In 2019, Comcast kicked off its Future of Awesome Tour, a live, employee-focused, high-engagement, immersive experience. It provided the opportunity to learn about and interact with Xfinity’s innovations firsthand. Unfortunately, the current health crisis forced Comcast to halt the tour.
A new “world” needed to be created. The goal was straightforward, but complex: to transform the in-person tour into a virtual reality experience, while maintaining its core essence.
To meet this goal, the world needed to deliver on three key business objectives:
- Engagement: From interactive games to meaningful educational experiences, the world keeps employees engaged for the duration of a visit, over and over again.
- Scalability: The virtual world scales in all directions. Its accessible, mobile-ready, sustains a large number of employees in real-time and uses single sign-on.
- Analytics: The virtual world tracks user behavior to provide the data and insights needed to make informed decisions.
Beyond these objectives, the world was called upon to accomplish even more. This wasn’t just another virtual experience. It was an escape from the everyday rigor of the newfound working environment, and, in many ways, a relief valve from the pressures of a locked-down life. The world inspired to:
- Wow employees and deepen “brand love.”
- Provide a meaningful experience.
- Create opportunities to learn in new, innovative ways.
- Ensure retention of information.
- Provide a staggered rollout to increase stickiness over time.
- Enable a daily escape from the ordinary.
- Immerse employees in awesome entertainment.
- Create learning through play and earning through exploration.
Future of Awesome Tour is a shift, certainly. But, by taking the essence of an in-person, immersive event and making it virtual, an even more engaging, exciting and meaningful experience—with the power to reach even more employees—was created.
To accomplish this, GO2 and Elevux developed a comprehensive strategy. The approach included must-haves like:
- Stagger and plan a roadmap for upgrades and advancements
- Employees can visit experiences once or multiple times
- Employees can visit anytime, from anywhere—desktop, tablet and mobile
- Incorporate a leaderboard to maximize competitiveness
- Employees can accumulate points to spend on swag
- Employees can login via single sign-on
- Send reminders and alerts to encourage visits and exploration
- Analytics will be associated with every experience
To implement the world, advanced 3D modeling technology was used. Just like in the live version, employees can visit interactive booths, find on-stage entertainment and play Xfinity-themed games. Unique experiences include:
- Interactions with fun, familiar characters like Trolls, Minions and Jurassic Park dinosaurs;
- A variety of different destinations, including The Office set and other NBC properties, as well as areas for initiatives like The Black Experience;
- A home that’s powered by Xfinity, so employees can see how products work together to keep families connected, protected and entertained; and
- An Xfinity Retail Store that showcases exciting new products with 360º views and the latest offers.
The world has become quite vast, and it’s changing on a weekly basis. In the future, areas and games for the Olympics will be added, as well as personal avatars.
Upon sign in, any employee can quickly dive into the fun—including earning points (Tour Miles) and winning prizes. In fact, almost every experience helps employees earn Tour Miles, which can be redeemed for real world swag. The more employees discover, the more Tour Miles they earn. To encourage regular visits, there is a daily challenge called Trivia Track.
Virtual Future of Awesome Tour is unlike anything Comcast has ever done. It gives employees sought-after content, while also showcasing Xfinity’s superiority and innovation. Additionally:
- It’s accessible to everyone. Employees no longer have to wait for the physical tour to come to town. Any employee can visit at any time.
- It’s always on. Whether it’s from a workstation or a couch, employees experience the world on their terms.
- There is daily content. Employees must visit often to see what’s new. Not only does Trivia Track refresh daily, but the world updates to match changes in the real world, including new products and changing seasons.
- It keeps employees informed. Visiting the world is a great way to hear about important initiatives and discover the next big thing at Comcast.
- It’s fun. There are hours of games, incredible prizes, surprising interactions, and even fun Easter eggs.
Future of Awesome Tour was created to showcase new and innovative technology. Introducing these advancements to employees via a digital experience also creates engagement and excitement.
Future of Awesome Tour has expanded access to Xfinity’s sales content and given Comcast employees an engaging learning environment. They now experience the Xfinity brand in a memorable way and retain information about its latest innovations.
- Currently, 8,603 employees have access to the world.
- Beyond Comcast employees, 870 associated business partner employees can now access the world, which was previously unavailable to them.
- All Divisions of Comcast have accessed the world.
- 184,333 games have been played with a 96% repeat game plays
- 324,451 Trivia questions have been answered.
- 9.13 million Tour Miles have been awarded.
- The Future of Awesome Tour has had 312,742 total learning videos watched
- 5,000 prizes have been redeemed by employees.
- Employees are showing improvement of learning within the world. Employees’ scores increase 16% by their 4th time playing a game.
- This engagement learning experience platform provides valuable insights back to Comcast on areas of focus for improving product knowledge.
Some quotes from our players:
- “[The experience] is very impactful because this can help us to apply what we learned on our calls!”
I get emotional but happy to be working for this amazing company
Video for Future of Awesome Tour