & Culture

Civic Engagement

Disability Awareness

Diversity, Equity & Inclusion

Gender Equality

Education & Community

Financial Literacy

Public Safety

Youth & Family

Environment

Conservation & Preservation

Sustainability & Renewable Energy

Social & Racial Justice

Animal Rights & Welfare

Humanitarian Aid & Developing Nations

Social Justice & Human Rights

Racial Justice

Veteran & Service Support

Health & Wellness

Fitness & Nutrition

Mental Health

Public Health

Reproductive Health

Grassroots

Grassroots Efforts

Self-Defined (Social Campaigns)

Self-Defined

Social Presence

Single-Platform

Clubhouse

Discord

Facebook

Instagram

LinkedIn

Pinterest

Reddit

Snapchat

TikTok

Triller

Tumblr

Twitch

Twitter

YouTube

Multi-Platform

Multi-Platform

Emerging Platform

Emerging Platform

Social Hit

Single Post or Activation (viral)

Clapback

Social Engagement

Community Management

Community Management

Engagement Tools

Access & Rewards

Call to Action

Chatbots

Contests

Gamification

Polls & Surveys

Integrated Experiences

Fundraising

Live Events

Shopping

Television

Real Time Response

Real Time Response

User Generated Content

User Generated Content

Self-Defined (Social Engagement)

Self-Defined

Social Partnerships

Brand Partnership

Celebrity Partnership

Entertainment Partnership

Influencer Partnership

Non-Profit Partnership

2021 SHORTY PHENOM AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Individuals

Account Management

Analytics

Animation

Art Direction

Brand Marketing

Campaign Management

Communications

Community Management

Copywriting

Creative Direction

Culture

Data Analysis

Design

Editing

Illustration

Partnership Management

Photography

Production

Project Management

Public Relations

Research

Sales

Strategy

Talent Management

Self-Defined

Team

Account Team

Analytics Team

Client Team

Communications Team

Community Team

Content Team

Creative Team

Culture Team

Design Team

Legal Team

Marketing Team

Partnership Team

PR Team

Production Team

Research Team

Sales Team

Social Media Team

Strategy Team

Video Team

Self-Defined

Leader

Account Team Leader

Analytics Team Leader

Client Team Leader

Communications Team Leader

Community Team Leader

Content Team Leader

Creative Team Leader

Culture Team Leader

Design Team Leader

Legal Team Leader

Marketing Team Leader

Partnership Team Leader

PR Team Leader

Production Team Leader

Research Team Leader

Sales Team Leader

Social Media Team Leader

Strategy Team Leader

Video Team Leader

Self-Defined

Voice

Clubhouse Voice

Discord Voice

Facebook Voice

Instagram Voice

LinkedIn Voice

Pinterest Voice

Reddit Voice

TikTok Voice

Triller Voice

Tumblr Voice

Twitter Voice

YouTube Voice

Future of Awesome Tour

Finalist in Community or Employee Engagement

Objective

In 2019, Comcast kicked off its Future of Awesome Tour, a live, employee-focused, high-engagement, immersive experience. It provided the opportunity to learn about and interact with Xfinity’s innovations firsthand. Unfortunately, the current health crisis forced Comcast to halt the tour.

 

A new “world” needed to be created. The goal was straightforward, but complex: to transform the in-person tour into a virtual reality experience, while maintaining its core essence.

 

To meet this goal, the world needed to deliver on three key business objectives:

  1. Engagement: From interactive games to meaningful educational experiences, the world keeps employees engaged for the duration of a visit, over and over again.
  2. Scalability: The virtual world scales in all directions. Its accessible, mobile-ready, sustains a large number of employees in real-time and uses single sign-on.
  3. Analytics: The virtual world tracks user behavior to provide the data and insights needed to make informed decisions.

 

Beyond these objectives, the world was called upon to accomplish even more. This wasn’t just another virtual experience. It was an escape from the everyday rigor of the newfound working environment, and, in many ways, a relief valve from the pressures of a locked-down life. The world inspired to:

Strategy

Future of Awesome Tour is a shift, certainly. But, by taking the essence of an in-person, immersive event and making it virtual, an even more engaging, exciting and meaningful experience—with the power to reach even more employees—was created.

 

To accomplish this, GO2 and Elevux developed a comprehensive strategy. The approach included must-haves like:

 

To implement the world, advanced 3D modeling technology was used. Just like in the live version, employees can visit interactive booths, find on-stage entertainment and play Xfinity-themed games. Unique experiences include:

 

The world has become quite vast, and it’s changing on a weekly basis. In the future, areas and games for the Olympics will be added, as well as personal avatars.

 

Upon sign in, any employee can quickly dive into the fun—including earning points (Tour Miles) and winning prizes. In fact, almost every experience helps employees earn Tour Miles, which can be redeemed for real world swag. The more employees discover, the more Tour Miles they earn. To encourage regular visits, there is a daily challenge called Trivia Track.

 

Virtual Future of Awesome Tour is unlike anything Comcast has ever done. It gives employees sought-after content, while also showcasing Xfinity’s superiority and innovation. Additionally:

 

Future of Awesome Tour was created to showcase new and innovative technology. Introducing these advancements to employees via a digital experience also creates engagement and excitement.

Results

Future of Awesome Tour has expanded access to Xfinity’s sales content and given Comcast employees an engaging learning environment. They now experience the Xfinity brand in a memorable way and retain information about its latest innovations.

 

 

Some quotes from our players: 

I get emotional but happy to be working for this amazing company 

Media

Video for Future of Awesome Tour

Produced by

GO2 Partners, Elevux and Renegade, Comcast- Xfinity Sales Enablement

Entry Credits