ENTER THE 2021 SHORTY IMPACT AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Social Campaigns

Community

Arts & Culture

Civic Engagement

Disability Awareness

Diversity, Equity & Inclusion

Gender Equality

Education & Community

Financial Literacy

Public Safety

Youth & Family

Environment

Conservation & Preservation

Sustainability & Renewable Energy

Social & Racial Justice

Animal Rights & Welfare

Humanitarian Aid & Developing Nations

Social Justice & Human Rights

Racial Justice

Veteran & Service Support

Health & Wellness

Fitness & Nutrition

Mental Health

Public Health

Reproductive Health

Grassroots

Grassroots Efforts

Self-Defined (Social Campaigns)

Self-Defined

Social Presence

Single-Platform

Clubhouse

Discord

Facebook

Instagram

LinkedIn

Pinterest

Reddit

Snapchat

TikTok

Triller

Tumblr

Twitch

Twitter

YouTube

Multi-Platform

Multi-Platform

Emerging Platform

Emerging Platform

Social Hit

Single Post or Activation (viral)

Clapback

Social Engagement

Community Management

Community Management

Engagement Tools

Access & Rewards

Call to Action

Chatbots

Contests

Gamification

Polls & Surveys

Integrated Experiences

Fundraising

Live Events

Shopping

Television

Real Time Response

Real Time Response

User Generated Content

User Generated Content

Self-Defined (Social Engagement)

Self-Defined

Social Partnerships

Brand Partnership

Celebrity Partnership

Entertainment Partnership

Influencer Partnership

Non-Profit Partnership

2021 SHORTY PHENOM AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Individuals

Account Management

Analytics

Animation

Art Direction

Brand Marketing

Campaign Management

Communications

Community Management

Copywriting

Creative Direction

Culture

Data Analysis

Design

Editing

Illustration

Partnership Management

Photography

Production

Project Management

Public Relations

Research

Sales

Strategy

Talent Management

Self-Defined

Team

Account Team

Analytics Team

Client Team

Communications Team

Community Team

Content Team

Creative Team

Culture Team

Design Team

Legal Team

Marketing Team

Partnership Team

PR Team

Production Team

Research Team

Sales Team

Social Media Team

Strategy Team

Video Team

Self-Defined

Leader

Account Team Leader

Analytics Team Leader

Client Team Leader

Communications Team Leader

Community Team Leader

Content Team Leader

Creative Team Leader

Culture Team Leader

Design Team Leader

Legal Team Leader

Marketing Team Leader

Partnership Team Leader

PR Team Leader

Production Team Leader

Research Team Leader

Sales Team Leader

Social Media Team Leader

Strategy Team Leader

Video Team Leader

Self-Defined

Voice

Clubhouse Voice

Discord Voice

Facebook Voice

Instagram Voice

LinkedIn Voice

Pinterest Voice

Reddit Voice

TikTok Voice

Triller Voice

Tumblr Voice

Twitter Voice

YouTube Voice

Unfollow Bias

Finalist in Community or Employee Engagement

Audience Honor in Community or Employee Engagement

Objective

Unfollow Bias was an internal, global campaign at Facebook Company that sheds light on the many biases that exist in corporate workplaces around the world. The goal is to inspire people to “Unfollow Bias'' from the most prevalent workplace biases - Race, Gender, LGBTQ+, Age, and Disability.

The purpose of the campaign was to increase diversity and inclusion training sign-ups via the Unfollow Bias website.

Unfollow Bias aims to do three things:

Strategy

Workplace bias is very real. Too many people have unfortunately experienced its power to silence co-workers, stifle growth, and limit potential.

But how do you bring people into the conversation, instead of just calling them out?

We conducted a multi-national study to help inform and influence the campaign. And we told stories inspired by people at Facebook. All the bias mentioned in the work was backed in hard data.

We produced the films with a representative cast to ensure the work would resonate with people from all walks of (corporate) life.

We made a conscious effort not to cast real Facebook employees to protect their identities. We also wanted to ensure that the films could resonate across people’s work experiences throughout their career, beyond Facebook.

To help people take action and “Unfollow Bias,” we created a way for employees to easily click through the work and sign up for anti-bias training.

Results

The campaign was extremely successful. It garnered engagement from Facebook employees (sparked conversation), and it helped continue the journey of building empathy for workplace bias. Most importantly, the work drove change. 

Over 4,400+ employees took action and signed up for Facebook’s “Be the Ally” training course. The campaign was also able to drive company diversity goals.

On top of sign ups, the campaign reached 60K employees. Smashing benchmark watch-through rates by 3x the average. 

Facebook employees found the campaign impactful and effective, with 71% of employees reporting that they believe the campaign was good for the company and 29% reporting that it increased their awareness of workplace microaggressions. 

Media

Video for Unfollow Bias

Produced by

Facebook Company, Creative X & Cartwright

Links

Entry Credits